Retinol Face Wash

Shoppers searched for this 716K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.4% of those searches ended in a purchase. Searches in the last 90 days moved +13.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $898K a year.

Searches, last 12 months

716K

Growth, 90 days vs prior 90

+13.8%

Conversion, latest week

9.4%

Market size, estimated

$898Ka year

Peak month

October1.5× the quietest month

Top search term

olay face wash328K searches a year

Listings sell for $13.37 on average, from $4.75 to $26.19. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 2,500 to 3,000 of them. At $13.37 that is $33K to $40K a year per listing.

Average price

$13.37under the $15 to $100 sweet spot

Price range

$4.75–$26.19

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

80K–100K

Units per listing a year

2,500–3,000

Revenue per listing a year

$33K–$40K

Returns

0.5%of orders · Amazon United States median 2.1%

77% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 0.3% of listings are out of stock. The average listing ranks #343 within Cleansers. It carries 4,371 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings

77%

Prime listings

85%

Out of stock, average day

0.3%

Average rank

#343in Cleansers

Average rating

4.60 starsAmazon United States average 4.42 stars

Average reviews

4,371per listing

Listings tracked

26

The brands on the shelf have sold for 72 months on average, so the names here are established.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

72 months