Retinol and Hyaluronic Acid Serum

Shoppers searched for this 87K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.6% of those searches ended in a purchase. Searches in the last 90 days moved -1.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $79K a year.

Searches, last 12 months

87K

Growth, 90 days vs prior 90

-1.2%

Conversion, latest week

4.6%

Market size, estimated

$79Ka year

Peak month

July1.6× the quietest month

Top search term

vitamin c niacinamide serum14K searches a year

Listings sell for $19.58 on average, from $5.86 to $101.96. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $19.58 that is $2K to $5K a year per listing.

Average price

$19.58inside the $15 to $100 sweet spot

Price range

$5.86–$101.96

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

5K–6K

Units per listing a year

100–250

Revenue per listing a year

$2K–$5K

Returns

0.5%of orders · Amazon United States median 2.1%

97% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #799 within Serums. It carries 19,605 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings

97%

Prime listings

97%

Out of stock, average day

0.0%

Average rank

#799in Serums

Average rating

4.42 starsAmazon United States average 4.42 stars

Average reviews

19,605per listing

Listings tracked

34

4 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months

4

Successful launches

3Amazon's first-year sales bar

Average brand age

51 months