Retinol Body Lotion
Retinol Body Lotion clears our launch bar: a $4.2M/yr market growing +75.4% this quarter with returns at 0.8%.
Flapen Score
Top 1% of 10,978 Beauty & Personal Care niches · +21 vs the category median of 48
Is Retinol Body Lotion profitable on Amazon?
According to Flapen's Amazon United States niche tracking, Retinol Body Lotion is a $4.2M/yr Amazon United States market (2.1M searches/yr). The top 5 brands hold 81% of demand. Demand peaks in May–Jun. Verdict: Launch it — 69/100.
Retinol Body Lotion: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Yes. Search demand moved +75.4% over the last 90 days and 8.7% of searches end in a purchase.
$4.2M
revenue / yr
Who owns the niche?
The top 5 brands hold 81% of demand, so 19% of the market is open.
19%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.
0/100
page quality · 15 products
Top Retinol Body Lotion products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Gold Bond Age Renew Retinol Overnight Body & Face Lotion 13 Oz Anti-Aging Moisturizer for Visibly Plumper Smoother Skin 24-HR Hydration Non-Irritating Non-Greasy Dermatologist-Tested Unscented
- Price
- $16.23
- Rating
- 4.5/5
- Reviews
- 12,687
- Age
- 3y ago
Medix 5.5 Retinol Body Lotion Firming Moisturizer | Crepey Skincare Treatment | Retinol Body Cream | Anti Aging Firming Cream For Women Targets Look Of Crepe Skin Wrinkles & Sagging Skin 15 Fl Oz
- Price
- $18.43
- Rating
- 4.3/5
- Reviews
- 18,586
- Age
- 9y ago
Advanced Clinicals Retinol Body Lotion & Face Moisturizer | Visible Anti Aging Skin Care Retinol Body Cream For Women & Men Targets Look Of Fine Lines Wrinkles & Crepe Looking Dry Skin 16 Ounce
- Price
- $16.87
- Rating
- 4.4/5
- Reviews
- 16,749
- Age
- 13y ago
Olay Body Lotion for Women Smoothing with Retinol Serum Visibly Smoother Skin 24hr Moisture & Hydration Fast Absorbing Formula Vitamin B3 Complex For All Skin Types 17 fl oz
- Price
- $10.64
- Rating
- 4.6/5
- Reviews
- 14,139
- Age
- 2y ago
Naturium Skin-Renewing Retinol Body Lotion Advanced Firming Anti-Aging Skin Care with Encapsulated Retinol & Shea Butter 8 oz
- Price
- $25.21
- Rating
- 4.5/5
- Reviews
- 1,085
- Age
- 3y ago
Trending
90-day click momentum
Saltair Retinol Revive Night Lotion Dual-Action Retinol Body Lotion for Smoother Firmer Looking Skin Hydrating Moisturizer with Kelp Allantoin & Glycerin 10 oz Pump Bottle
- Price
- $22.43
- Rating
- 4.6/5
- Reviews
- 282
- Age
- 8mo ago
Paulas Choice Retinol Skin-Smoothing Body Lotion Treatment Body Cream with Shea Butter Vitamin C & E Lotion All Skin Types Anti-Aging Body Moisturizer Reduce Dryness Fragrance-Free 4oz
- Price
- $28.65
- Rating
- 4.3/5
- Reviews
- 2,516
- Age
- 13y ago
Rosen Apothecary Anti-Aging Retinol Body Lotion for Crepey Skin Caffeine Firms & Tightens Aging Skin Boosts Collagen Restores Youthful Glow 480ml
- Price
- $18.99
- Rating
- 4.3/5
- Reviews
- 441
- Age
- 2y ago
Ncessaire The Body Retinol - Firming Repair Serum + Retinol Body Lotion For Women & Men. Wrinkle + Line Prevention. 0.1% Pure + 10% AHA Crepey Skin Treatment. 5.1 oz
- Price
- $59.18
- Rating
- 4.2/5
- Reviews
- 427
- Age
- 2y ago
Naturium Skin-Renewing Retinol Body Lotion Advanced Firming Anti-Aging Skin Care with Encapsulated Retinol & Shea Butter 8 oz
- Price
- $25.21
- Rating
- 4.5/5
- Reviews
- 1,085
- Age
- 3y ago
Newest
by launch dateSaltair Retinol Revive Night Lotion Dual-Action Retinol Body Lotion for Smoother Firmer Looking Skin Hydrating Moisturizer with Kelp Allantoin & Glycerin 10 oz Pump Bottle
- Price
- $22.43
- Rating
- 4.6/5
- Reviews
- 282
- Age
- 8mo ago
Gold Bond Age Renew Day & Night Duo Lotion Set for Body & Face Crepe Corrector & Retinol Overnight Lotion Visibly Firms Skin & Visibly Smooths Skin 8.6 oz
- Price
- $12.28
- Rating
- 4.4/5
- Reviews
- 1,793
- Age
- 1y ago
Dove Cream Serum Pro-Retinol + Firming for Elasticity and Firmness with Collagen Peptides Niacinamide and Antioxidants Lotion 8 oz
- Price
- $8.96
- Rating
- 4.5/5
- Reviews
- 1,339
- Age
- 1y ago
Olay Body Lotion for Women Smoothing with Retinol Serum Visibly Smoother Skin 24hr Moisture & Hydration Fast Absorbing Formula Vitamin B3 Complex For All Skin Types 17 fl oz
- Price
- $10.64
- Rating
- 4.6/5
- Reviews
- 14,139
- Age
- 2y ago
Naturium Skin-Renewing Retinol Body Lotion Jumbo Advanced Firming Anti-Aging Skin Care with Encapsulated Retinol & Shea Butter 14 oz
- Price
- $38.63
- Rating
- 4.5/5
- Reviews
- 1,085
- Age
- 2y ago
Competition: brands, sellers & click share
The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.
Brands
11 rising
Sellers
81
Top-5 brand share
81%
Top 20: 100%
Top-5 click share
66%
Top 20: 100%
Open market
14%
- Gold Bond48%
- Medix 5.510%
- Naturium8%
- Advanced Clinicals8%
- Olay7%
- Saltair5%
- Open — no brand owns it (5 brands, 14%)
Retinol Body Lotion demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: May, Jun · busiest ÷ quietest = 2.7×
Top Retinol Body Lotion search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- retinol body lotion954K/yr
- gold bond retinol overnight body lotion199K/yr
- naturium retinol body lotion87K/yr
- retinol body cream85K/yr
- body retinol74K/yr
- goldbond retinol body lotion53K/yr
- medix 5.5 retinol body lotion firming moisturizer82K/yr
- gold bond age renew82K/yr
- versed retinol body lotion62K/yr
- retinol lotion61K/yr
What reviews say buyers love and hate about Retinol Body Lotion
What buyers mention most, as a share of all reviews.
What buyers love
73% of reviews“Goes on smooth”
“Super hydrating”
“Fragrance free”
“quality body lotion”
“Great for my skin”
What buyers complain about
56% of reviews“Overpowering Scent”
“Too expensive”
“Extremely Irritating”
“Bad pump”
“The pump didn't work”
Retinol Body Lotion return rate & reasons
Why buyers send it back, as a share of all return requests.
0.8%
Return rate
5%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Retinol Body Lotion questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
