Renew Her

Shoppers searched for this 529K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.4% of those searches ended in a purchase. Searches in the last 90 days moved +13.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.3M a year.

Searches, last 12 months

529K

Growth, 90 days vs prior 90

+13.2%

Conversion, latest week

8.4%

Market size, estimated

$1.3Ma year

Peak month

June2.8× the quietest month

Top search term

fur oil146K searches a year

Listings sell for $28.16 on average, from $13.20 to $53.41. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 2,000 to 2,500 of them. At $28.16 that is $56K to $70K a year per listing.

Average price

$28.16inside the $15 to $100 sweet spot

Price range

$13.20–$53.41

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

30K–40K

Units per listing a year

2,000–2,500

Revenue per listing a year

$56K–$70K

Returns

0.7%of orders · Amazon United States median 2.1%

93% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #1,728 within Hair Treatment Oils. It carries 1,742 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings

93%

Prime listings

93%

Out of stock, average day

0.0%

Average rank

#1,728in Hair Treatment Oils

Average rating

4.45 starsAmazon United States average 4.42 stars

Average reviews

1,742per listing

Listings tracked

15

3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

2Amazon's first-year sales bar

Average brand age

50 months