Retinol 2%

Shoppers searched for this 123K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.4% of those searches ended in a purchase. Searches in the last 90 days moved +147.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $101K a year.

Searches, last 12 months

123K

Growth, 90 days vs prior 90

+147.3%

Conversion, latest week

7.4%

Market size, estimated

$101Ka year

Peak month

May3.1× the quietest month

Top search term

ordinary retinol 2 percent20K searches a year

Listings sell for $11.05 on average, from $8.44 to $14.31. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 4,000 to 5,000 of them. At $11.05 that is $44K to $55K a year per listing.

Average price

$11.05under the $15 to $100 sweet spot

Price range

$8.44–$14.31

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

15K–20K

Units per listing a year

4,000–5,000

Revenue per listing a year

$44K–$55K

Returns

0.6%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #70 within Serums. It carries 8,182 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#70in Serums

Average rating

4.60 starsAmazon United States average 4.42 stars

Average reviews

8,182per listing

Listings tracked

4

The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

49 months