Retinol Body Lotion
PassRetinol Body Lotion scores 69 out of 100, a Pass. Shoppers spend an estimated $4.2M a year here, search demand grew +75.4% this quarter, and an estimated 0.8% of orders come back.
- Flapen Score
- 69 / 100Top 1% of 10,978 Beauty & Personal Care niches · +21 vs the category median of 4869
- Market size
- $4.2M/yr2.1M searches / yr
- 90-day growth
- +75.4%search demand this quarter
- Competition
- 66%top-5 click share · 11 brands · 81 sellers
Flapen Score
Retinol Body Lotion against its category
The dotted line is the Beauty & Personal Care average. Past it, Retinol Body Lotion is stronger. Inside it, weaker.
Market
The Retinol Body Lotion market on Amazon at a glance
Shoppers on Amazon United States searched for Retinol Body Lotion 2.1M times last year and spent an estimated $4.2M. The top 5 brands take 81% of clicks. Demand peaks in May–Jun. Flapen scores it 69 out of 100, a Pass.
01 · Demand
An estimated 8.7% of those searches ended in a purchase.
Shoppers searched for this 2.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.7% of those searches ended in a purchase. Searches in the last 90 days moved +75.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $4.2M a year.
- Searches, last 12 months
- 2.1M
- Growth, 90 days vs prior 90
- +75.4%
- Conversion, latest week
- 8.7%
- Market size, estimated
- $4.2Ma year
- Peak month
- June2.7× the quietest month
- Top search term
- retinol body lotion954K searches a year
02 · Price
A sale here is worth $22.54.
Listings sell for $22.54 on average, from $8.96 to $59.18. Amazon reports units sold in ranges. This niche sold 200K to 250K a year. The average listing sells 10,000 to 12,500 of them. At $22.54 that is $225K to $282K a year per listing.
- Average price
- $22.54inside the $15 to $100 sweet spot
- Price range
- $8.96–$59.18
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 200K–250K
- Units per listing a year
- 10,000–12,500
- Revenue per listing a year
- $225K–$282K
- Returns
- 0.8%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.4% of listings are out of stock. The average listing ranks #81 within Lotions. It carries 8,864 reviews at 4.41 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 93%
- Prime listings
- 100%
- Out of stock, average day
- 3.4%
- Average rank
- #81in Lotions
- Average rating
- 4.41 starsAmazon United States average 4.42 stars
- Average reviews
- 8,864per listing
- Listings tracked
- 15
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 60 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 60 months
Products
Top Retinol Body Lotion products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 15, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Gold Bond Age Renew Retinol Overnight Body & Face Lotion 13 Oz Anti-Aging Moisturizer for Visibly Plumper Smoother Skin 24-HR Hydration Non-Irritating Non-Greasy Dermatologist-Tested Unscented
- Price
- $16.23
- Rating
- 4.5/5
- Reviews
- 12,687
- Age
- 3y ago

Medix 5.5 Retinol Body Lotion Firming Moisturizer | Crepey Skincare Treatment | Retinol Body Cream | Anti Aging Firming Cream For Women Targets Look Of Crepe Skin Wrinkles & Sagging Skin 15 Fl Oz
- Price
- $18.43
- Rating
- 4.3/5
- Reviews
- 18,586
- Age
- 9y ago

Advanced Clinicals Retinol Body Lotion & Face Moisturizer | Visible Anti Aging Skin Care Retinol Body Cream For Women & Men Targets Look Of Fine Lines Wrinkles & Crepe Looking Dry Skin 16 Ounce
- Price
- $16.87
- Rating
- 4.4/5
- Reviews
- 16,749
- Age
- 13y ago

Olay Body Lotion for Women Smoothing with Retinol Serum Visibly Smoother Skin 24hr Moisture & Hydration Fast Absorbing Formula Vitamin B3 Complex For All Skin Types 17 fl oz
- Price
- $10.64
- Rating
- 4.6/5
- Reviews
- 14,139
- Age
- 2y ago

Naturium Skin-Renewing Retinol Body Lotion Advanced Firming Anti-Aging Skin Care with Encapsulated Retinol & Shea Butter 8 oz
- Price
- $25.21
- Rating
- 4.5/5
- Reviews
- 1,085
- Age
- 3y ago
Trending
estimated 90-day click momentum
Saltair Retinol Revive Night Lotion Dual-Action Retinol Body Lotion for Smoother Firmer Looking Skin Hydrating Moisturizer with Kelp Allantoin & Glycerin 10 oz Pump Bottle
- Price
- $22.43
- Rating
- 4.6/5
- Reviews
- 282
- Age
- 8mo ago

Paulas Choice Retinol Skin-Smoothing Body Lotion Treatment Body Cream with Shea Butter Vitamin C & E Lotion All Skin Types Anti-Aging Body Moisturizer Reduce Dryness Fragrance-Free 4oz
- Price
- $28.65
- Rating
- 4.3/5
- Reviews
- 2,516
- Age
- 13y ago

Rosen Apothecary Anti-Aging Retinol Body Lotion for Crepey Skin Caffeine Firms & Tightens Aging Skin Boosts Collagen Restores Youthful Glow 480ml
- Price
- $18.99
- Rating
- 4.3/5
- Reviews
- 441
- Age
- 2y ago

Ncessaire The Body Retinol - Firming Repair Serum + Retinol Body Lotion For Women & Men. Wrinkle + Line Prevention. 0.1% Pure + 10% AHA Crepey Skin Treatment. 5.1 oz
- Price
- $59.18
- Rating
- 4.2/5
- Reviews
- 427
- Age
- 2y ago

Naturium Skin-Renewing Retinol Body Lotion Advanced Firming Anti-Aging Skin Care with Encapsulated Retinol & Shea Butter 8 oz
- Price
- $25.21
- Rating
- 4.5/5
- Reviews
- 1,085
- Age
- 3y ago
Newest
by launch date
Saltair Retinol Revive Night Lotion Dual-Action Retinol Body Lotion for Smoother Firmer Looking Skin Hydrating Moisturizer with Kelp Allantoin & Glycerin 10 oz Pump Bottle
- Price
- $22.43
- Rating
- 4.6/5
- Reviews
- 282
- Age
- 8mo ago

Gold Bond Age Renew Day & Night Duo Lotion Set for Body & Face Crepe Corrector & Retinol Overnight Lotion Visibly Firms Skin & Visibly Smooths Skin 8.6 oz
- Price
- $12.28
- Rating
- 4.4/5
- Reviews
- 1,793
- Age
- 1y ago

Dove Cream Serum Pro-Retinol + Firming for Elasticity and Firmness with Collagen Peptides Niacinamide and Antioxidants Lotion 8 oz
- Price
- $8.96
- Rating
- 4.5/5
- Reviews
- 1,339
- Age
- 1y ago

Olay Body Lotion for Women Smoothing with Retinol Serum Visibly Smoother Skin 24hr Moisture & Hydration Fast Absorbing Formula Vitamin B3 Complex For All Skin Types 17 fl oz
- Price
- $10.64
- Rating
- 4.6/5
- Reviews
- 14,139
- Age
- 2y ago

Naturium Skin-Renewing Retinol Body Lotion Jumbo Advanced Firming Anti-Aging Skin Care with Encapsulated Retinol & Shea Butter 14 oz
- Price
- $38.63
- Rating
- 4.5/5
- Reviews
- 1,085
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 66% of clicks. Leaders hold, but buyers still shop past them.
Brands
11 rising
Sellers
81
Est. top-5 brand share
81%
Top 20: 100%
Est. top-5 click share
66%
Top 20: 100%
Open market
14%
- Gold Bond48%
- Medix 5.510%
- Naturium8%
- Advanced Clinicals8%
- Olay7%
- Saltair5%
- Open — no brand owns it (5 brands, 14%)
Demand
Retinol Body Lotion search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May, Jun · busiest ÷ quietest = 2.7×
Search terms
Top Retinol Body Lotion search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- retinol body lotion954K/yr
- gold bond retinol overnight body lotion199K/yr
- naturium retinol body lotion87K/yr
- retinol body cream85K/yr
- body retinol74K/yr
- goldbond retinol body lotion53K/yr
- medix 5.5 retinol body lotion firming moisturizer82K/yr
- gold bond age renew82K/yr
- versed retinol body lotion62K/yr
- retinol lotion61K/yr
Reviews and returns
What reviews say buyers love and hate about Retinol Body Lotion
We read the reviews and the return reasons for every product selling here.
“Overpowering Scent”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Retinol Body Lotion questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









