Retinaldehyde
MaybeAn estimated 0.7% of orders come back. But the top 5 brands take 100% of clicks, so Retinaldehyde is a Maybe.
- Flapen Score
- 53 / 100Top 26% of 10,978 Beauty & Personal Care niches · +5 vs the category median of 4853
- Market size
- $951K/yr385K searches / yr
- 90-day growth
- +16.8%search demand this quarter
- Competition
- 82%top-5 click share · 5 brands · 48 sellers
Flapen Score
Retinaldehyde against its category
The dotted line is the Beauty & Personal Care average. Past it, Retinaldehyde is stronger. Inside it, weaker.
Market
The Retinaldehyde market on Amazon at a glance
Shoppers on Amazon United States searched for Retinaldehyde 385K times last year and spent an estimated $951K. All 5 brands take every click. Demand peaks in Jan–Feb–Dec. Flapen scores it 53 out of 100, a Maybe.
01 · Demand
An estimated 10.7% of those searches ended in a purchase.
Shoppers searched for this 385K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.7% of those searches ended in a purchase. Searches in the last 90 days moved +16.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $951K a year.
- Searches, last 12 months
- 385K
- Growth, 90 days vs prior 90
- +16.8%
- Conversion, latest week
- 10.7%
- Market size, estimated
- $951Ka year
- Peak month
- January2.9× the quietest month
- Top search term
- retinaldehyde108K searches a year
02 · Price
A sale here is worth $23.05.
Listings sell for $23.05 on average, from $11.58 to $34.44. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,500 to 2,000 of them. At $23.05 that is $35K to $46K a year per listing.
- Average price
- $23.05inside the $15 to $100 sweet spot
- Price range
- $11.58–$34.44
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 1,500–2,000
- Revenue per listing a year
- $35K–$46K
- Returns
- 0.7%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #138 within Serums. It carries 3,924 reviews at 4.54 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 91%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #138in Serums
- Average rating
- 4.54 starsAmazon United States average 4.42 stars
- Average reviews
- 3,924per listing
- Listings tracked
- 11
04 · Newcomers
2 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 48 months
Products
Top Retinaldehyde products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 16, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Naturium Retinaldehyde Cream Serum 0.05% Advanced Anti-Aging & Smoothing Face & Skin Care 1.7 oz
- Price
- $25.82
- Rating
- 4.5/5
- Reviews
- 1,607
- Age
- 3y ago

The Ordinary Retinal 0.2% Emulsion High-Strength Retinoid Serum for Advanced Anti-Aging Support 0.5 Fl Oz
- Price
- $14.31
- Rating
- 4.6/5
- Reviews
- 2,947
- Age
- 2y ago

Naturium Retinaldehyde Cream Serum 0.10% Advanced Anti-Aging & Smoothing Potent Face & Skin Care 1.7 oz
- Price
- $27.89
- Rating
- 4.5/5
- Reviews
- 1,607
- Age
- 3y ago

Prequel Skin Retinal Renew 0.1% Retinaldehyde Gel with Ectoin Cica & Jojoba Oil Smooths Texture Firms & Evens Tone Supports Skin Barrier Dermatologist Developed Low-Irritation Retinoid
- Price
- $27.50
- Rating
- 4.6/5
- Reviews
- 225
- Age
- 8mo ago

Naturium Retinol Complex Serum Encapsulated Retinols & Bakuchiol Refining & Smoothing Facial Serum 1 oz
- Price
- $18.99
- Rating
- 4.6/5
- Reviews
- 1,980
- Age
- 6y ago
Trending
estimated 90-day click momentum
The Ordinary Granactive Retinoid 2% Emulsion Advanced Retinoid Alternative for Anti-Aging and Skin Texture Improvement 1 Fl Oz
- Price
- $11.58
- Rating
- 4.6/5
- Reviews
- 6,019
- Age
- 9y ago

Naturium Retinaldehyde Cream Serum 0.05% Advanced Anti-Aging & Smoothing Face & Skin Care 1.7 oz
- Price
- $25.82
- Rating
- 4.5/5
- Reviews
- 1,607
- Age
- 3y ago

MEDITHERAPY Retinal Skin Booster Serum 5.07 fl oz | Retinaldehyde Niacinamide Cica | Korean Hydrating Face & Body Serum for Dull Uneven Skin All Skin Types K-Beauty
- Price
- $17.48
- Rating
- 4.4/5
- Reviews
- 7,208
- Age
- 1y ago

Prequel Skin Retinal Renew 0.1% Retinaldehyde Gel with Ectoin Cica & Jojoba Oil Smooths Texture Firms & Evens Tone Supports Skin Barrier Dermatologist Developed Low-Irritation Retinoid
- Price
- $27.50
- Rating
- 4.6/5
- Reviews
- 225
- Age
- 8mo ago

Naturium Retinaldehyde Cream Serum 0.10% Advanced Anti-Aging & Smoothing Potent Face & Skin Care 1.7 oz
- Price
- $27.89
- Rating
- 4.5/5
- Reviews
- 1,607
- Age
- 3y ago
Newest
by launch date
Prequel Skin Retinal Renew 0.1% Retinaldehyde Gel with Ectoin Cica & Jojoba Oil Smooths Texture Firms & Evens Tone Supports Skin Barrier Dermatologist Developed Low-Irritation Retinoid
- Price
- $27.50
- Rating
- 4.6/5
- Reviews
- 225
- Age
- 8mo ago

Prequel Skin Retinal Renew 0.2% Retinaldehyde Gel with Ectoin Cica & Jojoba Oil Smooths Texture Firms & Evens Tone Supports Skin Barrier Dermatologist Developed Low-Irritation Retinoid
- Price
- $34.44
- Rating
- 4.6/5
- Reviews
- 225
- Age
- 8mo ago

Naturium Retinaldehyde Cream Serum 0.15% Advanced Anti-Aging & Smoothing Potent Face & Skin Care 1.7 oz
- Price
- $31.86
- Rating
- 4.5/5
- Reviews
- 1,607
- Age
- 1y ago

celimax The Vita A Retinal Shot Tightening Booster | 0.1% Retinal 3% Matryxyl High-Strength Retinoid for Anti-Aging Pore Minimizer Wrinkles & Fine Lines Firmer Skin 15ml Korean Skin Care Gift
- Price
- $18.50
- Rating
- 4.5/5
- Reviews
- 18,659
- Age
- 1y ago

MEDITHERAPY Retinal Skin Booster Serum 5.07 fl oz | Retinaldehyde Niacinamide Cica | Korean Hydrating Face & Body Serum for Dull Uneven Skin All Skin Types K-Beauty
- Price
- $17.48
- Rating
- 4.4/5
- Reviews
- 7,208
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 82% of clicks. A locked shelf that new listings rarely crack.
Brands
5 falling
Sellers
48
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
82%
Top 20: 100%
Open market
0%
- Naturium57%
- The Ordinary22%
- Prequel16%
- MEDITHERAPY4%
- celimax2%
Demand
Retinaldehyde search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb, Dec · busiest ÷ quietest = 2.9×
Search terms
Top Retinaldehyde search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- retinaldehyde108K/yr
- naturium retinaldehyde cream serum24K/yr
- naturium retinol62K/yr
- prequel retinal32K/yr
- naturium retinaldehyde36K/yr
- the ordinary retinal0.2 emulsion17K/yr
- the ordinary retinal18K/yr
- naturium retinaldehyde cream serum 0.05%6K/yr
- ordinary retinal10K/yr
- prequel retinol16K/yr
Reviews and returns
What reviews say buyers love and hate about Retinaldehyde
We read the reviews and the return reasons for every product selling here.
“Did not work”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
21 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Retinaldehyde questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









