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Retinoic Acid

Fail

Demand is soft, at -36.5% this quarter, so Retinoic Acid is a Fail.

Flapen Score
47
47 / 100
Ranks 5,544 of 10,978 Beauty & Personal Care niches · −1 vs the category median of 48
Market size
$34K/yr44K searches / yr
90-day growth
-36.5%search demand this quarter
Competition
46%top-5 click share · 25 brands · 93 sellers

Flapen Score

Retinoic Acid against its category

The dotted line is the Beauty & Personal Care average. Past it, Retinoic Acid is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Retinoic Acid market on Amazon at a glance

Shoppers on Amazon United States searched for Retinoic Acid 44K times last year and spent an estimated $34K. The top 5 brands take 59% of clicks. Demand peaks in Dec. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 3.0% of those searches ended in a purchase.

Shoppers searched for this 44K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.0% of those searches ended in a purchase. Searches in the last 90 days moved -36.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $34K a year.

Searches, last 12 months
44K
Growth, 90 days vs prior 90
-36.5%
Conversion, latest week
3.0%
Market size, estimated
$34Ka year
Peak month
December2.3× the quietest month
Top search term
skin care for women in 30s9K searches a year

02 · Price

A sale here is worth $26.13.

Listings sell for $26.13 on average, from $7.93 to $73.86. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $26.13 that is $0 to $3K a year per listing.

Average price
$26.13inside the $15 to $100 sweet spot
Price range
$7.93–$73.86
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
0.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #157 within Face Moisturizers. It carries 11,815 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
100%
Out of stock, average day
2.6%
Average rank
#157in Face Moisturizers
Average rating
4.52 starsAmazon United States average 4.42 stars
Average reviews
11,815per listing
Listings tracked
33

04 · Newcomers

6 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
6Amazon's first-year sales bar
Average brand age
51 months

Products

Top Retinoic Acid products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.

Brands

25 rising

Sellers

93

Top-5 brand share

59%

Top 20: 96%

Top-5 click share

46%

Top 20: 87%

Open market

36%

  • Brand 128%
  • Brand 211%
  • Brand 38%
  • Brand 46%
  • Brand 56%
  • Brand 65%

Demand

Retinoic Acid search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.3×

Search terms

Top Retinoic Acid search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • skin care for women in 30s9K/yr
  • anti aging set7K/yr
  • skin care for women in 40s8K/yr
  • roc max hydration cream8K/yr
  • anti aging kit5K/yr
  • anti aging skin care kit4K/yr
  • anti aging skin care sets for women3K/yr
  • roc retinol correxion max daily hydration creme379/yr

Reviews and returns

What reviews say buyers love and hate about Retinoic Acid

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Moist/Dry”
11%of negative reviews mention “Allergies”
0.7%of orders come back
“Severe allergic reaction”
A buyer, on “Allergies”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Retinoic Acid questions

Answered from the same tracked data.