Retinoid
MaybeShoppers spend an estimated $7.4M a year here. But the top 5 brands take 100% of clicks, so Retinoid is a Maybe.
- Flapen Score
- 53 / 100Top 26% of 10,978 Beauty & Personal Care niches · +5 vs the category median of 4853
- Market size
- $7.4M/yr2.6M searches / yr
- 90-day growth
- +10.4%search demand this quarter
- Competition
- 91%top-5 click share · 3 brands · 62 sellers
Flapen Score
Retinoid against its category
The dotted line is the Beauty & Personal Care average. Past it, Retinoid is stronger. Inside it, weaker.
Market
The Retinoid market on Amazon at a glance
Shoppers on Amazon United States searched for Retinoid 2.6M times last year and spent an estimated $7.4M. All 3 brands take every click. Flapen scores it 53 out of 100, a Maybe.
01 · Demand
An estimated 16.2% of those searches ended in a purchase.
Shoppers searched for this 2.6M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 16.2% of those searches ended in a purchase. Searches in the last 90 days moved +10.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $7.4M a year.
- Searches, last 12 months
- 2.6M
- Growth, 90 days vs prior 90
- +10.4%
- Conversion, latest week
- 16.2%
- Market size, estimated
- $7.4Ma year
- Peak month
- July1.3× the quietest month
- Top search term
- differin gel694K searches a year
02 · Price
A sale here is worth $17.76.
Listings sell for $17.76 on average, from $8.53 to $41.33. Amazon reports units sold in ranges. This niche sold 400K to 500K a year. The average listing sells 30,000 to 40,000 of them. At $17.76 that is $533K to $710K a year per listing.
- Average price
- $17.76inside the $15 to $100 sweet spot
- Price range
- $8.53–$41.33
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 400K–500K
- Units per listing a year
- 30,000–40,000
- Revenue per listing a year
- $533K–$710K
- Returns
- 0.7%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #29 within Cleansers. It carries 29,604 reviews at 4.55 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #29in Cleansers
- Average rating
- 4.55 starsAmazon United States average 4.42 stars
- Average reviews
- 29,604per listing
- Listings tracked
- 8
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 64 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 64 months
Products
Top Retinoid products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 16, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Differin Acne Treatment Gel 90 Day Supply Retinoid Treatment for Face with 0.1% Adapalene Gentle Skin Care for Acne Prone Sensitive Skin 45g Pump (Packaging May Vary)
- Price
- $22.62
- Rating
- 4.6/5
- Reviews
- 10,439
- Age
- 6y ago

Differin Acne Treatment Gel 30 Day Supply Retinoid Treatment for Face with 0.1% Adapalene Gentle Skin Care for Acne Prone Sensitive Skin 15g Pump (Packaging May Vary)
- Price
- $13.43
- Rating
- 4.4/5
- Reviews
- 8,414
- Age
- 6y ago

Differin Acne Treatment Gel 30 Day Supply Retinoid Treatment for Face with 0.1% Adapalene Gentle Skin Care for Acne Prone Sensitive Skin 15g Tube (Packaging May Vary)
- Price
- $11.73
- Rating
- 4.5/5
- Reviews
- 71,429
- Age
- 9y ago

Differin Acne Treatment Gel 60 Day Supply Retinoid Treatment for Face with 0.1% Adapalene Gentle Skin Care for Acne Prone Sensitive Skin 15g Tube (Pack of 2) (Packaging May Vary)
- Price
- $19.14
- Rating
- 4.5/5
- Reviews
- 71,429
- Age
- 9y ago

Differin Acne Treatment Gel 180 Day Supply Retinoid Treatment for Face with 0.1% Adapalene Gentle Skin Care for Acne Prone Sensitive Skin 45g Tube Pack of 2 (Packaging May Vary)
- Price
- $41.33
- Rating
- 4.5/5
- Reviews
- 71,429
- Age
- 7y ago
Trending
estimated 90-day click momentum
Differin Acne Treatment Gel 90 Day Supply Retinoid Treatment for Face with 0.1% Adapalene Gentle Skin Care for Acne Prone Sensitive Skin 45g Pump (Packaging May Vary)
- Price
- $22.62
- Rating
- 4.6/5
- Reviews
- 10,439
- Age
- 6y ago

TARO Adapalene 0.1% USP Gel Paraben Free Retinoid Acne-Prone Facial Treatment for Sensitive Skin Prescription Strength (1.6 Oz)
- Price
- $15.74
- Rating
- 4.7/5
- Reviews
- 1,576
- Age
- 3y ago

Differin Acne Treatment Gel 30 Day Supply Retinoid Treatment for Face with 0.1% Adapalene Gentle Skin Care for Acne Prone Sensitive Skin 15g Pump (Packaging May Vary)
- Price
- $13.43
- Rating
- 4.4/5
- Reviews
- 8,414
- Age
- 6y ago

Glenmark Therapeutics Adapalene Gel 0.1% Acne Treatment Paraben Free Topical Retinoid Cream for Face Helps Clear and Prevent Acne and Clogged Pores 15g Tube
- Price
- $9.53
- Rating
- 4.6/5
- Reviews
- 979
- Age
- 2y ago

Differin Acne Spot Treatment with 10% Benzoyl Peroxide Maximum Strength OTC Acne Treatment Fast Acting Spot Treatment for Face 1 oz
- Price
- $8.53
- Rating
- 4.6/5
- Reviews
- 1,135
- Age
- 2y ago
Newest
by launch date
Differin Acne Spot Treatment with 10% Benzoyl Peroxide Maximum Strength OTC Acne Treatment Fast Acting Spot Treatment for Face 1 oz
- Price
- $8.53
- Rating
- 4.6/5
- Reviews
- 1,135
- Age
- 2y ago

Glenmark Therapeutics Adapalene Gel 0.1% Acne Treatment Paraben Free Topical Retinoid Cream for Face Helps Clear and Prevent Acne and Clogged Pores 15g Tube
- Price
- $9.53
- Rating
- 4.6/5
- Reviews
- 979
- Age
- 2y ago

TARO Adapalene 0.1% USP Gel Paraben Free Retinoid Acne-Prone Facial Treatment for Sensitive Skin Prescription Strength (1.6 Oz)
- Price
- $15.74
- Rating
- 4.7/5
- Reviews
- 1,576
- Age
- 3y ago

Differin Acne Treatment Gel 90 Day Supply Retinoid Treatment for Face with 0.1% Adapalene Gentle Skin Care for Acne Prone Sensitive Skin 45g Pump (Packaging May Vary)
- Price
- $22.62
- Rating
- 4.6/5
- Reviews
- 10,439
- Age
- 6y ago

Differin Acne Treatment Gel 30 Day Supply Retinoid Treatment for Face with 0.1% Adapalene Gentle Skin Care for Acne Prone Sensitive Skin 15g Pump (Packaging May Vary)
- Price
- $13.43
- Rating
- 4.4/5
- Reviews
- 8,414
- Age
- 6y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 91% of clicks. A locked shelf that new listings rarely crack.
Brands
3 falling
Sellers
62
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
91%
Top 20: 100%
Open market
0%
- Differin94%
- Glenmark Therapeutics3%
- TARO3%
- Open — no brand owns it (0%)
Demand
Retinoid search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top Retinoid search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- differin gel694K/yr
- differin708K/yr
- differin adapalene gel226K/yr
- differin gel acne treatment586K/yr
- isotretinoin52K/yr
- different gel acne treatment56K/yr
- differin retinol38K/yr
- differin gel adapalene 0.1 percent38K/yr
- la roche posay adapalene gel28K/yr
- isotretinoina46K/yr
Reviews and returns
What reviews say buyers love and hate about Retinoid
We read the reviews and the return reasons for every product selling here.
“Irritated my Skin”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Retinoid questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









