Retinol for Men

Shoppers searched for this 918K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 10.7% of those searches ended in a purchase. Searches in the last 90 days moved -0.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.3M a year.

Searches, last 12 months

918K

Growth, 90 days vs prior 90

-0.4%

Conversion, latest week

10.7%

Market size, estimated

$2.3Ma year

Peak month

November2.9× the quietest month

Top search term

olay retinol 24124K searches a year

Listings sell for $23.62 on average, from $9.93 to $39.14. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 4,000 to 5,000 of them. At $23.62 that is $94K to $118K a year per listing.

Average price

$23.62inside the $15 to $100 sweet spot

Price range

$9.93–$39.14

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

80K–100K

Units per listing a year

4,000–5,000

Revenue per listing a year

$94K–$118K

Returns

0.7%of orders · Amazon United States median 2.1%

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #34 within Night Creams. It carries 10,625 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings

93%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#34in Night Creams

Average rating

4.57 starsAmazon United States average 4.42 stars

Average reviews

10,625per listing

Listings tracked

15

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 62 months on average, so the names here are established.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

62 months