Is revlon brush profitable to sell on Amazon United States?

The niche generates $174K/yr across 23 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is -7.1%. Flapen's verdict: Skip it (45/100).

How competitive is the revlon brush niche?

11 brands and 84 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 87% of demand.

What do buyers complain about in revlon brush?

Top complaints mined from reviews: Durability, Heating, Size-Overall. The return rate is 7.2% — above our launch gate.

When does demand for revlon brush peak?

Demand peaks in Jul–Aug; the busiest month runs 1.6× the quietest.

What does it cost to enter the revlon brush niche?

Listings span $20.33–$64.15; the average listing price is $35.00 (sweet spot $15–$100). The average incumbent carries 22,766 reviews — the moat a new listing must climb.

revlon brush

Skip it

A deep review moat (22,766 avg reviews) — this niche doesn't clear our bar today.

Avg price

Incredible$35.00

avg listing price — sweet spot $15–$100

Price range

Incredible$20.33–$64.15

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Great4.1★

avg incumbent rating — lower means beatable quality

Competition

Good52%

top-5 click share — leaders hold, buyers still browse

Conversion

Okay3.7%

search→purchase rate — share of searches ending in a sale

Market size

Okay$174K

$174K/yr · 133K searches

Brand share

Okay87%

top-5 brand share — brands hold most of the demand

Growth

Bad-7.1%

90-day search growth — must beat 0% to launch

Returns

Bad7.2%

return rate — above 5% kills the launch gate

Review moat

Bad22,766.13

avg incumbent reviews — the moat a new listing must climb

Signals High Returns

According to Flapen's Amazon United States niche tracking, revlon brush is a $174K/yr Amazon United States market (133K searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Jul–Aug. Verdict: Skip it — 45/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

revlon brush market data

Units sold / yr: 4K–5K; avg 100–250/product
Revenue / yr: $140K–$175K; units × avg price
Conversion rate: 3.7%
Avg BSR: #133
Page quality: 0%
Prime: 100%
Sponsored: 83%
Out of stock: 3.7%
Avg brand age: 40 months
Avg seller age: 152 days

Competition & brand share

The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.

Brands

11 rising

Sellers

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

52%

Top 20: 95%

Open market

10%

REVLON41%
Conair28%
Aima Beauty9%
Beautimeter5%
Bed Head4%
HOT TOOLS3%
Open — no brand owns it (5 brands, 10%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -7.1% search growth over the last 90 days.

Peak months: Jul, Aug · busiest ÷ quietest = 1.6×

Open Trend

Top revlon brush search terms

conair hot air brush14K/yr +9.2%2.9% conv.
1 inch round brush blow dryer for short hair12K/yr +49.4%2.5% conv.
conair infiniti pro hair dryer brush10K/yr -6.8%2.8% conv.
1 inch blow dryer brush8K/yr +52.9%1.7% conv.
revlon root booster13K/yr -45.2%6.9% conv.
cepillo giratorio para cabello12K/yr -16.6%0.3% conv.
rotating hair brush dryer8K/yr -0.5%0.8% conv.
hot air curling brush 1 inch barrel blow dryer5K/yr +39.1%2.5% conv.
revlon one step root booster7K/yr -31.6%8.0% conv.
1 inch hair dryer brush5K/yr +12.1%2.2% conv.

All search terms

Top revlon brush products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 23 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

REVLON One-Step Hair Dryer and Styler - Root Booster Round Brush for Styling Dryer Brush for Fast and Easy Salon-Quality Blowout More Shine and Less Frizz (1-1/2 in)

REVLON$30.524.2★12,017 rev

Conair 2-in-1 Hot Air Curling Combo Includes 1.5-inch Curl Brush and 1-inch Aluminum Bristle Brush

Conair$20.334.0★12,285 rev

REVLON One-Step Volumizer Plus Hair Dryer and Styler | More Volume Less Damage and More Styling Control for Easy and Fast Salon-Style Blowouts Plus Travel Friendly (Black)

REVLON$37.244.4★32,191 rev

Conair Double Ceramic Hot Air Brush Set

Conair$29.703.8★304 rev

Conair Double Ceramic 3-in-1 Hot Air Brush Interchangeable Attachments: 1-Inch Thermal Brush -Inch Boar and Nylon Bristle Brush and Concentrator Voluminous Curls & Straight Styles White

Conair$30.303.8★5,990 rev

Newest

by launch date

Aima Beauty Blow Dryer Brush Set - 4-in-1 Round Brush Blow Dryer Adds Shine Smooth Curl & Volume for Short to Medium Hair Interchangeable 1 & 1.25 Round Barrel Ionic Frizz Control Prussian Blue

Aima Beauty$41.92248 rev

6mo ago

DAILYLIFE Rotating Hair Dryer Brush Spinning Hair Dryer Brush and Hot Air Brush with 2 Brushes (1.5 & 2) ALCI Safety Plug and Ionic Technology Ceramic Barrel

DAILYLIFE$47.4358 rev

6mo ago

Conair Double Ceramic Hot Air Brush Set

Conair$29.70304 rev

11mo ago

Lafesro MINI Thermal Brush 1 Inch Heated Round Brush

Lafesro$42.20184 rev

11mo ago

Hair Dryer Brush Blow Dryer Brush in one Aima Beauty 1 & 1.25 Round Brush Blow Dryer Ionic Hot Air Brush Styler Volumizer with Ceramic Coating & Tufted Bristles for Smooth and Shiny Blowout Pink

Aima Beauty$32.649,440 rev

1y ago

What buyers say about revlon brush

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall12%

“Great quality, exactly as described, and arrived on time”

Ease Of Use11%

“Ease of use”

Hair Styling11%

“styling my hair”

Value For Money8%

“Excellent value for money”

Moist/Dry7%

“Dries quickly”

Suitability Straight Hair6%

“straighten my hair nicely”

Suitability Curly Hair3%

“Great for naturally frizzy hair”

Advertised Vs Actual Product3%

“As advertised”

Soft Feel3%

“Very smooth”

Efficiency3%

“It's effective and will get the job done,”

What buyers complain about

Durability17%

“Broke immediately”

Heating11%

“This item overheats”

Size-Overall9%

“Way too large”

Suitability Short Hair5%

“doesn't work well on shorter hair”

Functionality-Overall5%

“Barely worked”

Hair Related4%

“PULLS YOUR HAIR”

Quality-Overall4%

“Absolute garbage”

Product Condition3%

“Used item”

Ease Of Use3%

“Difficult to hold”

Weight Heavy3%

“It is a bit bulky”

Top return reasons

Size-Overall29%

Suitability Short Hair11%

Functionality-Overall8%

Suitability Long Hair7%

Advertised Vs Actual Product7%

Heating5%

Product Condition5%

Damage/Burn Hair3%