Reuzel
MaybeBuyers convert on 12.9% of searches. But the top 5 brands take 100% of clicks, so Reuzel is a Maybe.
- Flapen Score
- 62 / 100Top 5% of 10,978 Beauty & Personal Care niches · +14 vs the category median of 4862
- Market size
- $1.9M/yr716K searches / yr
- 90-day growth
- -5.1%search demand this quarter
- Competition
- 45%top-5 click share · 3 brands · 7 sellers
Flapen Score
Reuzel against its category
The dotted line is the Beauty & Personal Care average. Past it, Reuzel is stronger. Inside it, weaker.
Market
The Reuzel market on Amazon at a glance
Shoppers on Amazon United States searched for Reuzel 716K times last year and spent an estimated $1.9M. All 3 brands take every click. Demand peaks in Apr. Flapen scores it 62 out of 100, a Maybe.
01 · Demand
An estimated 12.9% of those searches ended in a purchase.
Shoppers searched for this 716K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 12.9% of those searches ended in a purchase. Searches in the last 90 days moved -5.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.9M a year.
- Searches, last 12 months
- 716K
- Growth, 90 days vs prior 90
- -5.1%
- Conversion, latest week
- 12.9%
- Market size, estimated
- $1.9Ma year
- Peak month
- April1.6× the quietest month
- Top search term
- reuzel273K searches a year
02 · Price
A sale here is worth $20.86.
Listings sell for $20.86 on average, from $10.37 to $34.06. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 1,500 to 2,000 of them. At $20.86 that is $31K to $42K a year per listing.
- Average price
- $20.86inside the $15 to $100 sweet spot
- Price range
- $10.37–$34.06
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 80K–100K
- Units per listing a year
- 1,500–2,000
- Revenue per listing a year
- $31K–$42K
- Returns
- 0.7%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 13.9% of listings are out of stock. The average listing ranks #114 within Clays. It carries 1,475 reviews at 4.48 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 13.9%
- Average rank
- #114in Clays
- Average rating
- 4.48 starsAmazon United States average 4.42 stars
- Average reviews
- 1,475per listing
- Listings tracked
- 33
04 · Newcomers
3 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 67 months on average, so the names here are established.
- Launched, last 12 months
- 4
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 67 months
Products
Top Reuzel products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.
Brands
3 flat
Sellers
7
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
45%
Top 20: 86%
Open market
0%
- Brand 172%
- Brand 220%
- Brand 38%
- Open — no brand owns it (0%)
Demand
Reuzel search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Apr · busiest ÷ quietest = 1.6×
Search terms
Top Reuzel search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- reuzel273K/yr
- reuzel pomade116K/yr
- stmnt82K/yr
- fiber gel25K/yr
- reuzel pomade for men117K/yr
- statement25K/yr
- stmnt grooming goods20K/yr
- ruezel10K/yr
- fiber pomade8K/yr
- stmt hair products9K/yr
Reviews and returns
What reviews say buyers love and hate about Reuzel
We read the reviews and the return reasons for every product selling here.
“Very strong scent”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
21 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Reuzel questions
Answered from the same tracked data.









