Retinol Vitamin C

Shoppers searched for this 151K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.2% of those searches ended in a purchase. Searches in the last 90 days moved -7.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $285K a year.

Searches, last 12 months

151K

Growth, 90 days vs prior 90

-7.1%

Conversion, latest week

8.2%

Market size, estimated

$285Ka year

Top search term

neutrogena rapid tone repair dark spot corrector18K searches a year

Listings sell for $23.17 on average, from $8.77 to $36.37. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 1,250 to 1,500 of them. At $23.17 that is $29K to $35K a year per listing.

Average price

$23.17inside the $15 to $100 sweet spot

Price range

$8.77–$36.37

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

10K–13K

Units per listing a year

1,250–1,500

Revenue per listing a year

$29K–$35K

Returns

0.8%of orders · Amazon United States median 2.1%

60% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #512 within Serums. It carries 8,321 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings

60%

Prime listings

90%

Out of stock, average day

0.0%

Average rank

#512in Serums

Average rating

4.45 starsAmazon United States average 4.42 stars

Average reviews

8,321per listing

Listings tracked

10

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

54 months