retinol sunscreen
Worth a lookShows low returns (0.6%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Conversion
Incredible13.7%search→purchase rate — share of searches ending in a sale
Avg price
Incredible$24.31avg listing price — sweet spot $15–$100
Price range
Incredible$15.07–$55.49cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$616K$616K/yr · 185K searches
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-6.7%90-day search growth — must beat 0% to launch
Review moat
Bad12,892.1avg incumbent reviews — the moat a new listing must climb
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, retinol sunscreen is a $616K/yr Amazon United States market (185K searches/yr). The top 5 brands hold 100% of demand. Verdict: Worth a look — 54/100.
Data updated Jul 16, 2026 · scored weekly · How we score niches
retinol sunscreen market data
- Units sold / yr
- 20K–25K
- avg 1,000–1,250/product
- Revenue / yr
- $486K–$608K
- units × avg price
- Conversion rate
- 13.7%
- Avg BSR
- #271
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 90%
- Out of stock
- 2.6%
- Avg brand age
- 69 months
- Avg seller age
- 126 days
Competition & brand share
The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.Brands
4 flat
Sellers
107
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
54%
Top 20: 100%
Open market
0%
- RoC67%
- Neutrogena18%
- CeraVe15%
- SimplyVital1%
Demand
Weekly Amazon search volume, last 11 weeks — -6.7% search growth over the last 90 days.Top retinol sunscreen search terms
- roc sunscreen16K/yr
- cerave skin renewing day cream22K/yr
- roc moisturizer for face spf 3017K/yr
- roc multi correxion moisturizer16K/yr
- neutrogena retinol moisturizer16K/yr
- roc daily moisturizer spf 308K/yr
- roc spf8K/yr
- roc retinol correxion line smoothing max hydration cream8K/yr
- roc sunscreen moisturizer spf 308K/yr
- neutrogena retinol night cream9K/yr
Top retinol sunscreen products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 20 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
CeraVe Anti-Aging Face Cream SPF 30 Anti-Wrinkle Retinol Cream with Hyaluronic Acid and Ceramides 1.76 oz
CeraVe$22.144.4★11,063 rev
RoC Multi Correxion 5 in 1 Anti-Aging Daily Facial Moisturizer for Women and Men Broad Spectrum SPF 30 & Shea Butter (1.7 oz) with Night Cream Packette (Packaging May Vary)
RoC$22.444.5★8,425 rev
RoC Retinol Correxion Deep Wrinkle Daily Face Moisturizer with Sunscreen SPF 30 for Fine Lines Dark Spots Post-Acne Scars 1 Ounce (Packaging May Vary)
RoC$20.324.6★8,233 rev
RoC Multi Correxion Revive + Glow Vitamin C Sunscreen Broad Spectrum SPF 30 Face Moisturizer (1.7 oz) with Retinol Eye Cream Packette
RoC$25.474.6★366 rev
RoC Retinol Correxion Max Daily Hydration Anti-Aging Face Moisturizer with Hyaluronic Acid Oil Free Skin Care Cream for Fine Lines Dark Spots Post-Acne Scars Retinol Moisturizer 1.7 Ounces
RoC$26.714.6★16,658 rev
Newest
by launch date
CeraVe Skin Renewing Brightening Lotion SPF 30 Anti Aging Facial Moisturizer Hydrates Brightens and Evens Skin Tone Contains Ceramides + Niacinamide + Antioxidants Fragrance-Free 1.35 fl oz
CeraVe$20.0155 rev
RoC Retinol Correxion Max Daily Hydration Anti-Aging Face Moisturizer with Hyaluronic Acid Oil Free Skin Care Cream for Fine Lines Dark Spots Post-Acne Scars Retinol Moisturizer 1.7 Ounces
RoC$26.7116,658 rev
CeraVe Anti-Aging Face Cream SPF 30 Anti-Wrinkle Retinol Cream with Hyaluronic Acid and Ceramides 1.76 oz
CeraVe$22.1411,063 rev
Neutrogena Rapid Wrinkle Repair Retinol Face Moisturizer with SPF 30 Daily Anti-Aging Face Cream Retinol & Hyaluronic Acid & Trial Size Hydro Boost Facial Cleanser 0.5 fl. oz
Neutrogena$22.46390 rev
RoC Hydration+ Hyaluronic Acid Moisturizer Face Cream Fragrance Free Sensitive Face Moisturizer with Collagen Proteins 1.7 Ounces with Retinol Eye Cream Packette
RoC$24.57976 rev
Trending
90-day click momentumCeraVe Skin Renewing Brightening Lotion SPF 30 Anti Aging Facial Moisturizer Hydrates Brightens and Evens Skin Tone Contains Ceramides + Niacinamide + Antioxidants Fragrance-Free 1.35 fl oz
CeraVe$20.014.6★
Neutrogena Rapid Wrinkle Repair Retinol Face Moisturizer Daily Anti-Aging Face Cream with Retinol & Hyaluronic Acid to Fight Fine Lines Wrinkles & Dark Spots 1.7 oz
Neutrogena$22.444.4★
RoC Barrier Renew Day Cream with SPF 30 Moisturizer with Ceramides & Prebiotics to Protect Skin Barrier (2.5 oz) with Retinol Eye Cream Packette
RoC$17.344.6★
RoC Multi Correxion Revive + Glow Vitamin C Sunscreen Broad Spectrum SPF 30 Face Moisturizer (1.7 oz) with Retinol Eye Cream Packette
RoC$25.474.6★
RoC Retinol Correxion Max Daily Hydration Anti-Aging Face Moisturizer with Hyaluronic Acid Oil Free Skin Care Cream for Fine Lines Dark Spots Post-Acne Scars Retinol Moisturizer 1.7 Ounces
RoC$26.714.6★
What buyers say about retinol sunscreen
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent moisturizer”
“Goes on smooth”
“Great product and affordable”
“It works well for sensitive skin”
“Excellent value”
“works great on my dry skin”
“reduces your Wrinkles”
“I think it does a good job”
“Absorbs nicely”
“It has a soft scent”
What buyers complain about
“AWFUL SCENT”
“Irritated my skin”
“sort of dry actually”
“too expensive”
“Doesn't work”
“Not for Dry Skin”
“BURNED MY SKIN”
“Wrinkles”
“Cream is very thick”
“Not for sensitive skin”
Top return reasons
Common questions
- Is retinol sunscreen profitable to sell on Amazon United States?
- The niche generates $616K/yr across 20 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -6.7%. Flapen's verdict: Worth a look (54/100).
- How competitive is the retinol sunscreen niche?
- 4 brands and 107 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in retinol sunscreen?
- Top complaints mined from reviews: Smell, Allergies, Moist/Dry. The return rate is 0.6%.
- What does it cost to enter the retinol sunscreen niche?
- Listings span $15.07–$55.49; the average listing price is $24.31 (sweet spot $15–$100). The average incumbent carries 12,892 reviews — the moat a new listing must climb.