Is retinol eye stick profitable to sell on Amazon United States?

The niche generates $67K/yr across 15 tracked products. 2 of 4 products launched in the last 360 days are still selling. 90-day search growth is -19.5%. Flapen's verdict: Skip it (44/100).

How competitive is the retinol eye stick niche?

9 brands and 33 sellers compete. The top 5 products take 77% of clicks and top 5 brands hold 92% of demand.

What do buyers complain about in retinol eye stick?

Top complaints mined from reviews: Functionality-Overall, Value For Money, Ease Of Application. The return rate is 0.9%.

When does demand for retinol eye stick peak?

Demand peaks in Jan–Dec; the busiest month runs 13.3× the quietest.

What does it cost to enter the retinol eye stick niche?

Listings span $7.23–$26.06; the average listing price is $15.26 (sweet spot $15–$100). The average incumbent carries 6,112 reviews — the moat a new listing must climb.

retinol eye stick

Skip it

Soft demand (-19.5% this quarter) — this niche doesn't clear our bar today.

Returns

Incredible0.9%

return rate — above 5% kills the launch gate

Quality gap

Great4.1★

avg incumbent rating — lower means beatable quality

Conversion

Great8.0%

search→purchase rate — share of searches ending in a sale

Avg price

Great$15.26

avg listing price — sweet spot $15–$100

Price range

Good$7.23–$26.06

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Bad6,112.13

avg incumbent reviews — the moat a new listing must climb

Competition

Bad77%

top-5 click share — a locked-up shelf

Brand share

Bad92%

top-5 brand share — brand-locked demand

Market size

Bad$67K

$67K/yr · 55K searches

Growth

Bad-19.5%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, retinol eye stick is a $67K/yr Amazon United States market (55K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Jan–Dec. Verdict: Skip it — 44/100.

Data updated Jul 16, 2026 · scored weekly · How we score niches

retinol eye stick market data

Units sold / yr: 4K–5K; avg 100–250/product
Revenue / yr: $61K–$76K; units × avg price
Conversion rate: 8.0%
Avg BSR: #137
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 20.3%
Avg brand age: 34 months
Avg seller age: 133 days

Competition & brand share

The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.

Brands

9 rising

Sellers

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

77%

Top 20: 100%

Open market

VELAMO ADVANCED66%
CITYGOO11%
Yeweian6%
RoC5%
PEACE OUT4%
grace & stella2%
Open — no brand owns it (3 brands, 6%)

Demand & seasonality

Weekly Amazon search volume, last 101 weeks — -19.5% search growth over the last 90 days.

Peak months: Jan, Dec · busiest ÷ quietest = 13.3×

Open Trend

Top retinol eye stick search terms

retinol eye stick38K/yr -22.7%5.6% conv.
velamo advanced retinol eye stick6K/yr +61.1%8.4% conv.
velamo retinol eye stick8K/yr -54.3%7.6% conv.
retinol stick for eyes3K/yr -13.5%6.9% conv.
limetown retinol eye stick1K/yr -96.3%0.0% conv.

All search terms

Top retinol eye stick products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 15 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

VELAMO ADVANCED Retinol Eye Stick: Retinol Eye Cream for Dark Circles and Puffiness with 1% Bakuchiol and Caffeine - Visibly Reduces Fine Lines Wrinkles Under Eye Bags with Upgraded Formula 0.1 OZ/3g

VELAMO ADVANCED$12.364.1★11,261 rev

VELAMO ADVANCED Retinol Eye Stick: Renewing & Firming Under Eye Balm for Dark Circles Puffiness Fine Lines & Wrinkles - Travel Essentials Portable & Perfect for On-the-go Use 0.1 OZ/3g

VELAMO ADVANCED$13.554.1★11,261 rev

CITYGOO Retinol Eye Stick With Collagen Hyaluronic Acid For Dark Circle Under Eye Cream Anti Aging For Puffiness and Bags Reduces Fine Lines (Retinol Premium Gold Edition 3g)

CITYGOO$13.004.2★5,181 rev

Retinol Eye Stick Retinol Eye Cream With Collagen Hyaluronic Acid For Dark Circle Wrinkles Under EyeCream Anti Aging Reduces Puffiness Fine Lines Visible Results in 3-4 Weeks

Yeweian$7.234.2★228 rev

Retinol Under Eye Balm Stick: Korean Retinol Eye Cream for Dark Circles Puffiness Eye Bags Wrinkles & Fine Lines - 8-IN-1 Formula with Collagen Niacinamide Peptides & Hyaluronic Acid 0.35 OZ/10g

VELAMO ADVANCED$19.443.5★22 rev

Newest

by launch date

Retinol Under Eye Balm Stick: Korean Retinol Eye Cream for Dark Circles Puffiness Eye Bags Wrinkles & Fine Lines - 8-IN-1 Formula with Collagen Niacinamide Peptides & Hyaluronic Acid 0.35 OZ/10g

VELAMO ADVANCED$19.4422 rev

1mo ago

VELAMO ADVANCED Retinol Under Eye Balm Stick - Korean Eye Cream for Dark Circles Puffiness Eye Bags Wrinkles & Fine Lines - 8-IN-1 Formula with Collagen Niacinamide Peptides & Hyaluronic Acid

VELAMO ADVANCED$19.3285 rev

1mo ago

Retinol Eye Stick Anti-Aging Under Eye Cream & Eye Balm Stick for Dark Circles and Fine Lines Hydrating Eye Wrinkle Cream with Peptides Travel-Friendly Eye Care for Smoother-Looking Skin 0.38 oz

Generic$9.585 rev

4mo ago

CITYGOO Retinol Eye Stick With Collagen Hyaluronic Acid For Dark Circle Under Eye Cream Anti Aging For Puffiness and Bags Reduces Fine Lines (Retinol Premium Gold Edition 10g) (Matte Gold)

CITYGOO$16.295,181 rev

8mo ago

VELAMO ADVANCED Retinol Eye Stick: Renewing & Firming Under Eye Balm for Dark Circles Puffiness Fine Lines & Wrinkles - Travel Essentials Portable & Perfect for On-the-go Use 0.1 OZ/3g 2 Pcs

VELAMO ADVANCED$24.0911,261 rev

1y ago

What buyers say about retinol eye stick

What buyers praise and complain about, mined from review topics.

What buyers love

Moist/Dry15%

“softens and moisturizes”

Quality-Overall14%

“Good product and easy to use”

Soft Feel10%

“smooth on the skin”

Value For Money6%

“Great price”

Ease Of Application5%

“Applies great”

Efficiency4%

“Very effective”

Suitability Combination Skin4%

“provides as a nice highlight effect to the skin”

Ease Of Use4%

“Easy to use”

Allergies2%

“No allergies”

Smell2%

“Fragrance free”

What buyers complain about

Functionality-Overall19%

“No results”

Value For Money10%

“Expensive”

Ease Of Application6%

“Difficult to apply”

Symptom Reduction5%

“No improvement”

Allergies4%

“It have me a rash”

Durability4%

“Broke very easily”

Adhesion/Stickiness3%

“it stays sticky”

Quality-Overall2%

“Way too high a price point for this shoddy quality”

Moist/Dry2%

“Not moisturizing”

Skin Health2%

“Burned my under eye”

Top return reasons

Functionality-Overall26%

Product Condition12%

Defective Material/Parts11%

Dispensing Mechanism6%

Adhesion/Stickiness6%

Advertised Vs Actual Product6%

Leak-Proof4%

Moist/Dry4%

Size-Overall3%

Value For Money3%

Common questions

Is retinol eye stick profitable to sell on Amazon United States?: The niche generates $67K/yr across 15 tracked products. 2 of 4 products launched in the last 360 days are still selling. 90-day search growth is -19.5%. Flapen's verdict: Skip it (44/100).
How competitive is the retinol eye stick niche?: 9 brands and 33 sellers compete. The top 5 products take 77% of clicks and top 5 brands hold 92% of demand.
What do buyers complain about in retinol eye stick?: Top complaints mined from reviews: Functionality-Overall, Value For Money, Ease Of Application. The return rate is 0.9%.
When does demand for retinol eye stick peak?: Demand peaks in Jan–Dec; the busiest month runs 13.3× the quietest.
What does it cost to enter the retinol eye stick niche?: Listings span $7.23–$26.06; the average listing price is $15.26 (sweet spot $15–$100). The average incumbent carries 6,112 reviews — the moat a new listing must climb.