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Retinol Body Wash

Maybe

Returns run at only 0.3% of orders. But the top 5 brands take 98% of clicks, so Retinol Body Wash is a Maybe.

Flapen Score
50
50 / 100
Top 38% of 10,978 Beauty & Personal Care niches · +2 vs the category median of 48
Market size
$321K/yr342K searches / yr
90-day growth
+9.9%search demand this quarter
Competition
44%top-5 click share · 7 brands · 127 sellers

Flapen Score

Retinol Body Wash against its category

The dotted line is the Beauty & Personal Care average. Past it, Retinol Body Wash is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Retinol Body Wash market on Amazon at a glance

Shoppers on Amazon United States searched for Retinol Body Wash 342K times last year and spent an estimated $321K. The top 5 brands take 98% of clicks. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

7.9% of searches ended in a purchase last week.

Shoppers searched for this 342K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 7.9% of those searches ended in a purchase. Searches in the last 90 days moved +9.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $321K a year.

Searches, last 12 months
342K
Growth, 90 days vs prior 90
+9.9%
Conversion, latest week
7.9%
Market size, estimated
$321Ka year
Top search term
olly body wash111K searches a year

02 · Price

A sale here is worth $11.92.

Listings sell for $11.92 on average, from $7.62 to $22.72. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 500 to 750 of them. At $11.92 that is $6K to $9K a year per listing.

Average price
$11.92under the $15 to $100 sweet spot
Price range
$7.62–$22.72
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
25K–30K
Units per listing a year
500–750
Revenue per listing a year
$6K–$9K
Returns
0.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.7% of listings are out of stock. The average listing ranks #283 within Cleansers. It carries 4,394 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
100%
Out of stock, average day
1.7%
Average rank
#283in Cleansers
Average rating
4.62 starsAmazon United States average 4.42 stars
Average reviews
4,394per listing
Listings tracked
35

04 · Newcomers

Amazon counts 15 of last year's 16 launches as successful.

16 products launched here in the last 12 months. Amazon counts 15 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months
16
Successful launches
15Amazon's first-year sales bar
Average brand age
56 months

Products

Top Retinol Body Wash products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.

$0$13K$26K$39K$51K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

127

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

44%

Top 20: 88%

Open market

1%

  • OLLY59%
  • Olay29%
  • Dove7%
  • Naturium2%
  • Medix 5.51%
  • medicube1%
  • Open — no brand owns it (1 brand, 1%)

Demand

Retinol Body Wash search demand

Weekly searches over the year, seasonality beneath. Pick a range.

12K8KSpike '26OctNovDecJanFebMarAprMayJun

Peak months: Jun, Jul · busiest ÷ quietest = 3.2× · 10 of 12 months tracked

Search terms

Top Retinol Body Wash search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • olly body wash111K/yr
  • retinol body wash65K/yr
  • olay age defying body wash26K/yr
  • anti aging body wash22K/yr
  • firming body wash17K/yr
  • best body wash for aging skin14K/yr
  • olly body wash women18K/yr
  • olay body wash age defying body wash6K/yr
  • oil of olay body wash age defying9K/yr
  • retinol body wash anti-aging7K/yr

Reviews and returns

What reviews say buyers love and hate about Retinol Body Wash

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Smell27%−0.09

Strong smell

Overpowering Scent

Awful smell

Allergies5%−0.03

Skin rash

Skin irritations

Allergic reaction

Motor Power4%−0.03

Defective pump

No pump

the pump didnt work

Moist/Dry4%+0.47

Not moisturizing

Does NOT moisturize my skin

Its not hydrating at all

Value For Money3%+0.34

A little expensive

Very expensive

Not Worth the Price

Love

Smell31%−0.09

Clean fresh scent

lightly scented

Nice clean smell

Soft Feel12%

Nice and creamy

Makes my skin SO soft

Leaves skin soft

Moist/Dry7%+0.47

Moisturizing and cleansing

Very Moisturizing

Great moisturizer

Quality-Overall6%+0.47

Great product for everyone

Bottle is good quality

Excellent product

Suitability Combination Skin5%+0.67

Good for your skin

Great for my skin

Good for sensitive skin so far

Return

0.3% Return rate 12% Fixable by listing

Smell32%▇█▇▆▇▇

Strong smell

Overpowering Scent

Awful smell

Motor Power18%▇▇█▇▇▇

Defective pump

No pump

the pump didnt work

Leak-Proof13%▆▆▇▇█▆

Two bottles arrived leaking

Product squirted out inside the box

leaking in the box

Advertised Vs Actual Product7%██▇██▇
Value For Money4%▃▂▄▃▅█

A little expensive

Very expensive

Not Worth the Price

FAQ

Common Retinol Body Wash questions

Answered from the same tracked data.