Retinol 0.2

Shoppers searched for this 222K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.8% of those searches ended in a purchase. Searches in the last 90 days moved -11.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $329K a year.

Searches, last 12 months

222K

Growth, 90 days vs prior 90

-11.9%

Conversion, latest week

11.8%

Market size, estimated

$329Ka year

Top search term

the ordinary retinol 0.2%13K searches a year

Listings sell for $12.49 on average, from $8.44 to $15.65. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 1,000 to 1,250 of them. At $12.49 that is $12K to $16K a year per listing.

Average price

$12.49under the $15 to $100 sweet spot

Price range

$8.44–$15.65

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

13K–15K

Units per listing a year

1,000–1,250

Revenue per listing a year

$12K–$16K

Returns

0.6%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.3% of listings are out of stock. The average listing ranks #103 within Serums. It carries 3,677 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

8.3%

Average rank

#103in Serums

Average rating

4.55 starsAmazon United States average 4.42 stars

Average reviews

3,677per listing

Listings tracked

4

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

50 months