Retinol Body Wash
MaybeReturns run at only 0.3% of orders. But the top 5 brands take 98% of clicks, so Retinol Body Wash is a Maybe.
- Flapen Score
- 50 / 100Top 38% of 10,978 Beauty & Personal Care niches · +2 vs the category median of 4850
- Market size
- $321K/yr342K searches / yr
- 90-day growth
- +9.9%search demand this quarter
- Competition
- 44%top-5 click share · 7 brands · 127 sellers
Flapen Score
Retinol Body Wash against its category
The dotted line is the Beauty & Personal Care average. Past it, Retinol Body Wash is stronger. Inside it, weaker.
Market
The Retinol Body Wash market on Amazon at a glance
Shoppers on Amazon United States searched for Retinol Body Wash 342K times last year and spent an estimated $321K. The top 5 brands take 98% of clicks. Flapen scores it 50 out of 100, a Maybe.
01 · Demand
7.9% of searches ended in a purchase last week.
Shoppers searched for this 342K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 7.9% of those searches ended in a purchase. Searches in the last 90 days moved +9.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $321K a year.
- Searches, last 12 months
- 342K
- Growth, 90 days vs prior 90
- +9.9%
- Conversion, latest week
- 7.9%
- Market size, estimated
- $321Ka year
- Top search term
- olly body wash111K searches a year
02 · Price
A sale here is worth $11.92.
Listings sell for $11.92 on average, from $7.62 to $22.72. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 500 to 750 of them. At $11.92 that is $6K to $9K a year per listing.
- Average price
- $11.92under the $15 to $100 sweet spot
- Price range
- $7.62–$22.72
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 25K–30K
- Units per listing a year
- 500–750
- Revenue per listing a year
- $6K–$9K
- Returns
- 0.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.7% of listings are out of stock. The average listing ranks #283 within Cleansers. It carries 4,394 reviews at 4.62 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 83%
- Prime listings
- 100%
- Out of stock, average day
- 1.7%
- Average rank
- #283in Cleansers
- Average rating
- 4.62 starsAmazon United States average 4.42 stars
- Average reviews
- 4,394per listing
- Listings tracked
- 35
04 · Newcomers
Amazon counts 15 of last year's 16 launches as successful.
16 products launched here in the last 12 months. Amazon counts 15 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 56 months on average, so the names here are settling in.
- Launched, last 12 months
- 16
- Successful launches
- 15Amazon's first-year sales bar
- Average brand age
- 56 months
Products
Top Retinol Body Wash products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
OLLY Renew Body Wash with Vitamin D Retinol & Botanicals Nourishing Cleanser for Skin Barrier Repair Deep Hydration Jasmine Bergamot Scent 17oz
- Price
- $8.88
- Rating
- 4.6/5
- Reviews
- 431
- Age
- 1y ago

OLLY Calm Body Wash with Hyaluronic Acid Adaptogens & Vitamin B3 Nourishing Cleanser for Skin Barrier Repair Deep Hydration Eucalyptus Amber Scent 17oz
- Price
- $8.40
- Rating
- 4.5/5
- Reviews
- 502
- Age
- 1y ago

OLLY Revive Body Wash with Magnesium Electrolytes & Vitamin B12 Nourishing Cleanser for Skin Barrier Repair Deep Hydration Refreshing Nerolidew Scent 17 oz
- Price
- $7.62
- Rating
- 4.5/5
- Reviews
- 819
- Age
- 1y ago

OLLY Bright Body Wash with Ginseng Caffeine & Vitamin C Nourishing Cleanser for Skin Barrier Repair Deep Hydration Juicy Citrus Currant Scent 17 oz
- Price
- $8.29
- Rating
- 4.7/5
- Reviews
- 551
- Age
- 1y ago

Olay Body Wash for Women Age Defy with Vitamin E 24/7 Moisture Barrier Repair Hydrating & Cleansing for Visibly Soft Skin Vitamin B3 & Hyaluronic Blend All Skin Types 22 fl oz (Pack of 2)
- Price
- $15.37
- Rating
- 4.8/5
- Reviews
- 10,860
- Age
- 5mo ago
Trending
90-day click momentum
Olay Super Serum Body Wash for Extra Dry Skin 24hr Long Lasting Rich Hydration 5+ Ingredient Complex for Bright Even Firm & Luminous Skin with Collagen Peptide Vitamin C & Shea Butter 20 fl oz
- Price
- $13.12
- Rating
- 4.6/5
- Reviews
- 11,013
- Age
- 3mo ago

Olay Body Wash for Women Ultra Moisture 24/7 Moisture Barrier Repair Hydrating Formula for Visibly Healthy Soft Skin Vitamin B3 & Hyaluronic Blend For All Skin Types Shea Butter Scent 35 fl oz
- Price
- $10.53
- Rating
- 4.8/5
- Reviews
- 8,735
- Age
- 5mo ago

Olay Body Wash for Women Age Defy with Vitamin E 24/7 Moisture Barrier Repair Hydrating & Cleansing for Visibly Soft Skin Vitamin B3 & Hyaluronic Blend All Skin Types 22 fl oz (Pack of 2)
- Price
- $15.37
- Rating
- 4.8/5
- Reviews
- 10,860
- Age
- 5mo ago

Olay Body Wash for Women Elasticity Boosting Collagen Peptide Serum Complex Renews Moisture Free of Parabens & Phthalates Vitamin B3 Lameller Technology For All Skin Types 28 fl oz
- Price
- $12.63
- Rating
- 4.8/5
- Reviews
- 3,790
- Age
- 5mo ago

Olay Cleansing & Renewing Nighttime Body Wash 17.9 fl oz
- Price
- $22.66
- Rating
- 4.6/5
- Reviews
- 961
- Age
- 5y ago
Newest
by launch date
Olay Super Serum Body Wash for Extra Dry Skin 24hr Long Lasting Rich Hydration 5+ Ingredient Complex for Bright Even Firm & Luminous Skin with Collagen Peptide Vitamin C & Shea Butter 20 fl oz
- Price
- $13.12
- Rating
- 4.6/5
- Reviews
- 11,013
- Age
- 3mo ago

Olay Body Wash for Women Age Defy with Vitamin E 24/7 Moisture Barrier Repair Hydrating & Cleansing for Visibly Soft Skin Vitamin B3 & Hyaluronic Blend All Skin Types 22 fl oz (Pack of 2)
- Price
- $15.37
- Rating
- 4.8/5
- Reviews
- 10,860
- Age
- 5mo ago

Olay Body Wash for Women Elasticity Boosting Collagen Peptide Serum Complex Renews Moisture Free of Parabens & Phthalates Vitamin B3 Lameller Technology For All Skin Types 28 fl oz
- Price
- $12.63
- Rating
- 4.8/5
- Reviews
- 3,790
- Age
- 5mo ago

Olay Body Wash for Women Age Defy with Vitamin E 24/7 Moisture Barrier Repair Hydrating & Cleansing Formula for Visibly Healthy Soft Skin Vitamin B3 & Hyaluronic Blend All Skin Types 35 fl oz
- Price
- $10.42
- Rating
- 4.8/5
- Reviews
- 10,860
- Age
- 5mo ago

Olay Body Wash for Women Ultra Moisture 24/7 Moisture Barrier Repair Hydrating Formula for Visibly Healthy Soft Skin Vitamin B3 & Hyaluronic Blend For All Skin Types Shea Butter Scent 35 fl oz
- Price
- $10.53
- Rating
- 4.8/5
- Reviews
- 8,735
- Age
- 5mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.
Brands
7 falling
Sellers
127
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
44%
Top 20: 88%
Open market
1%
- OLLY59%
- Olay29%
- Dove7%
- Naturium2%
- Medix 5.51%
- medicube1%
- Open — no brand owns it (1 brand, 1%)
Demand
Retinol Body Wash search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jun, Jul · busiest ÷ quietest = 3.2× · 10 of 12 months tracked
Search terms
Top Retinol Body Wash search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- olly body wash111K/yr
- retinol body wash65K/yr
- olay age defying body wash26K/yr
- anti aging body wash22K/yr
- firming body wash17K/yr
- best body wash for aging skin14K/yr
- olly body wash women18K/yr
- olay body wash age defying body wash6K/yr
- oil of olay body wash age defying9K/yr
- retinol body wash anti-aging7K/yr
Reviews and returns
What reviews say buyers love and hate about Retinol Body Wash
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Strong smell
Overpowering Scent
Awful smell
Skin rash
Skin irritations
Allergic reaction
Defective pump
No pump
the pump didnt work
Not moisturizing
Does NOT moisturize my skin
Its not hydrating at all
A little expensive
Very expensive
Not Worth the Price
Love
Clean fresh scent
lightly scented
Nice clean smell
Nice and creamy
Makes my skin SO soft
Leaves skin soft
Moisturizing and cleansing
Very Moisturizing
Great moisturizer
Great product for everyone
Bottle is good quality
Excellent product
Good for your skin
Great for my skin
Good for sensitive skin so far
Return
0.3% Return rate 12% Fixable by listing
Strong smell
Overpowering Scent
Awful smell
Defective pump
No pump
the pump didnt work
Two bottles arrived leaking
Product squirted out inside the box
leaking in the box
A little expensive
Very expensive
Not Worth the Price
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Retinol Body Wash questions
Answered from the same tracked data.









