Retinol for Men

Shoppers searched for this 918K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.7% of those searches ended in a purchase. Searches in the last 90 days moved -0.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.3M a year.

Searches, last 12 months

918K

Growth, 90 days vs prior 90

-0.4%

Conversion, latest week

10.7%

Market size, estimated

$2.3Ma year

Peak month

November2.9× the quietest month

Top search term

olay retinol 24124K searches a year

Listings sell for $23.62 on average, from $9.93 to $39.14. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 4,000 to 5,000 of them. At $23.62 that is $94K to $118K a year per listing.

Average price

$23.62inside the $15 to $100 sweet spot

Price range

$9.93–$39.14

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

80K–100K

Units per listing a year

4,000–5,000

Revenue per listing a year

$94K–$118K

Returns

0.7%of orders · Amazon United States median 2.1%

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #34 within Night Creams. It carries 10,625 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings

93%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#34in Night Creams

Average rating

4.57 starsAmazon United States average 4.42 stars

Average reviews

10,625per listing

Listings tracked

15

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 62 months on average, so the names here are established.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

62 months