Is retinol and hyaluronic acid serum profitable to sell on Amazon United States?

The niche generates $79K/yr across 34 tracked products. 3 of 4 products launched in the last 360 days are still selling. 90-day search growth is -1.2%. Flapen's verdict: Worth a look (53/100).

How competitive is the retinol and hyaluronic acid serum niche?

22 brands and 57 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 69% of demand.

What do buyers complain about in retinol and hyaluronic acid serum?

Top complaints mined from reviews: Functionality-Overall, Allergies, Symptom Reduction. The return rate is 0.5%.

When does demand for retinol and hyaluronic acid serum peak?

Demand peaks in Jul; the busiest month runs 1.6× the quietest.

What does it cost to enter the retinol and hyaluronic acid serum niche?

Listings span $5.86–$101.96; the average listing price is $19.58 (sweet spot $15–$100). The average incumbent carries 19,605 reviews — the moat a new listing must climb.

retinol and hyaluronic acid serum

Worth a look

Shows low returns (0.5%), but a deep review moat (19,605 avg reviews) keeps it on the watch list.

Returns

Incredible0.5%

return rate — above 5% kills the launch gate

Avg price

Great$19.58

avg listing price — sweet spot $15–$100

Price range

Great$5.86–$101.96

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good43%

top-5 click share — leaders hold, buyers still browse

Brand share

Good69%

top-5 brand share — brands hold most of the demand

Conversion

Good4.6%

search→purchase rate — share of searches ending in a sale

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Growth

Bad-1.2%

90-day search growth — must beat 0% to launch

Market size

Bad$79K

$79K/yr · 87K searches

Review moat

Bad19,605.21

avg incumbent reviews — the moat a new listing must climb

According to Flapen's Amazon United States niche tracking, retinol and hyaluronic acid serum is a $79K/yr Amazon United States market (87K searches/yr). The top 5 brands hold 69% of demand. Demand peaks in Jul. Verdict: Worth a look — 53/100.

Data updated Jul 16, 2026 · scored weekly · How we score niches

retinol and hyaluronic acid serum market data

Units sold / yr: 5K–6K; avg 100–250/product
Revenue / yr: $98K–$117K; units × avg price
Conversion rate: 4.6%
Avg BSR: #799
Page quality: 0%
Prime: 97%
Sponsored: 97%
Out of stock: 0.0%
Avg brand age: 51 months
Avg seller age: 118 days

Competition & brand share

The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.

Brands

22 rising

Sellers

Top-5 brand share

69%

Top 20: 98%

Top-5 click share

43%

Top 20: 84%

Open market

27%

Eva Naturals29%
SKIN & LAB SKIN SCIENCE SOLUTION15%
The Ordinary13%
TruSkin7%
EQQUALBERRY5%
ROLANYIN3%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -1.2% search growth over the last 90 days.

Peak months: Jul · busiest ÷ quietest = 1.6×

Open Trend

Top retinol and hyaluronic acid serum search terms

vitamin c niacinamide serum14K/yr +15.2%3.4% conv.
vitamin c and niacinamide serum9K/yr +20.0%3.3% conv.
niacinamide and vitamin c serum8K/yr +24.0%1.4% conv.
eva naturals vitamin c serum9K/yr -12.0%13.3% conv.
niacinamide vitamin c6K/yr +3.1%3.1% conv.
skinlab8K/yr -38.1%0.6% conv.
skin lab7K/yr -16.6%1.5% conv.
skin and lab6K/yr -4.4%2.4% conv.
eva vitamin c serum3K/yr +43.7%12.9% conv.
vitamin c and niacinamide face serum3K/yr -3.2%3.0% conv.

All search terms

Top retinol and hyaluronic acid serum products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Eva Naturals Vitamin C Serum for Face Anti Aging Dark Spot Remover & Corrector with Retinol Hyaluronic Acid Niacinamide & Salicylic Acid Brightening 1 fl oz

Eva Naturals$15.394.3★61,726 rev

TruSkin Vitamin C Super Serum for Face - Five Skin Benefits in One Serum with Vitamin C Retinol Niacinamide Hyaluronic Acid & Squalane - Brighten Firm & Smooth the Look of Skin - 1 fl oz

TruSkin$22.464.5★14,571 rev

The Ordinary Niacinamide 10% + Zinc 1% Smoothing Serum for Blemish-Prone Skin 1 Fl Oz

The Ordinary$5.864.7★60,215 rev

The Ordinary Multi-Antioxidant Radiance Serum Vitamin C Serum For Face Brighten & Protect Skin Boosts Glow & Shields Against Environmental Stressors 1 Fl Oz

The Ordinary$13.674.5★1,032 rev

Eva Naturals Vitamin C Serum Plus Facial Serum with Hyaluronic Acid Niacinamide Retinol and Salicylic Acid Hydrating and Smoothing Skin Formula 2 oz

Eva Naturals$25.594.3★61,726 rev

Newest

by launch date

Skinlab Premium Eyebrow Enhancer Brow Serum Helps Achieve Thicker Fuller Longer Looking Brows 3 Month Supply Dermatologist Ophthalmologist Tested Hypoallergenic Cruelty and Paraben Free

SL ORGANIC BEAUTY BY CATALINA RICO$101.960 rev

3mo ago

GOODAL$18.535,209 rev

6mo ago

medicube Deep Vitamin C Capsule Serum 1.01 fl.oz

medicube$17.73696 rev

10mo ago

BIODANCE Radiant Vita Niacinamide Serum for Even Tone Dark Spot Care with Vitamin C Hydrating for Sensitive Skin Filter Glow Serum Korean Skin Care Self Care Gifts for Women | 1.01 floz

BIODANCE$19.961,669 rev

11mo ago

The Ordinary Multi-Antioxidant Radiance Serum Vitamin C Serum For Face Brighten & Protect Skin Boosts Glow & Shields Against Environmental Stressors 1 Fl Oz

The Ordinary$13.671,032 rev

1y ago

What buyers say about retinol and hyaluronic acid serum

What buyers praise and complain about, mined from review topics.

What buyers love

Suitability Combination Skin16%

“Good for textured skin”

Quality-Overall15%

“Plus, its very affordable for the quality you get”

Soft Feel9%

“Leaves skin soft”

Value For Money7%

“Great Value”

Brightness/Shine/Glow7%

“Gives you a natural glow”

Moist/Dry6%

“Dries quickly”

Suitability Dry Skin4%

“this has helped my skin dryness too”

Symptom Reduction4%

“This reduces dark spots”

Absorbency3%

“absorbs beautifully”

Efficiency2%

“So far product is working well”

What buyers complain about

Functionality-Overall18%

“Did not work”

Allergies9%

“Skin Reaction”

Symptom Reduction7%

“No improvement”

Skin Health7%

“it burned my face”

Value For Money5%

“Too pricey”

Adhesion/Stickiness4%

“Other reviews say it is not sticky”

Moist/Dry4%

“No hydration at all”

Advertised Vs Actual Product4%

“False advertisement”

Smell3%

“Smells like fish”

Size-Overall2%

“Bottle too small”

Top return reasons

Functionality-Overall18%

Advertised Vs Actual Product12%

Value For Money10%

Adhesion/Stickiness5%

Smell5%

Skin Health5%

Leak-Proof4%

Texture/Consistency-Overall4%

Product Condition3%

Moist/Dry3%

Common questions

Is retinol and hyaluronic acid serum profitable to sell on Amazon United States?: The niche generates $79K/yr across 34 tracked products. 3 of 4 products launched in the last 360 days are still selling. 90-day search growth is -1.2%. Flapen's verdict: Worth a look (53/100).
How competitive is the retinol and hyaluronic acid serum niche?: 22 brands and 57 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 69% of demand.
What do buyers complain about in retinol and hyaluronic acid serum?: Top complaints mined from reviews: Functionality-Overall, Allergies, Symptom Reduction. The return rate is 0.5%.
When does demand for retinol and hyaluronic acid serum peak?: Demand peaks in Jul; the busiest month runs 1.6× the quietest.
What does it cost to enter the retinol and hyaluronic acid serum niche?: Listings span $5.86–$101.96; the average listing price is $19.58 (sweet spot $15–$100). The average incumbent carries 19,605 reviews — the moat a new listing must climb.