Revlon Colorstay Eyeliner
MaybeReturns run at only 0.5% of orders. But the top 5 brands take 100% of clicks, so Revlon Colorstay Eyeliner is a Maybe.
- Flapen Score
- 53 / 100Top 26% of 10,978 Beauty & Personal Care niches · +5 vs the category median of 4853
- Market size
- $475K/yr321K searches / yr
- 90-day growth
- +42.8%search demand this quarter
- Competition
- 90%top-5 click share · 4 brands · 62 sellers
Flapen Score
Revlon Colorstay Eyeliner against its category
The dotted line is the Beauty & Personal Care average. Past it, Revlon Colorstay Eyeliner is stronger. Inside it, weaker.
Market
The Revlon Colorstay Eyeliner market on Amazon at a glance
Revlon Colorstay Eyeliner is a $475K a year market on Amazon United States, with 321K searches a year. The top 5 brands take 100% of clicks. Demand peaks in May–Jun–Jul. Flapen scores it 53 out of 100, a Maybe.
01 · Demand
Demand comes close.
Shoppers search 321K times a year and 10.1% buy. Search demand moved +42.8% in 90 days, so the market is growing into its $475K a year.
- Search volume
- 321K
- Search growth, 90 days
- +42.8%
- Conversion
- 10.1%
- Market size
- $475K
02 · Money
The money is there.
Shoppers bought 15K to 20K units at $14.69 on average, 750 to 1,000 per product. Units times price is $220K to $294K a year.
- Units sold
- 15K–20K
- Units per product
- 750–1,000
- Average price
- $14.69
- Units × price
- $220K–$294K
03 · Shelf
Brands here are established.
The average listing ranks #58. 100% of listings ship Prime. 88% of the shelf is sponsored, so budget for ads. The average listing is out of stock 4.2% of the time. The average brand has sold here for 68 months.
- Average BSR
- #58
- Prime
- 100%
- Sponsored
- 88%
- Out of stock
- 4.2%
- Average brand age
- 68 months
Products
Top Revlon Colorstay Eyeliner products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
PERSONA 24HR Stone Waterproof Eyeliner Pencil | Creamy Smudgeable Pencil for Lash Line & Waterline | All-Day to All-Night Wear | Vegan Cruelty-Free Paraben-Free | Made in USA
- Price
- $17.51
- Rating
- 3.9/5
- Reviews
- 527
- Age
- 9mo ago
PERSONA 24HR Chocolate Waterproof Eyeliner Pencil | Creamy Smudgeable Pencil for Lash Line & Waterline | All-Day to All-Night Wear | Vegan Cruelty-Free Paraben-Free | Made in USA
- Price
- $16.98
- Rating
- 3.9/5
- Reviews
- 527
- Age
- 9mo ago
PERSONA 24HR Plum Waterproof Eyeliner Pencil | Creamy Smudgeable Pencil for Lash Line & Waterline | All-Day to All-Night Wear | Vegan Cruelty-Free Paraben-Free | Made in USA
- Price
- $16.99
- Rating
- 3.9/5
- Reviews
- 527
- Age
- 9mo ago
PERSONA 24HR Black Waterproof Eyeliner Pencil | Creamy Smudgeable Pencil for Lash Line & Waterline | All-Day to All-Night Wear | Vegan Cruelty-Free Paraben-Free | Made in USA
- Price
- $17.55
- Rating
- 3.9/5
- Reviews
- 527
- Age
- 9mo ago
PERSONA 24HR Brown Waterproof Eyeliner Pencil | Creamy Smudgeable Pencil for Lash Line & Waterline | All-Day to All-Night Wear | Vegan Cruelty-Free Paraben-Free | Made in USA
- Price
- $17.61
- Rating
- 3.9/5
- Reviews
- 527
- Age
- 9mo ago
Trending
90-day click momentum
Brenqe Plum&Chocolate Eyeliner Set 2PCS Smudge-proof Waterproof Long Lasting Plum Eye Liner High-Pigmented Smooth Creamy Formula for Mature Women Eyes Makeup Pen Includes Sharpener
- Price
- $14.85
- Rating
- 3.8/5
- Reviews
- 100
- Age
- 6mo ago
PERSONA 24HR Stone Waterproof Eyeliner Pencil | Creamy Smudgeable Pencil for Lash Line & Waterline | All-Day to All-Night Wear | Vegan Cruelty-Free Paraben-Free | Made in USA
- Price
- $17.51
- Rating
- 3.9/5
- Reviews
- 527
- Age
- 9mo ago
PERSONA 24HR Chocolate Waterproof Eyeliner Pencil | Creamy Smudgeable Pencil for Lash Line & Waterline | All-Day to All-Night Wear | Vegan Cruelty-Free Paraben-Free | Made in USA
- Price
- $16.98
- Rating
- 3.9/5
- Reviews
- 527
- Age
- 9mo ago
PERSONA 24HR Plum Waterproof Eyeliner Pencil | Creamy Smudgeable Pencil for Lash Line & Waterline | All-Day to All-Night Wear | Vegan Cruelty-Free Paraben-Free | Made in USA
- Price
- $16.99
- Rating
- 3.9/5
- Reviews
- 527
- Age
- 9mo ago
Revlon ColorStay Pencil Waterproof Eyeliner Smudge-Proof Eye Makeup with Built-In Sharpener Long-Lasting Matte Finish 202 Black Brown 0.01 oz
- Price
- $6.50
- Rating
- 4.5/5
- Reviews
- 51,636
- Age
- 17y ago
Newest
by launch dateBrenqe Plum&Chocolate Eyeliner Set 2PCS Smudge-proof Waterproof Long Lasting Plum Eye Liner High-Pigmented Smooth Creamy Formula for Mature Women Eyes Makeup Pen Includes Sharpener
- Price
- $14.85
- Rating
- 3.8/5
- Reviews
- 100
- Age
- 6mo ago
PERSONA 24HR Stone Waterproof Eyeliner Pencil | Creamy Smudgeable Pencil for Lash Line & Waterline | All-Day to All-Night Wear | Vegan Cruelty-Free Paraben-Free | Made in USA
- Price
- $17.51
- Rating
- 3.9/5
- Reviews
- 527
- Age
- 9mo ago
PERSONA 24HR Chocolate Waterproof Eyeliner Pencil | Creamy Smudgeable Pencil for Lash Line & Waterline | All-Day to All-Night Wear | Vegan Cruelty-Free Paraben-Free | Made in USA
- Price
- $16.98
- Rating
- 3.9/5
- Reviews
- 527
- Age
- 9mo ago
PERSONA 24HR Plum Waterproof Eyeliner Pencil | Creamy Smudgeable Pencil for Lash Line & Waterline | All-Day to All-Night Wear | Vegan Cruelty-Free Paraben-Free | Made in USA
- Price
- $16.99
- Rating
- 3.9/5
- Reviews
- 527
- Age
- 9mo ago
PERSONA 24HR Black Waterproof Eyeliner Pencil | Creamy Smudgeable Pencil for Lash Line & Waterline | All-Day to All-Night Wear | Vegan Cruelty-Free Paraben-Free | Made in USA
- Price
- $17.55
- Rating
- 3.9/5
- Reviews
- 527
- Age
- 9mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 90% of clicks. A locked shelf that new listings rarely crack.
Brands
4 falling
Sellers
62
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
90%
Top 20: 100%
Open market
0%
- PERSONA90%
- REVLON4%
- L'Oreal Paris3%
- Brenqe3%
- Open — no brand owns it (0%)
Demand
Revlon Colorstay Eyeliner search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May, Jun, Jul · busiest ÷ quietest = 2.4×
Search terms
Top Revlon Colorstay Eyeliner search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- persona eyeliner pencil waterproof117K/yr
- persona eyeliner81K/yr
- persona cosmetics eyeliner25K/yr
- persona eyeliner duo chocolate and plum13K/yr
- persona cosmetics15K/yr
- persona makeup6K/yr
- persona eye liner6K/yr
- persona plum eyeliner19K/yr
- persona waterproof eyeliner4K/yr
- persona eyeliner plum9K/yr
Reviews and returns
What reviews say buyers love and hate about Revlon Colorstay Eyeliner
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Doesnt last
Breaks easily
Broken on first use
Way overpriced
Not worth the price
Waste of money
Does not work as an eyeliner
Not the right eyeliner
A expensive useless eyeliner
note it's not a very dark color
I was delivered wrong color
Color isnt exact
After being on for a few hours it smears on the bottom lashes
this is a no smudge product
Smudges easily
Love
Color is accurate
Colors are beautiful
Beautiful colors
Fantastic liners
This is the ABSOLUTE best eye liner
Best eyeliner
Nice and soft
Goes on smooth
Smooth and easy to use
Excellent product
Great Quality
Definitely a great product and worth buying
easy to use
easy to remove
Easy to hold
Return
0.5% Return rate 35% Fixable by listing
Does not work as an eyeliner
Not the right eyeliner
A expensive useless eyeliner
note it's not a very dark color
I was delivered wrong color
Color isnt exact
Not effective
Not work for me
the twist mechanism didn't work
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Revlon Colorstay Eyeliner questions
Answered from the same tracked data.