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Retinol Lip Balm

Fail

Shoppers spend an estimated $41K a year here, so Retinol Lip Balm is a Fail.

Flapen Score
48
48 / 100
Ranks 5,071 of 10,978 Beauty & Personal Care niches · on the category median
Market size
$41K/yr49K searches / yr
90-day growth
+10.3%search demand this quarter
Competition
64%top-5 click share · 10 brands · 39 sellers

Flapen Score

Retinol Lip Balm against its category

The dotted line is the Beauty & Personal Care average. Past it, Retinol Lip Balm is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Retinol Lip Balm market on Amazon at a glance

Shoppers on Amazon United States searched for Retinol Lip Balm 49K times last year and spent an estimated $41K. The top 5 brands take 93% of clicks. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 3.7% of those searches ended in a purchase.

Shoppers searched for this 49K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.7% of those searches ended in a purchase. Searches in the last 90 days moved +10.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $41K a year.

Searches, last 12 months
49K
Growth, 90 days vs prior 90
+10.3%
Conversion, latest week
3.7%
Market size, estimated
$41Ka year
Top search term
dr different14K searches a year

02 · Price

A sale here is worth $22.75.

Listings sell for $22.75 on average, from $7.68 to $48.23. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $22.75 that is $0 to $2K a year per listing.

Average price
$22.75inside the $15 to $100 sweet spot
Price range
$7.68–$48.23
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
1.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #1,023 within Night Creams. It carries 674 reviews at 4.24 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#1,023in Night Creams
Average rating
4.24 starsAmazon United States average 4.42 stars
Average reviews
674per listing
Listings tracked
20

04 · Newcomers

3 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
3Amazon's first-year sales bar
Average brand age
46 months

Products

Top Retinol Lip Balm products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.

Brands

10 falling

Sellers

39

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

64%

Top 20: 100%

Open market

5%

  • Brand 179%
  • Brand 24%
  • Brand 34%
  • Brand 43%
  • Brand 52%
  • Brand 62%
  • Open — no brand owns it (4 brands, 5%)

Search terms

Top Retinol Lip Balm search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dr different14K/yr
  • retinol lip treatment6K/yr
  • dr different retinol6K/yr
  • retinol lip balm9K/yr
  • dr different vitamin c4K/yr
  • lip retinol5K/yr
  • retinol for lips4K/yr
  • dr. different2K/yr

Reviews and returns

What reviews say buyers love and hate about Retinol Lip Balm

We read the reviews and the return reasons for every product selling here.

29%of positive reviews mention “Moist/Dry”
16%of negative reviews mention “Value For Money”
1.1%of orders come back
“Expensive”
A buyer, on “Value For Money”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Retinol Lip Balm questions

Answered from the same tracked data.