Is retinol oil face profitable to sell on Amazon United States?

The niche generates $28K/yr across 8 tracked products. 90-day search growth is -28.9%. Flapen's verdict: Skip it (29/100).

How competitive is the retinol oil face niche?

6 brands and 22 sellers compete. The top 5 products take 88% of clicks and top 5 brands hold 97% of demand.

What do buyers complain about in retinol oil face?

Top complaints mined from reviews: Smell, Allergies, Moist/Dry. The return rate is 0.9%.

When does demand for retinol oil face peak?

Demand is steady year-round — the busiest month runs 1.6× the quietest.

What does it cost to enter the retinol oil face niche?

Listings span $12.30–$22.92; the average listing price is $17.31 (sweet spot $15–$100). The average incumbent carries 58,323 reviews — the moat a new listing must climb.

retinol oil face

Skip it

A deep review moat (58,323 avg reviews) — this niche doesn't clear our bar today.

Returns

Incredible0.9%

return rate — above 5% kills the launch gate

Avg price

Great$17.31

avg listing price — sweet spot $15–$100

Price range

Great$12.30–$22.92

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Conversion

Okay2.7%

search→purchase rate — share of searches ending in a sale

Growth

Bad-28.9%

90-day search growth — must beat 0% to launch

Competition

Bad88%

top-5 click share — a locked-up shelf

Market size

Bad$28K

$28K/yr · 60K searches

Brand share

Bad97%

top-5 brand share — brand-locked demand

Review moat

Bad58,323.25

avg incumbent reviews — the moat a new listing must climb

According to Flapen's Amazon United States niche tracking, retinol oil face is a $28K/yr Amazon United States market (60K searches/yr). The top 5 brands hold 97% of demand. Verdict: Skip it — 29/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

retinol oil face market data

Units sold / yr: 2K–2K; avg 100–250/product
Revenue / yr: $26K–$35K; units × avg price
Conversion rate: 2.7%
Avg BSR: #295
Page quality: 0%
Prime: 100%
Sponsored: 75%
Out of stock: 0.0%
Avg brand age: 57 months
Avg seller age: 133 days

Competition & brand share

The top 5 products capture 88% of clicks — a locked-up shelf that new listings rarely crack.

Brands

6 falling

Sellers

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

88%

Top 20: 100%

Open market

Tree of Life64%
Olivella17%
CELDYQUE7%
Ancient Greek Remedy5%
Tree of Life Beauty4%
medicube3%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -28.9% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.6×

Open Trend

Top retinol oil face search terms

oliveda skin care24K/yr -28.4%0.4% conv.
oliveda27K/yr -35.7%0.2% conv.
tree of life retinol serum7K/yr -12.2%13.6% conv.
tree of life retinol1K/yr -3.1%14.5% conv.
tree of life retinol serum for face857/yr +5.5%17.4% conv.

All search terms

Top retinol oil face products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 8 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Tree of Life Beauty Retinol Serum Skin Smoothing Face Oil for Dark and Age Spots and Fine Lines Facial Serums for Dry and Sensitive Skin Care with Hyaluronic Acid for Soft Smooth Skin 2 Fl Oz

Tree of Life$12.304.4★132,091 rev

Olivella Olivella All Natural Virgin Olive Oil Moisturizer for All Skin Types 1.69 Oz 1.69 Oz

Olivella$20.484.6★654 rev

Tree of Life Face Serum Set - Vitamin C Retinol & Hyaluronic Acid for Brightening Firming & Hydrating - Anti Aging Skin Care Set - Dermatologist Tested - 1 Fl Oz (Pack of 3)

Tree of Life$22.674.4★132,091 rev

Korean Bakuchiol Concentrate DIY Mix-in Serum 30 000 ppm - High Potency Retinol Alternative | Wrinkle Reduction Skin Firming & Smoothing - Anti-Aging Sensitive Skin Vegan & Cruelty-Free Non-GMO 1 oz

CELDYQUE$14.644.6★930 rev

Tree of Life Beauty Retinol Serum Skin Smoothing Face Oil for Dark and Age Spots and Fine Lines Facial Serums for Dry and Sensitive Skin Care with Hyaluronic Acid for Soft Skin 2 Fl Oz (pack of 2)

Tree of Life$22.924.4★132,091 rev

Newest

by launch date

medicube PDRN Pink Peptide Serum with Salmon DNA | Pink Glow Serum with Peptides & Niacinamide for Hydration & Firm-Looking Skin | Uneven Tone Care | Korean Skincare 1.01 fl. Oz

medicube$16.9317,956 rev

1y ago

Korean Bakuchiol Concentrate DIY Mix-in Serum 30 000 ppm - High Potency Retinol Alternative | Wrinkle Reduction Skin Firming & Smoothing - Anti-Aging Sensitive Skin Vegan & Cruelty-Free Non-GMO 1 oz

CELDYQUE$14.64930 rev

1y ago

Tree of Life Beauty Retinol Serum Skin Smoothing Face Oil for Dark and Age Spots and Fine Lines Facial Serums for Dry and Sensitive Skin Care with Hyaluronic Acid for Soft Skin 2 Fl Oz (pack of 2)

Tree of Life$22.92132,091 rev

3y ago

Tree of Life Face Serum Set - Vitamin C Retinol & Hyaluronic Acid for Brightening Firming & Hydrating - Anti Aging Skin Care Set - Dermatologist Tested - 1 Fl Oz (Pack of 3)

Tree of Life$22.67132,091 rev

10y ago

Ancient Greek Remedy Body Oil - Organic After Shower Face Oil & Body Moisturizer for Dry Skin - Almond Jojoba Olive Lavender Vitamin E Oils - Natural Clean Facial Skincare for Women & Men 4 oz

Ancient Greek Remedy$14.8440,324 rev

10y ago

What buyers say about retinol oil face

What buyers praise and complain about, mined from review topics.

What buyers love

Suitability Combination Skin15%

“Great for my skin”

Moist/Dry13%

“Very hydrating”

Quality-Overall10%

“Excellent product”

Soft Feel9%

“Silky smooth”

Smell7%

“Great scent”

Brightness/Shine/Glow6%

“Gives a smooth glowy appearance”

Suitability Dry Skin6%

“It has helped my dry feet tremendously”

Value For Money5%

“Worth the money”

Absorbency3%

“absorbs beautifully”

Texture/Consistency-Overall2%

“The texture is silky”

What buyers complain about

Smell11%

“Has a funny smell”

Allergies10%

“Irritating to the skin”

Moist/Dry5%

“Make my skin dry”

Adhesion/Stickiness5%

“the stickiness is too much for me”

Skin Health4%

“This product irritated my skin”

Value For Money4%

“Expensive”

Suitability Dry Skin4%

“did nothing for my dry skin”

Functionality-Overall4%

“Not effective whatsoever”

Symptom Reduction3%

“I havent seen much skin improvement”

Durability3%

“easy to break in a bathroom”

Top return reasons

Smell17%

Functionality-Overall11%

Advertised Vs Actual Product10%

Value For Money7%

Adhesion/Stickiness6%

Leak-Proof6%

Skin Health5%