Reuzel
MaybeBuyers convert on 12.9% of searches. But the top 5 brands take 100% of clicks, so Reuzel is a Maybe.
- Flapen Score
- 62 / 100Top 5% of 10,978 Beauty & Personal Care niches · +14 vs the category median of 4862
- Market size
- $1.9M/yr716K searches / yr
- 90-day growth
- -5.1%search demand this quarter
- Competition
- 45%top-5 click share · 3 brands · 7 sellers
Flapen Score
Reuzel against its category
The dotted line is the Beauty & Personal Care average. Past it, Reuzel is stronger. Inside it, weaker.
Market
The Reuzel market on Amazon at a glance
Shoppers on Amazon United States searched for Reuzel 716K times last year and spent an estimated $1.9M. All 3 brands take every click. Demand peaks in Apr. Flapen scores it 62 out of 100, a Maybe.
01 · Demand
An estimated 12.9% of those searches ended in a purchase.
Shoppers searched for this 716K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 12.9% of those searches ended in a purchase. Searches in the last 90 days moved -5.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.9M a year.
- Searches, last 12 months
- 716K
- Growth, 90 days vs prior 90
- -5.1%
- Conversion, latest week
- 12.9%
- Market size, estimated
- $1.9Ma year
- Peak month
- April1.6× the quietest month
- Top search term
- reuzel273K searches a year
02 · Price
A sale here is worth $20.86.
Listings sell for $20.86 on average, from $10.37 to $34.06. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 1,500 to 2,000 of them. At $20.86 that is $31K to $42K a year per listing.
- Average price
- $20.86inside the $15 to $100 sweet spot
- Price range
- $10.37–$34.06
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 80K–100K
- Units per listing a year
- 1,500–2,000
- Revenue per listing a year
- $31K–$42K
- Returns
- 0.7%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 13.9% of listings are out of stock. The average listing ranks #114 within Clays. It carries 1,475 reviews at 4.48 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 13.9%
- Average rank
- #114in Clays
- Average rating
- 4.48 starsAmazon United States average 4.42 stars
- Average reviews
- 1,475per listing
- Listings tracked
- 33
04 · Newcomers
3 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 67 months on average, so the names here are established.
- Launched, last 12 months
- 4
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 67 months
Products
Top Reuzel products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 14, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
REUZEL Extreme Hold Matte Pomade Strongest All Day Hold Water Soluble Styling Matte Finish & Flake Free Easy To Wash Out For All Hair Types 3.38oz
- Price
- $20.43
- Rating
- 4.5/5
- Reviews
- 391
- Age
- 1y ago

REUZEL Clay Matte Pomade Medium All Day Hold Water Soluble Styling Matte Finish and Flake Free Easy To Wash Out For All Hair Types
- Price
- $20.01
- Rating
- 4.2/5
- Reviews
- 1,407
- Age
- 1y ago

REUZEL Fiber Pomade Strong Hold Hair Styling Pomade for Men & Women Low Shine Texturizing & Volumizing For a Fuller Look Firm Flexible Reworkable Travel Size Vanilla Mint Scent 1.3oz
- Price
- $10.74
- Rating
- 4.6/5
- Reviews
- 5,458
- Age
- 1y ago

REUZEL Fiber Pomade Firm and Pliable All Day Hold Water Soluble Styling Low Shine and Flake Free Easy To Wash Out For All Hair Types 95g / 3.38oz
- Price
- $19.84
- Rating
- 4.6/5
- Reviews
- 979
- Age
- 1y ago

STMNT Grooming Goods Matte Paste 3.38 oz | All Day Strong Hold & High Volume | Hair Clay Paste For Men | Non-Greasy Formula | Texture Paste for Hair | Ideal for Dry & Damp Hair | Mens Hair Styling
- Price
- $23.99
- Rating
- 4.5/5
- Reviews
- 2,815
- Age
- 5y ago
Trending
estimated 90-day click momentum
The Fiber Gel High Dietary Fiber Prebiotic Gel Formula 100% Natural & Clean Label Plant-Based Psyllium Husk & Inulin Complex Keto Friendly Vegan No Added Sugar Mango&Pineapple 16 oz
- Price
- $33.83
- Rating
- 4.5/5
- Reviews
- 36
- Age
- 7mo ago

The Fiber Gel High Dietary Fiber Prebiotic Gel Formula 100% Natural & Clean Label Plant-Based Psyllium Husk & Inulin Complex Keto Friendly Vegan No Added Sugar Raspberry 16 oz
- Price
- $33.28
- Rating
- 4.0/5
- Reviews
- 48
- Age
- 7mo ago

REUZEL Clay Matte Pomade Medium All Day Hold Water Soluble Styling Matte Finish and Flake Free Easy To Wash Out For All Hair Types
- Price
- $20.01
- Rating
- 4.2/5
- Reviews
- 1,407
- Age
- 1y ago

REUZEL Clay Matte Pomade Medium All Day Hold Water Soluble Styling Matte Finish and Flake Free Easy To Wash Out For All Hair Types
- Price
- $10.37
- Rating
- 4.6/5
- Reviews
- 6,345
- Age
- 1y ago

REUZEL Fiber Pomade Firm and Pliable All Day Hold Water Soluble Styling Low Shine and Flake Free Easy To Wash Out For All Hair Types 95g / 3.38oz
- Price
- $19.84
- Rating
- 4.6/5
- Reviews
- 979
- Age
- 1y ago
Newest
by launch date
The Fiber Gel High Dietary Fiber Prebiotic Gel Formula 100% Natural & Clean Label Plant-Based Psyllium Husk & Inulin Complex Keto Friendly Vegan No Added Sugar Mango&Pineapple 16 oz
- Price
- $33.83
- Rating
- 4.5/5
- Reviews
- 36
- Age
- 7mo ago

The Fiber Gel High Dietary Fiber Prebiotic Gel Formula 100% Natural & Clean Label Plant-Based Psyllium Husk & Inulin Complex Keto Friendly Vegan No Added Sugar Raspberry 16 oz
- Price
- $33.28
- Rating
- 4.0/5
- Reviews
- 48
- Age
- 7mo ago

REUZEL Fiber Pomade Strong Hold Hair Styling Pomade for Men & Women Low Shine Texturizing & Volumizing For a Fuller Look Firm Flexible Reworkable Travel Size Vanilla Mint Scent 1.3oz
- Price
- $10.74
- Rating
- 4.6/5
- Reviews
- 5,458
- Age
- 1y ago

REUZEL Extreme Hold Matte Pomade Strongest All Day Hold Water Soluble Styling Matte Finish & Flake Free Easy To Wash Out For All Hair Types
- Price
- $10.96
- Rating
- 4.6/5
- Reviews
- 6,763
- Age
- 1y ago

REUZEL Blue Pomade Strong Hold High Shine Travel Size 35g
- Price
- $10.86
- Rating
- 4.6/5
- Reviews
- 2,981
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 45% of clicks. Leaders hold, but buyers still shop past them.
Brands
3 flat
Sellers
7
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
45%
Top 20: 86%
Open market
0%
- REUZEL72%
- STMNT20%
- The Fiber Gel8%
- Open — no brand owns it (0%)
Demand
Reuzel search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Apr · busiest ÷ quietest = 1.6×
Search terms
Top Reuzel search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- reuzel273K/yr
- reuzel pomade116K/yr
- stmnt82K/yr
- fiber gel25K/yr
- reuzel pomade for men117K/yr
- statement25K/yr
- stmnt grooming goods20K/yr
- ruezel10K/yr
- fiber pomade8K/yr
- stmt hair products9K/yr
Reviews and returns
What reviews say buyers love and hate about Reuzel
We read the reviews and the return reasons for every product selling here.
“Very strong scent”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
21 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Reuzel questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









