revlon colorstay eyeliner
Worth a lookShows low returns (0.5%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Quality gap
Great4.0★avg incumbent rating — lower means beatable quality
Conversion
Great10.1%search→purchase rate — share of searches ending in a sale
Avg price
Good$14.69avg listing price — sweet spot $15–$100
Growth
Good+42.8%90-day search growth — must beat 0% to launch
Market size
Good$475K$475K/yr · 321K searches
Price range
Bad$6.50–$17.61cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad8,692.5avg incumbent reviews — the moat a new listing must climb
Competition
Bad90%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, revlon colorstay eyeliner is a $475K/yr Amazon United States market (321K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in May–Jun–Jul. Verdict: Worth a look — 53/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
revlon colorstay eyeliner market data
- Units sold / yr
- 15K–20K
- avg 750–1,000/product
- Revenue / yr
- $220K–$294K
- units × avg price
- Conversion rate
- 10.1%
- Avg BSR
- #58
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 88%
- Out of stock
- 4.2%
- Avg brand age
- 68 months
- Avg seller age
- 140 days
Competition & brand share
The top 5 products capture 90% of clicks — a locked-up shelf that new listings rarely crack.Brands
4 falling
Sellers
62
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
90%
Top 20: 100%
Open market
0%
- PERSONA90%
- REVLON4%
- L'Oreal Paris3%
- Brenqe3%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 96 weeks — +42.8% search growth over the last 90 days.Peak months: May, Jun, Jul · busiest ÷ quietest = 2.4×
Top revlon colorstay eyeliner search terms
- persona eyeliner pencil waterproof117K/yr
- persona eyeliner81K/yr
- persona cosmetics eyeliner25K/yr
- persona eyeliner duo chocolate and plum13K/yr
- persona cosmetics15K/yr
- persona makeup6K/yr
- persona eye liner6K/yr
- persona plum eyeliner19K/yr
- persona waterproof eyeliner4K/yr
- persona eyeliner plum9K/yr
Top revlon colorstay eyeliner products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 8 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
PERSONA 24HR Stone Waterproof Eyeliner Pencil | Creamy Smudgeable Pencil for Lash Line & Waterline | All-Day to All-Night Wear | Vegan Cruelty-Free Paraben-Free | Made in USA
PERSONA$17.513.9★527 rev
PERSONA 24HR Chocolate Waterproof Eyeliner Pencil | Creamy Smudgeable Pencil for Lash Line & Waterline | All-Day to All-Night Wear | Vegan Cruelty-Free Paraben-Free | Made in USA
PERSONA$16.983.9★527 rev
PERSONA 24HR Plum Waterproof Eyeliner Pencil | Creamy Smudgeable Pencil for Lash Line & Waterline | All-Day to All-Night Wear | Vegan Cruelty-Free Paraben-Free | Made in USA
PERSONA$16.993.9★527 rev
PERSONA 24HR Black Waterproof Eyeliner Pencil | Creamy Smudgeable Pencil for Lash Line & Waterline | All-Day to All-Night Wear | Vegan Cruelty-Free Paraben-Free | Made in USA
PERSONA$17.553.9★527 rev
PERSONA 24HR Brown Waterproof Eyeliner Pencil | Creamy Smudgeable Pencil for Lash Line & Waterline | All-Day to All-Night Wear | Vegan Cruelty-Free Paraben-Free | Made in USA
PERSONA$17.613.9★527 rev
Newest
by launch date
Brenqe Plum&Chocolate Eyeliner Set 2PCS Smudge-proof Waterproof Long Lasting Plum Eye Liner High-Pigmented Smooth Creamy Formula for Mature Women Eyes Makeup Pen Includes Sharpener
Brenqe$14.85100 rev
PERSONA 24HR Stone Waterproof Eyeliner Pencil | Creamy Smudgeable Pencil for Lash Line & Waterline | All-Day to All-Night Wear | Vegan Cruelty-Free Paraben-Free | Made in USA
PERSONA$17.51527 rev
PERSONA 24HR Chocolate Waterproof Eyeliner Pencil | Creamy Smudgeable Pencil for Lash Line & Waterline | All-Day to All-Night Wear | Vegan Cruelty-Free Paraben-Free | Made in USA
PERSONA$16.98527 rev
PERSONA 24HR Plum Waterproof Eyeliner Pencil | Creamy Smudgeable Pencil for Lash Line & Waterline | All-Day to All-Night Wear | Vegan Cruelty-Free Paraben-Free | Made in USA
PERSONA$16.99527 rev
PERSONA 24HR Black Waterproof Eyeliner Pencil | Creamy Smudgeable Pencil for Lash Line & Waterline | All-Day to All-Night Wear | Vegan Cruelty-Free Paraben-Free | Made in USA
PERSONA$17.55527 rev
Trending
90-day click momentumBrenqe Plum&Chocolate Eyeliner Set 2PCS Smudge-proof Waterproof Long Lasting Plum Eye Liner High-Pigmented Smooth Creamy Formula for Mature Women Eyes Makeup Pen Includes Sharpener
Brenqe$14.853.8★
PERSONA 24HR Stone Waterproof Eyeliner Pencil | Creamy Smudgeable Pencil for Lash Line & Waterline | All-Day to All-Night Wear | Vegan Cruelty-Free Paraben-Free | Made in USA
PERSONA$17.513.9★
PERSONA 24HR Chocolate Waterproof Eyeliner Pencil | Creamy Smudgeable Pencil for Lash Line & Waterline | All-Day to All-Night Wear | Vegan Cruelty-Free Paraben-Free | Made in USA
PERSONA$16.983.9★
PERSONA 24HR Plum Waterproof Eyeliner Pencil | Creamy Smudgeable Pencil for Lash Line & Waterline | All-Day to All-Night Wear | Vegan Cruelty-Free Paraben-Free | Made in USA
PERSONA$16.993.9★
Revlon ColorStay Pencil Waterproof Eyeliner Smudge-Proof Eye Makeup with Built-In Sharpener Long-Lasting Matte Finish 202 Black Brown 0.01 oz
REVLON$6.504.5★
What buyers say about revlon colorstay eyeliner
What buyers praise and complain about, mined from review topics.What buyers love
“Color is accurate”
“Fantastic liners”
“Nice and soft”
“Excellent product”
“easy to use”
“Stays on all day”
“Doesnt smear”
“Smudge free and waterproof”
“ease of application”
“Reasonable price”
What buyers complain about
“Doesnt last”
“Way overpriced”
“Does not work as an eyeliner”
“note it's not a very dark color”
“After being on for a few hours it smears on the bottom lashes”
“Not effective”
“Poor quality control”
“Not a smoothe application”
“so hard to get off”
“NOT WATERPROOF”
Top return reasons
Common questions
- Is revlon colorstay eyeliner profitable to sell on Amazon United States?
- The niche generates $475K/yr across 8 tracked products. 6 of 6 products launched in the last 360 days are still selling. 90-day search growth is +42.8%. Flapen's verdict: Worth a look (53/100).
- How competitive is the revlon colorstay eyeliner niche?
- 4 brands and 62 sellers compete. The top 5 products take 90% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in revlon colorstay eyeliner?
- Top complaints mined from reviews: Durability, Value For Money, Eyeliner Quality. The return rate is 0.5%.
- When does demand for revlon colorstay eyeliner peak?
- Demand peaks in May–Jun–Jul; the busiest month runs 2.4× the quietest.
- What does it cost to enter the revlon colorstay eyeliner niche?
- Listings span $6.50–$17.61; the average listing price is $14.69 (sweet spot $15–$100). The average incumbent carries 8,693 reviews — the moat a new listing must climb.