Retinol

Shoppers searched for this 7.9M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.9% of those searches ended in a purchase. Searches in the last 90 days moved +0.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $9.4M a year.

Searches, last 12 months

7.9M

Growth, 90 days vs prior 90

+0.4%

Conversion, latest week

6.9%

Market size, estimated

$9.4Ma year

Peak month

January1.3× the quietest month

Top search term

retinol4.0M searches a year

Listings sell for $17.19 on average, from $7.93 to $41.57. Amazon reports units sold in ranges. This niche sold 500K to 600K a year. The average listing sells 30,000 to 40,000 of them. At $17.19 that is $516K to $688K a year per listing.

Average price

$17.19inside the $15 to $100 sweet spot

Price range

$7.93–$41.57

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

500K–600K

Units per listing a year

30,000–40,000

Revenue per listing a year

$516K–$688K

Returns

0.6%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.3% of listings are out of stock. The average listing ranks #93 within Serums. It carries 24,738 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

5.3%

Average rank

#93in Serums

Average rating

4.52 starsAmazon United States average 4.42 stars

Average reviews

24,738per listing

Listings tracked

18

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

2Amazon's first-year sales bar

Average brand age

48 months