retinol 0.2
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Conversion
Great11.8%search→purchase rate — share of searches ending in a sale
Avg price
Good$12.49avg listing price — sweet spot $15–$100
Market size
Good$329K$329K/yr · 222K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay3,677avg incumbent reviews — the moat a new listing must climb
Growth
Bad-11.9%90-day search growth — must beat 0% to launch
Price range
Bad$8.44–$15.65cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, retinol 0.2 is a $329K/yr Amazon United States market (222K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 38/100.
Data updated Jul 16, 2026 · scored weekly · How we score niches
retinol 0.2 market data
- Units sold / yr
- 13K–15K
- avg 1,000–1,250/product
- Revenue / yr
- $156K–$187K
- units × avg price
- Conversion rate
- 11.8%
- Avg BSR
- #103
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 8.3%
- Avg brand age
- 50 months
- Avg seller age
- 126 days
Competition & brand share
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.Brands
2 rising
Sellers
13
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- The Ordinary64%
- SKIN100436%
Demand
Weekly Amazon search volume, last 45 weeks — -11.9% search growth over the last 90 days.Top retinol 0.2 search terms
- the ordinary retinol 0.2%13K/yr
- the ordinary retinol 0.2% in squalane21K/yr
- retinol 0.234K/yr
- ordinary retinol serum 0.27K/yr
- skin1004 retinol34K/yr
- skin 1004 retinol15K/yr
- centella retinol6K/yr
- the ordinary retinol 0.22K/yr
- lab in nature retinol9K/yr
- retinol centella4K/yr
Top retinol 0.2 products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 4 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
The Ordinary Retinol 0.2% in Squalane Gentle Retinol Serum for the Face That Is Anti-Aging and Skin Smoothing 1 Fl Oz
The Ordinary$8.444.6★4,874 rev
SKIN1004 Retinol 0.2% Boosting Shot Ampoule Face Serum for Skin Elasticity Facial Spicule Serum with Retinol & Retinal Centella Ampoule for Fine Lines & Firmness Korean Skin Care 1.01fl.oz / 30ml
SKIN1004$15.654.4★868 rev
The Ordinary Retinal 0.2% Emulsion High-Strength Retinoid Serum for Advanced Anti-Aging Support 0.5 Fl Oz
The Ordinary$14.314.6★2,947 rev
The Ordinary Granactive Retinoid 2% Emulsion Advanced Retinoid Alternative for Anti-Aging and Skin Texture Improvement 1 Fl Oz
The Ordinary$11.584.6★6,019 rev
Newest
by launch dateSKIN1004 Retinol 0.2% Boosting Shot Ampoule Face Serum for Skin Elasticity Facial Spicule Serum with Retinol & Retinal Centella Ampoule for Fine Lines & Firmness Korean Skin Care 1.01fl.oz / 30ml
SKIN1004$15.65868 rev
The Ordinary Retinal 0.2% Emulsion High-Strength Retinoid Serum for Advanced Anti-Aging Support 0.5 Fl Oz
The Ordinary$14.312,947 rev
The Ordinary Retinol 0.2% in Squalane Gentle Retinol Serum for the Face That Is Anti-Aging and Skin Smoothing 1 Fl Oz
The Ordinary$8.444,874 rev
The Ordinary Granactive Retinoid 2% Emulsion Advanced Retinoid Alternative for Anti-Aging and Skin Texture Improvement 1 Fl Oz
The Ordinary$11.586,019 rev
Trending
90-day click momentumThe Ordinary Granactive Retinoid 2% Emulsion Advanced Retinoid Alternative for Anti-Aging and Skin Texture Improvement 1 Fl Oz
The Ordinary$11.584.6★
SKIN1004 Retinol 0.2% Boosting Shot Ampoule Face Serum for Skin Elasticity Facial Spicule Serum with Retinol & Retinal Centella Ampoule for Fine Lines & Firmness Korean Skin Care 1.01fl.oz / 30ml
SKIN1004$15.654.4★
The Ordinary Retinal 0.2% Emulsion High-Strength Retinoid Serum for Advanced Anti-Aging Support 0.5 Fl Oz
The Ordinary$14.314.6★
The Ordinary Retinol 0.2% in Squalane Gentle Retinol Serum for the Face That Is Anti-Aging and Skin Smoothing 1 Fl Oz
The Ordinary$8.444.6★
What buyers say about retinol 0.2
What buyers praise and complain about, mined from review topics.What buyers love
“Overall this product is the best bang for your buck”
“The best for my sensitive skin”
“worth it”
“It feels gentle”
“No irritation”
“It absorbs well”
“Gentle, effective, and moisturizing”
“has improved skin texture”
“I see others having good results”
“I actually have a healthy glow to my skin now instead of the dull dry skin I used to have”
What buyers complain about
“I ended up irritating my skin quite badly”
“My skin just did not like this stuff”
“Too small”
“it did nothing for me”
“It's very yellow”
“Smells bad”
“Too oily”
“it is too weak for my skin”
“Need a moisturizer”
“its just expensive”
Top return reasons
Common questions
- Is retinol 0.2 profitable to sell on Amazon United States?
- The niche generates $329K/yr across 4 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -11.9%. Flapen's verdict: Skip it (38/100).
- How competitive is the retinol 0.2 niche?
- 2 brands and 13 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in retinol 0.2?
- Top complaints mined from reviews: Allergies, Skin Health, Size-Overall. The return rate is 0.6%.
- What does it cost to enter the retinol 0.2 niche?
- Listings span $8.44–$15.65; the average listing price is $12.49 (sweet spot $15–$100). The average incumbent carries 3,677 reviews — the moat a new listing must climb.