Retinol Oil

Shoppers searched for this 119K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.3% of those searches ended in a purchase. Searches in the last 90 days moved -5.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $81K a year.

Searches, last 12 months

119K

Growth, 90 days vs prior 90

-5.2%

Conversion, latest week

3.3%

Market size, estimated

$81Ka year

Peak month

February1.7× the quietest month

Top search term

wrinkle remover27K searches a year

Listings sell for $20.58 on average, from $4.85 to $59.63. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $20.58 that is $0 to $2K a year per listing.

Average price

$20.58inside the $15 to $100 sweet spot

Price range

$4.85–$59.63

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–4K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

0.8%of orders · Amazon United States median 2.1%

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.6% of listings are out of stock. The average listing ranks #274 within Serums. It carries 21,122 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings

92%

Prime listings

100%

Out of stock, average day

3.6%

Average rank

#274in Serums

Average rating

4.34 starsAmazon United States average 4.42 stars

Average reviews

21,122per listing

Listings tracked

59

10 products launched here in the last 12 months. 8 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months

10

Successful launches

8Amazon's first-year sales bar

Average brand age

49 months