Revlon Colorstay Eyeliner

Shoppers searched for this 321K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.1% of those searches ended in a purchase. Searches in the last 90 days moved +42.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $475K a year.

Searches, last 12 months

321K

Growth, 90 days vs prior 90

+42.8%

Conversion, latest week

10.1%

Market size, estimated

$475Ka year

Peak month

June2.4× the quietest month

Top search term

persona eyeliner pencil waterproof117K searches a year

Listings sell for $14.69 on average, from $6.50 to $17.61. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 750 to 1,000 of them. At $14.69 that is $11K to $15K a year per listing.

Average price

$14.69under the $15 to $100 sweet spot

Price range

$6.50–$17.61

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

15K–20K

Units per listing a year

750–1,000

Revenue per listing a year

$11K–$15K

Returns

0.5%of orders · Amazon United States median 2.1%

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.2% of listings are out of stock. The average listing ranks #58 within Eyes. It carries 8,693 reviews at 4.01 stars, so a new listing needs social proof before a better product.

Sponsored listings

88%

Prime listings

100%

Out of stock, average day

4.2%

Average rank

#58in Eyes

Average rating

4.01 starsAmazon United States average 4.42 stars

Average reviews

8,693per listing

Listings tracked

8

6 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 68 months on average, so the names here are established.

Launched, last 12 months

6

Successful launches

6Amazon's first-year sales bar

Average brand age

68 months