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Revlon Brush

Fail

The average product has 22,766 reviews to catch up to, so Revlon Brush is a Fail.

Flapen Score
45
45 / 100
Ranks 6,474 of 10,978 Beauty & Personal Care niches · −3 vs the category median of 48
Market size
$174K/yr133K searches / yr
90-day growth
-7.1%search demand this quarter
Competition
52%top-5 click share · 11 brands · 84 sellers

Flapen Score

Revlon Brush against its category

The dotted line is the Beauty & Personal Care average. Past it, Revlon Brush is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Revlon Brush market on Amazon at a glance

Shoppers on Amazon United States searched for Revlon Brush 133K times last year and spent an estimated $174K. The top 5 brands take 87% of clicks. Demand peaks in Jul–Aug. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 3.7% of those searches ended in a purchase.

Shoppers searched for this 133K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.7% of those searches ended in a purchase. Searches in the last 90 days moved -7.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $174K a year.

Searches, last 12 months
133K
Growth, 90 days vs prior 90
-7.1%
Conversion, latest week
3.7%
Market size, estimated
$174Ka year
Peak month
August1.6× the quietest month
Top search term
conair hot air brush14K searches a year

02 · Price

A sale here is worth $35.00.

Listings sell for $35.00 on average, from $20.33 to $64.15. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $35.00 that is $4K to $9K a year per listing.

Average price
$35.00inside the $15 to $100 sweet spot
Price range
$20.33–$64.15
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
$4K–$9K
Returns
7.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.7% of listings are out of stock. The average listing ranks #133 within Hot-Air Brushes. It carries 22,766 reviews at 4.10 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
100%
Out of stock, average day
3.7%
Average rank
#133in Hot-Air Brushes
Average rating
4.10 starsAmazon United States average 4.42 stars
Average reviews
22,766per listing
Listings tracked
23

04 · Newcomers

4 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
4Amazon's first-year sales bar
Average brand age
40 months

Products

Top Revlon Brush products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.

Brands

11 rising

Sellers

84

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

52%

Top 20: 95%

Open market

10%

  • Brand 141%
  • Brand 228%
  • Brand 39%
  • Brand 45%
  • Brand 54%
  • Brand 63%
  • Open — no brand owns it (5 brands, 10%)

Demand

Revlon Brush search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KHoliday '24Spike '25Prime Day '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Jul, Aug · busiest ÷ quietest = 1.6×

Search terms

Top Revlon Brush search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • conair hot air brush14K/yr
  • 1 inch round brush blow dryer for short hair12K/yr
  • conair infiniti pro hair dryer brush10K/yr
  • 1 inch blow dryer brush8K/yr
  • revlon root booster13K/yr
  • cepillo giratorio para cabello12K/yr
  • rotating hair brush dryer8K/yr
  • hot air curling brush 1 inch barrel blow dryer5K/yr
  • revlon one step root booster7K/yr
  • 1 inch hair dryer brush5K/yr

Reviews and returns

What reviews say buyers love and hate about Revlon Brush

We read the reviews and the return reasons for every product selling here.

12%of positive reviews mention “Quality-Overall”
17%of negative reviews mention “Durability”
7.2%of orders come back
“Broke immediately”
A buyer, on “Durability”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Revlon Brush questions

Answered from the same tracked data.