Retractable Makeup Brush

Shoppers searched for this 296K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.0% of those searches ended in a purchase. Searches in the last 90 days moved -6.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $176K a year.

Searches, last 12 months

296K

Growth, 90 days vs prior 90

-6.8%

Conversion, latest week

7.0%

Market size, estimated

$176Ka year

Peak month

May1.7× the quietest month

Top search term

retractable makeup brush71K searches a year

Listings sell for $8.44 on average, from $4.20 to $19.11. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 250 to 500 of them. At $8.44 that is $2K to $4K a year per listing.

Average price

$8.44under the $15 to $100 sweet spot

Price range

$4.20–$19.11

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

20K–25K

Units per listing a year

250–500

Revenue per listing a year

$2K–$4K

Returns

2.2%of orders · Amazon United States median 2.1%

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.1% of listings are out of stock. The average listing ranks #189 within Makeup Brushes & Tools. It carries 4,890 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings

88%

Prime listings

100%

Out of stock, average day

7.1%

Average rank

#189in Makeup Brushes & Tools

Average rating

4.40 starsAmazon United States average 4.42 stars

Average reviews

4,890per listing

Listings tracked

40

9 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months

9

Successful launches

2Amazon's first-year sales bar

Average brand age

40 months