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Reuzel Hair Tonic

Fail

The top 5 brands take 100% of clicks, so Reuzel Hair Tonic is a Fail.

Flapen Score
42
42 / 100
Ranks 7,858 of 10,978 Beauty & Personal Care niches · −6 vs the category median of 48
Market size
$168K/yr60K searches / yr
90-day growth
-9.7%search demand this quarter
Competition
87%top-5 click share · 2 brands · 6 sellers

Flapen Score

Reuzel Hair Tonic against its category

The dotted line is the Beauty & Personal Care average. Past it, Reuzel Hair Tonic is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Reuzel Hair Tonic market on Amazon at a glance

Shoppers on Amazon United States searched for Reuzel Hair Tonic 60K times last year and spent an estimated $168K. All 2 brands take every click. Demand peaks in Apr. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 16.6% of those searches ended in a purchase.

Shoppers searched for this 60K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 16.6% of those searches ended in a purchase. Searches in the last 90 days moved -9.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $168K a year.

Searches, last 12 months
60K
Growth, 90 days vs prior 90
-9.7%
Conversion, latest week
16.6%
Market size, estimated
$168Ka year
Peak month
April1.7× the quietest month
Top search term
reuzel hair tonic31K searches a year

02 · Price

A sale here is worth $16.82.

Listings sell for $16.82 on average, from $9.17 to $23.44. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 750 to 1,000 of them. At $16.82 that is $13K to $17K a year per listing.

Average price
$16.82inside the $15 to $100 sweet spot
Price range
$9.17–$23.44
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
750–1,000
Revenue per listing a year
$13K–$17K
Returns
0.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #72 within Hair Tonics. It carries 2,194 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#72in Hair Tonics
Average rating
4.56 starsAmazon United States average 4.42 stars
Average reviews
2,194per listing
Listings tracked
8

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 84 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
84 months

Products

Top Reuzel Hair Tonic products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 87% of clicks. A locked shelf that new listings rarely crack.

Brands

2 rising

Sellers

6

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

87%

Top 20: 100%

Open market

0%

  • Brand 195%
  • Brand 25%
  • Open — no brand owns it (0%)

Demand

Reuzel Hair Tonic search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KHoliday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr · busiest ÷ quietest = 1.7×

Search terms

Top Reuzel Hair Tonic search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • reuzel hair tonic31K/yr
  • reuzel grooming tonic20K/yr
  • grooming tonic5K/yr
  • reuzel tonic4K/yr

Reviews and returns

What reviews say buyers love and hate about Reuzel Hair Tonic

We read the reviews and the return reasons for every product selling here.

46%of positive reviews mention “Smell”
15%of negative reviews mention “Smell”
0.4%of orders come back
“Smells horrible”
A buyer, on “Smell”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Reuzel Hair Tonic questions

Answered from the same tracked data.