retinol night cream for face
Launch itA $4.7M/yr market growing +9.0% this quarter with returns at 0.7% — clears our launch bar.
Market size
Incredible$4.7M$4.7M/yr · 3.6M searches
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Avg price
Incredible$23.03avg listing price — sweet spot $15–$100
Price range
Great$9.93–$31.54cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good5.7%search→purchase rate — share of searches ending in a sale
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Okay+9.0%90-day search growth — must beat 0% to launch
Review moat
Bad11,115.48avg incumbent reviews — the moat a new listing must climb
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, retinol night cream for face is a $4.7M/yr Amazon United States market (3.6M searches/yr). The top 5 brands hold 100% of demand. Verdict: Launch it — 60/100.
Data updated Jul 16, 2026 · scored weekly · How we score niches
retinol night cream for face market data
- Units sold / yr
- 200K–250K
- avg 6,000–8,000/product
- Revenue / yr
- $4.6M–$5.8M
- units × avg price
- Conversion rate
- 5.7%
- Avg BSR
- #78
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 0.0%
- Avg brand age
- 55 months
- Avg seller age
- 122 days
Competition & brand share
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.Brands
4 falling
Sellers
50
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
49%
Top 20: 93%
Open market
0%
- RoC84%
- Olay14%
- SimplyVital1%
- Liefiet1%
- Open — no brand owns it (0%)
Top retinol night cream for face search terms
- roc1.6M/yr
- roc retinol correxion deep wrinkle serum760K/yr
- roc retinol276K/yr
- olay retinol 24124K/yr
- olay regenerist retinol 24 night moisturizer76K/yr
- olay retinol 24 night moisturizer95K/yr
- roc retinol correxion deep wrinkle night cream65K/yr
- olay retinol78K/yr
- roc skincare54K/yr
- roc moisturizer for face35K/yr
Top retinol night cream for face products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
RoC Retinol Correxion Deep Wrinkle Retinol Face Serum with Ascorbic Acid Anti-Aging Treatment for Fine Lines Dark Spots Post Acne Scars 1 Oz (Packaging May Vary)
RoC$21.154.4★15,602 rev
RoC Derm Correxion Retinol Firming Serum Stick with Antioxidants to Visibly Tighten and Firm Wrinkles and Laugh Lines For Men and Women + Retinol Eye Cream Packette 1.0 oz (Packaging May Vary)
RoC$29.104.3★8,358 rev
RoC Retinol Correxion Max Daily Hydration Anti-Aging Face Moisturizer with Hyaluronic Acid Oil Free Skin Care Cream for Fine Lines Dark Spots Post-Acne Scars Retinol Moisturizer 1.7 Ounces
RoC$26.714.6★16,658 rev
Olay Retinol Night Cream for Women Anti-Aging Face Moisturizer Fragrance-Free Non Greasy - Anti-Wrinkle Smooth Fine Lines Hydrating Skin Care - Triple Collagen Cream Peptide Niacinamide 1.7oz
Olay$28.394.6★15,682 rev
RoC Retinol Correxion Night Cream for Deep Wrinkles Anti Aging Skincare Treatment Women and Men 1.0 oz (Packaging May Vary)
RoC$20.854.4★23,946 rev
Newest
by launch date
RoC Deep Wrinkle Rich Cream Fragrance Free Daily Anti-Aging Firming Cream For Persistent Dryness & Younger-Looking Skin For Women & Men With Line Smoothing Eye Cream Packette 1.7oz
RoC$28.20331 rev
RoC Derm Correxion Retinol Eye Repair Dark Circle Cream Treatment with Niacinamide Resveratrol Proxygen for Puffy Eyes Wrinkles and Crows Feet + Line Smoothing Eye Packette
RoC$29.663,294 rev
RoC Retinol Correxion Max Daily Hydration Anti-Aging Face Moisturizer with Hyaluronic Acid Oil Free Skin Care Cream for Fine Lines Dark Spots Post-Acne Scars Retinol Moisturizer 1.7 Ounces
RoC$26.7116,658 rev
RoC Hydration+ Hyaluronic Acid Moisturizer Face Cream Fragrance Free Sensitive Face Moisturizer with Collagen Proteins 1.7 Ounces with Retinol Eye Cream Packette
RoC$24.57976 rev
RoC Derm Correxion Retinol Firming Serum Stick with Antioxidants to Visibly Tighten and Firm Wrinkles and Laugh Lines For Men and Women + Retinol Eye Cream Packette 1.0 oz (Packaging May Vary)
RoC$29.108,358 rev
Trending
90-day click momentumOlay Retinol Night Cream for Women Anti-Aging Face Moisturizer Fragrance-Free Non Greasy - Anti-Wrinkle Smooth Fine Lines Hydrating Skin Care - Triple Collagen Cream Peptide Niacinamide 1.7oz
Olay$28.394.6★
RoC Multi Correxion 5 in 1 Chest Neck Face Moisturizer Face Cream with SPF 30 for Visible Wrinkle and Neck Firming and Tightening Oil Free Skin Care 1.7 oz (Packaging May Vary)
RoC$26.004.5★
RoC Retinol Correxion Under Eye Cream for Dark Circles & Puffiness Daily Wrinkle Cream Anti Aging Skin Care Treatment Women and Men 0.5 oz (Packaging May Vary)
RoC$21.274.3★
RoC Retinol Correxion Wrinkle Filler for Deep Wrinkles with Hyaluronic Acid & Retinol Skin Care for Women and Men 1 Fl Oz (Packaging May Vary)
RoC$21.494.3★
RoC Retinol Correxion Deep Wrinkle Retinol Face Serum with Ascorbic Acid Anti-Aging Treatment for Fine Lines Dark Spots Post Acne Scars 1 Oz (Packaging May Vary)
RoC$21.154.4★
What buyers say about retinol night cream for face
What buyers praise and complain about, mined from review topics.What buyers love
“Great product and affordable”
“Lightweight moisturizer”
“Skin feels smooth”
“great for my sensitive skin”
“Fairly priced”
“item works great”
“Great for dry skin”
“Excellent for wrinkles”
“fragrance free”
“Easy and quick”
What buyers complain about
“No results”
“Horrible Rash”
“NOT fragrance free”
“Not worth the cost”
“there is no noticeable improvement”
“Not moisturizing”
“Wrinkles”
“BURNED MY SKIN”
“doesnt last”
“It left my skin dry”
Top return reasons
Common questions
- Is retinol night cream for face profitable to sell on Amazon United States?
- The niche generates $4.7M/yr across 29 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +9.0%. Flapen's verdict: Launch it (60/100).
- How competitive is the retinol night cream for face niche?
- 4 brands and 50 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in retinol night cream for face?
- Top complaints mined from reviews: Functionality-Overall, Allergies, Smell. The return rate is 0.7%.
- What does it cost to enter the retinol night cream for face niche?
- Listings span $9.93–$31.54; the average listing price is $23.03 (sweet spot $15–$100). The average incumbent carries 11,115 reviews — the moat a new listing must climb.