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Retinaldehyde

Maybe

An estimated 0.7% of orders come back. But the top 5 brands take 100% of clicks, so Retinaldehyde is a Maybe.

Flapen Score
53
53 / 100
Top 26% of 10,978 Beauty & Personal Care niches · +5 vs the category median of 48
Market size
$951K/yr385K searches / yr
90-day growth
+16.8%search demand this quarter
Competition
82%top-5 click share · 5 brands · 48 sellers

Flapen Score

Retinaldehyde against its category

The dotted line is the Beauty & Personal Care average. Past it, Retinaldehyde is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Retinaldehyde market on Amazon at a glance

Shoppers on Amazon United States searched for Retinaldehyde 385K times last year and spent an estimated $951K. All 5 brands take every click. Demand peaks in Jan–Feb–Dec. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

An estimated 10.7% of those searches ended in a purchase.

Shoppers searched for this 385K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.7% of those searches ended in a purchase. Searches in the last 90 days moved +16.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $951K a year.

Searches, last 12 months
385K
Growth, 90 days vs prior 90
+16.8%
Conversion, latest week
10.7%
Market size, estimated
$951Ka year
Peak month
January2.9× the quietest month
Top search term
retinaldehyde108K searches a year

02 · Price

A sale here is worth $23.05.

Listings sell for $23.05 on average, from $11.58 to $34.44. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,500 to 2,000 of them. At $23.05 that is $35K to $46K a year per listing.

Average price
$23.05inside the $15 to $100 sweet spot
Price range
$11.58–$34.44
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
30K–40K
Units per listing a year
1,500–2,000
Revenue per listing a year
$35K–$46K
Returns
0.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #138 within Serums. It carries 3,924 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#138in Serums
Average rating
4.54 starsAmazon United States average 4.42 stars
Average reviews
3,924per listing
Listings tracked
11

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
48 months

Products

Top Retinaldehyde products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 82% of clicks. A locked shelf that new listings rarely crack.

Brands

5 falling

Sellers

48

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

82%

Top 20: 100%

Open market

0%

  • Brand 157%
  • Brand 222%
  • Brand 316%
  • Brand 44%
  • Brand 52%

Demand

Retinaldehyde search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Dec · busiest ÷ quietest = 2.9×

Search terms

Top Retinaldehyde search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • retinaldehyde108K/yr
  • naturium retinaldehyde cream serum24K/yr
  • naturium retinol62K/yr
  • prequel retinal32K/yr
  • naturium retinaldehyde36K/yr
  • the ordinary retinal0.2 emulsion17K/yr
  • the ordinary retinal18K/yr
  • naturium retinaldehyde cream serum 0.05%6K/yr
  • ordinary retinal10K/yr
  • prequel retinol16K/yr

Reviews and returns

What reviews say buyers love and hate about Retinaldehyde

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Quality-Overall”
17%of negative reviews mention “Functionality-Overall”
0.7%of orders come back
“Did not work”
A buyer, on “Functionality-Overall”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Retinaldehyde questions

Answered from the same tracked data.