retinol body wash
Worth a lookShows low returns (0.3%), but brand-locked demand (top 5 brands take 98% of clicks) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Great7.9%search→purchase rate — share of searches ending in a sale
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Market size
Good$321K$321K/yr · 342K searches
Price range
Good$7.62–$22.72cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$11.92avg listing price — sweet spot $15–$100
Growth
Okay+9.9%90-day search growth — must beat 0% to launch
Review moat
Bad4,394.46avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Brand share
Bad98%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, retinol body wash is a $321K/yr Amazon United States market (342K searches/yr). The top 5 brands hold 98% of demand. Verdict: Worth a look — 50/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
retinol body wash market data
- Units sold / yr
- 25K–30K
- avg 500–750/product
- Revenue / yr
- $298K–$358K
- units × avg price
- Conversion rate
- 7.9%
- Avg BSR
- #283
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 83%
- Out of stock
- 1.7%
- Avg brand age
- 56 months
- Avg seller age
- 121 days
Competition & brand share
The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.Brands
7 falling
Sellers
127
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
44%
Top 20: 88%
Open market
1%
- OLLY59%
- Olay29%
- Dove7%
- Naturium2%
- Medix 5.51%
- medicube1%
- Open — no brand owns it (1 brand, 1%)
Demand
Weekly Amazon search volume, last 41 weeks — +9.9% search growth over the last 90 days.Top retinol body wash search terms
- olly body wash111K/yr
- retinol body wash65K/yr
- olay age defying body wash26K/yr
- anti aging body wash22K/yr
- firming body wash17K/yr
- best body wash for aging skin14K/yr
- olly body wash women18K/yr
- olay body wash age defying body wash6K/yr
- oil of olay body wash age defying9K/yr
- retinol body wash anti-aging7K/yr
Top retinol body wash products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
OLLY Renew Body Wash with Vitamin D Retinol & Botanicals Nourishing Cleanser for Skin Barrier Repair Deep Hydration Jasmine Bergamot Scent 17oz
OLLY$8.884.6★431 rev
OLLY Calm Body Wash with Hyaluronic Acid Adaptogens & Vitamin B3 Nourishing Cleanser for Skin Barrier Repair Deep Hydration Eucalyptus Amber Scent 17oz
OLLY$8.404.5★502 rev
OLLY Revive Body Wash with Magnesium Electrolytes & Vitamin B12 Nourishing Cleanser for Skin Barrier Repair Deep Hydration Refreshing Nerolidew Scent 17 oz
OLLY$7.624.5★819 rev
OLLY Bright Body Wash with Ginseng Caffeine & Vitamin C Nourishing Cleanser for Skin Barrier Repair Deep Hydration Juicy Citrus Currant Scent 17 oz
OLLY$8.294.7★551 rev
Olay Body Wash for Women Age Defy with Vitamin E 24/7 Moisture Barrier Repair Hydrating & Cleansing for Visibly Soft Skin Vitamin B3 & Hyaluronic Blend All Skin Types 22 fl oz (Pack of 2)
Olay$15.374.8★10,860 rev
Newest
by launch date
Olay Super Serum Body Wash for Extra Dry Skin 24hr Long Lasting Rich Hydration 5+ Ingredient Complex for Bright Even Firm & Luminous Skin with Collagen Peptide Vitamin C & Shea Butter 20 fl oz
Olay$13.1211,013 rev
Olay Body Wash for Women Age Defy with Vitamin E 24/7 Moisture Barrier Repair Hydrating & Cleansing for Visibly Soft Skin Vitamin B3 & Hyaluronic Blend All Skin Types 22 fl oz (Pack of 2)
Olay$15.3710,860 rev
Olay Body Wash for Women Elasticity Boosting Collagen Peptide Serum Complex Renews Moisture Free of Parabens & Phthalates Vitamin B3 Lameller Technology For All Skin Types 28 fl oz
Olay$12.633,790 rev
Olay Body Wash for Women Age Defy with Vitamin E 24/7 Moisture Barrier Repair Hydrating & Cleansing Formula for Visibly Healthy Soft Skin Vitamin B3 & Hyaluronic Blend All Skin Types 35 fl oz
Olay$10.4210,860 rev
Olay Body Wash for Women Ultra Moisture 24/7 Moisture Barrier Repair Hydrating Formula for Visibly Healthy Soft Skin Vitamin B3 & Hyaluronic Blend For All Skin Types Shea Butter Scent 35 fl oz
Olay$10.538,735 rev
Trending
90-day click momentumOlay Super Serum Body Wash for Extra Dry Skin 24hr Long Lasting Rich Hydration 5+ Ingredient Complex for Bright Even Firm & Luminous Skin with Collagen Peptide Vitamin C & Shea Butter 20 fl oz
Olay$13.124.6★
Olay Body Wash for Women Ultra Moisture 24/7 Moisture Barrier Repair Hydrating Formula for Visibly Healthy Soft Skin Vitamin B3 & Hyaluronic Blend For All Skin Types Shea Butter Scent 35 fl oz
Olay$10.534.8★
Olay Body Wash for Women Age Defy with Vitamin E 24/7 Moisture Barrier Repair Hydrating & Cleansing for Visibly Soft Skin Vitamin B3 & Hyaluronic Blend All Skin Types 22 fl oz (Pack of 2)
Olay$15.374.8★
Olay Body Wash for Women Elasticity Boosting Collagen Peptide Serum Complex Renews Moisture Free of Parabens & Phthalates Vitamin B3 Lameller Technology For All Skin Types 28 fl oz
Olay$12.634.8★
Olay Cleansing & Renewing Nighttime Body Wash 17.9 fl oz
Olay$22.664.6★
What buyers say about retinol body wash
What buyers praise and complain about, mined from review topics.What buyers love
“Clean fresh scent”
“Nice and creamy”
“Moisturizing and cleansing”
“Great product for everyone”
“Good for your skin”
“Creamy lather and nice scent make it enjoyable to use”
“doesn't dry out my skin”
“Great Deal”
“clean feeling”
“As advertised”
What buyers complain about
“Strong smell”
“Skin rash”
“Defective pump”
“Not moisturizing”
“A little expensive”
“Didn't work”
“Ruined my skin”
“Little lather”
“Two bottles arrived leaking”
“Not for dry skin”
Top return reasons
Common questions
- Is retinol body wash profitable to sell on Amazon United States?
- The niche generates $321K/yr across 35 tracked products. 15 of 16 products launched in the last 360 days are still selling. 90-day search growth is +9.9%. Flapen's verdict: Worth a look (50/100).
- How competitive is the retinol body wash niche?
- 7 brands and 127 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 98% of demand.
- What do buyers complain about in retinol body wash?
- Top complaints mined from reviews: Smell, Allergies, Motor Power. The return rate is 0.3%.
- What does it cost to enter the retinol body wash niche?
- Listings span $7.62–$22.72; the average listing price is $11.92 (sweet spot $15–$100). The average incumbent carries 4,394 reviews — the moat a new listing must climb.