Retractable Makeup Brush
MaybeThe top 5 brands take only 50% of clicks. But demand is soft, at -6.8% this quarter, so Retractable Makeup Brush is a Maybe.
- Flapen Score
- 53 / 100Top 26% of 10,978 Beauty & Personal Care niches · +5 vs the category median of 4853
- Market size
- $176K/yr296K searches / yr
- 90-day growth
- -6.8%search demand this quarter
- Competition
- 40%top-5 click share · 25 brands · 52 sellers
Flapen Score
Retractable Makeup Brush against its category
The dotted line is the Beauty & Personal Care average. Past it, Retractable Makeup Brush is stronger. Inside it, weaker.
Market
The Retractable Makeup Brush market on Amazon at a glance
Retractable Makeup Brush is a $176K a year market on Amazon United States, with 296K searches a year. The top 5 brands take 50% of clicks. Demand peaks in May. Flapen scores it 53 out of 100, a Maybe.
01 · Demand
Demand comes close.
Shoppers search 296K times a year and 7.0% buy. Search demand moved -6.8% in 90 days, so the $176K a year market is softening.
- Search volume
- 296K
- Search growth, 90 days
- -6.8%
- Conversion
- 7.0%
- Market size
- $176K
02 · Money
The money is there.
Shoppers bought 20K to 25K units at $8.44 on average, 250 to 500 per product. Units times price is $169K to $211K a year.
- Units sold
- 20K–25K
- Units per product
- 250–500
- Average price
- $8.44
- Units × price
- $169K–$211K
03 · Shelf
Brands here are settling in.
The average listing ranks #189. 100% of listings ship Prime. 88% of the shelf is sponsored, so budget for ads. The average listing is out of stock 7.1% of the time. The average brand has sold here for 40 months.
- Average BSR
- #189
- Prime
- 100%
- Sponsored
- 88%
- Out of stock
- 7.1%
- Average brand age
- 40 months
Products
Top Retractable Makeup Brush products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Makeup Brush Kabuki Face Brushes Retractable Travel Blush Kabuki Brush Portable Flawless for Foundation Powder Blush Bronzer Buffing Liquid Cream Cruelty Free with Cover(Brown)
- Price
- $8.49
- Rating
- 4.5/5
- Reviews
- 4,816
- Age
- 2y ago
DUcare Retractable Airbrush Kabuki Brush for All Face Makeup Self Tanner Brush & Foundation for Liquid Cream and Powder Face Makeup With Aluminum Handle
- Price
- $9.44
- Rating
- 4.7/5
- Reviews
- 38,591
- Age
- 1y ago
ENERGY Kabuki Brush Retractable - Makeup Kabuki Foundation Brush Travel for Liquid Blush Loose Powder & Cream Bronzer Blending Buffing Cruelty-Free Face Makeup Brushes with Cover Mini (Black)
- Price
- $6.57
- Rating
- 4.1/5
- Reviews
- 167
- Age
- 1y ago
LAURA GELLER NEW YORK Cosmetic Professional Makeup Brushes - Cruelty-Free - 01 Retractable Airbrush Kabuki Brush
- Price
- $15.21
- Rating
- 4.5/5
- Reviews
- 9,092
- Age
- 4y ago
Flat Top Retractable Makeup Brush by Keshima - Premium Retractable Kabuki Brush for Foundation Liquid Makeup Powder Cream and Blush
- Price
- $12.75
- Rating
- 4.5/5
- Reviews
- 418
- Age
- 2y ago
Trending
90-day click momentum
e.l.f. Retractable Kabuki Brush
- Price
- $7.36
- Rating
- 4.5/5
- Reviews
- 880
- Age
- 11y ago
2 Pack Retractable Kabuki Brushes Small Portable Travel Blusher Makeup Brush with Cover for Liquid Foundation Powder Bronzer Professional Face Concealer for Women
- Price
- $6.50
- Rating
- 4.3/5
- Reviews
- 300
- Age
- 8mo ago
ENERGY Kabuki Brush Retractable - Makeup Kabuki Foundation Brush Travel for Liquid Blush Loose Powder & Cream Bronzer Blending Buffing Cruelty-Free Face Makeup Brushes with Cover Mini (Black)
- Price
- $6.57
- Rating
- 4.1/5
- Reviews
- 167
- Age
- 1y ago
3 Pack Retractable Kabuki Brush Travel Kabuki Foundation Brush Retractable Face Blush Makeup Brushes For Blending Liquid Blush Bronzer Buffing Sunscreen Flawless Cosmetics
- Price
- $8.28
- Rating
- 4.6/5
- Reviews
- 28
- Age
- 1y ago
LORYP Retractable Makeup Brush Black Kabuki Foundation Brush for liquid Cream and Powder Makeup 2 Pack Travel Makeup Brush Set
- Price
- $9.05
- Rating
- 4.5/5
- Reviews
- 1,588
- Age
- 2y ago
Newest
by launch date
SEINGTOOM Retractable Kabuki Brush Travel Foundation Makeup Brush Portable Flawless with Cover for Foundation Liquid Powder Blush Bronzer Buffing Cream (Black)
- Price
- $5.99
- Rating
- 4.0/5
- Reviews
- 154
- Age
- 8mo ago
2 Pack Retractable Kabuki Brushes Small Portable Travel Blusher Makeup Brush with Cover for Liquid Foundation Powder Bronzer Professional Face Concealer for Women
- Price
- $6.50
- Rating
- 4.3/5
- Reviews
- 300
- Age
- 8mo ago
Retractable Kabuki Makeup Brush Angled Top Travel Makeup Brush Portable Powder Brushe for Liquid Cream and Powder Face With Aluminum Handle
- Price
- $8.91
- Rating
- 4.1/5
- Reviews
- 193
- Age
- 8mo ago
HEYOTECK Retractable Kabuki Travel Makeup Brush All-in-One Face Brush with Protective Cap Ultra-Soft Dense Bristles for Powder Blush Foundation Flawless On-the-Go Application(Pink)
- Price
- $10.06
- Rating
- 4.4/5
- Reviews
- 122
- Age
- 10mo ago
ENERGY Kabuki Brush Retractable - Makeup Kabuki Foundation Brush Travel for Liquid Blush Loose Powder & Cream Bronzer Blending Buffing Cruelty-Free Face Makeup Brushes with Cover Mini (Black)
- Price
- $6.57
- Rating
- 4.1/5
- Reviews
- 167
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 40% of clicks. An open shelf where new products get seen.
Brands
25 falling
Sellers
52
Top-5 brand share
50%
Top 20: 97%
Top-5 click share
40%
Top 20: 84%
Open market
43%
- LAURA GELLER NEW YORK13%
- Banidy12%
- DUcare10%
- ENERGY7%
- Keriloo7%
- e.l.f.7%
Demand
Retractable Makeup Brush search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May · busiest ÷ quietest = 1.7×
Search terms
Top Retractable Makeup Brush search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- retractable makeup brush71K/yr
- kabuki brush retractable33K/yr
- retractable kabuki brush29K/yr
- travel foundation brush17K/yr
- travel blush brush16K/yr
- retractable blush brush19K/yr
- travel powder brush14K/yr
- retractable foundation brush11K/yr
- retractable makeup brush set12K/yr
- travel kabuki brush8K/yr
Reviews and returns
What reviews say buyers love and hate about Retractable Makeup Brush
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Awful Quality
It just seems lower quality than I had hoped
They are very cheaply made and inferior quality
Smaller than expected
Not expected to be so short
but bigger
Broke Right Away
broke immediately
Broke after one use
Waste of money
Expensive
a little pricey
for me it didnt work well
Not effective
Dont work
Love
Wow great makeup brush
NICE BRUSH
Excellent brush
The bristles are soft
The bristles are amazingly soft
It's very soft
Excellent Quality
Good quality and easy to clean
seems to be well made
Worth the money
Good deal
Excellent value
Easy to use
Easy to blend
Goes on easy
Return
2.2% Return rate 42% Fixable by listing
Smaller than expected
Not expected to be so short
but bigger
for me it didnt work well
Not effective
Dont work
Not a great brush
it's not a quality set of brushes
not this brush
Awful Quality
It just seems lower quality than I had hoped
They are very cheaply made and inferior quality
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Retractable Makeup Brush questions
Answered from the same tracked data.