Is renew her profitable to sell on Amazon United States?

The niche generates $1.3M/yr across 15 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is +13.2%. Flapen's verdict: Launch it (56/100).

How competitive is the renew her niche?

5 brands and 12 sellers compete. The top 5 products take 73% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in renew her?

Top complaints mined from reviews: Smell, Value For Money, Size-Overall. The return rate is 0.7%.

When does demand for renew her peak?

Demand peaks in Jun; the busiest month runs 2.8× the quietest.

What does it cost to enter the renew her niche?

Listings span $13.20–$53.41; the average listing price is $28.16 (sweet spot $15–$100). The average incumbent carries 1,742 reviews — the moat a new listing must climb.

renew her

Launch it

A $1.3M/yr market growing +13.2% this quarter with returns at 0.7% — clears our launch bar.

Returns

Incredible0.7%

return rate — above 5% kills the launch gate

Avg price

Incredible$28.16

avg listing price — sweet spot $15–$100

Price range

Great$13.20–$53.41

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Great$1.3M

$1.3M/yr · 529K searches

Conversion

Great8.4%

search→purchase rate — share of searches ending in a sale

Quality gap

Good4.5★

avg incumbent rating — lower means beatable quality

Review moat

Okay1,742.47

avg incumbent reviews — the moat a new listing must climb

Growth

Okay+13.2%

90-day search growth — must beat 0% to launch

Competition

Bad73%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, renew her is a $1.3M/yr Amazon United States market (529K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jun. Verdict: Launch it — 56/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

renew her market data

Units sold / yr: 30K–40K; avg 2,000–2,500/product
Revenue / yr: $845K–$1.1M; units × avg price
Conversion rate: 8.4%
Avg BSR: #1,728
Page quality: 0%
Prime: 93%
Sponsored: 93%
Out of stock: 0.0%
Avg brand age: 50 months
Avg seller age: 140 days

Competition & brand share

The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.

Brands

5 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

Fur44%
Her Fantasy Box42%
Bushbalm9%
EdenEdges2%
ARRLLSON2%

Demand & seasonality

Weekly Amazon search volume, last 95 weeks — +13.2% search growth over the last 90 days.

Peak months: Jun · busiest ÷ quietest = 2.8×

Open Trend

Top renew her search terms

fur oil146K/yr +12.9%8.6% conv.
her fantasy box oil95K/yr -1.9%5.6% conv.
renew her66K/yr +19.0%8.9% conv.
bushbalm ingrown hair oil20K/yr +47.5%4.4% conv.
fur ingrown concentrate19K/yr +93.8%6.4% conv.
fur oil for women pubic hair41K/yr -26.9%7.0% conv.
renew her oil24K/yr +22.1%9.9% conv.
bush balm oil13K/yr +109.8%4.0% conv.
fur oil for ingrown hair11K/yr +130.7%6.6% conv.
bush balm ingrown hair oil12K/yr +51.4%3.8% conv.

All search terms

Top renew her products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 15 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Her Fantasy Box Renew Her | Natural Rejuvenating Yoni Oil for Dark Spots Ingrown Hair and Skin Brightening - Nourishing Moisturizing Formula for All Skin Types

Her Fantasy Box$14.534.5★4,082 rev

Ingrown Hair Oil for Bikini Line Underarms Legs & More Soothes Razor Bumps Prevents Ingrowns Reduces Redness & Irritation Jojoba Clary Sage & Tea Tree 14mL

Fur$27.184.4★404 rev

Bushbalm Ingrown Hair Oil - Targets Ingrown Hairs Razor Bumps and Post Shave Irritation - Soothes and Hydrates Skin 30 ml - Nude

Bushbalm$24.724.4★2,371 rev

Fur Oil - Prevent Ingrown Hairs - Moisturize and Soften Dry Skin - 2.5fl oz

Fur$53.414.7★904 rev

Her Fantasy Box | Body Splash Hydrating Body Oil (Yummy) - Moisturizing Non-Greasy Formula for Soft Smooth Skin - All-Natural Lightweight & Nourishing

Her Fantasy Box$15.544.4★2,084 rev

Newest

by launch date

ARRLLSON Renew Her Yoni Oil for Feminine Care 2Fl Oz Natural Rejuvenating Ingrown Hair Serum Brightening Serum for Bikini Area Gentle Moisturizing Formula for All Skin Types

ARRLLSON$13.2011 rev

3mo ago

Fur Ingrown Rescue Trio Ingrown Hair Treatment Kit with Silk Scrub Exfoliator Ingrown Eliminator Serum Rollerball Oil Helps Reduce Bumps and Ingrowns for Bikini Line Legs & Body

Fur$33.902,925 rev

5mo ago

Her Fantasy Box | Body Splash Vanilla Drip Fragrance Oil Warm Vanilla Sugar Scent with Creamy Cashmere & Sandalwood Lightweight Hydrating Body Oil Vegan & Cruelty Free

Her Fantasy Box$15.662,084 rev

7mo ago

Bushbalm Ingrown Hair Oil - Helps Prevent and Repair Skin from Ingrown Hairs Razor Burn & Underarm Bumps - Soothe Skin from Post Shave Itchiness Irritation and Redness 30 ml - Watermelon Sugar Oil

Bushbalm$24.772,371 rev

1y ago

Ingrown Hair Oil for Bikini Line Underarms Legs & More Soothes Razor Bumps Prevents Ingrowns Reduces Redness & Irritation Jojoba Clary Sage & Tea Tree 14mL

Fur$27.18404 rev

1y ago

What buyers say about renew her

What buyers praise and complain about, mined from review topics.

What buyers love

Smell32%

“Great smell”

Soft Feel9%

“Nice and soft”

Moist/Dry7%

“Hydrates skin”

Quality-Overall6%

“Overall, I'm extremely happy with each part of this kit, how well it's worked for me, how easy it's been on my fragile skin, and I definitely recommend in giving them a try”

Oily/Greasy5%

“absorbs well without leaving an oily residue”

Value For Money3%

“Good value”

Allergies3%

“No irritation”

Suitability Combination Skin2%

“It is very good for the skin”

Suitability Oily Skin2%

“The Oil was really nice”

Suitability Dry Skin2%

“It does leave the skin feeling smoother and more moisturized”

What buyers complain about

Smell26%

“Weird smell”

Value For Money7%

“Overpriced”

Size-Overall6%

“the tube is kind of small”

Functionality-Overall5%

“Not at all effective”

Oily/Greasy4%

“it's kinda oily”

Durability4%

“Doesn't last”

Allergies3%

“irritation to no avail”

Moist/Dry3%

“it's just not a good moisturizer- in my opinion”

Leak-Proof3%

“Oil leakage”

Advertised Vs Actual Product2%

“Not as advertised”

Top return reasons

Smell34%

Leak-Proof18%

Size-Overall12%

Oily/Greasy8%

Advertised Vs Actual Product8%

Functionality-Overall5%

Value For Money4%

Product Condition3%

Defective Material/Parts2%

Moist/Dry1%

Common questions

Is renew her profitable to sell on Amazon United States?: The niche generates $1.3M/yr across 15 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is +13.2%. Flapen's verdict: Launch it (56/100).
How competitive is the renew her niche?: 5 brands and 12 sellers compete. The top 5 products take 73% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in renew her?: Top complaints mined from reviews: Smell, Value For Money, Size-Overall. The return rate is 0.7%.
When does demand for renew her peak?: Demand peaks in Jun; the busiest month runs 2.8× the quietest.
What does it cost to enter the renew her niche?: Listings span $13.20–$53.41; the average listing price is $28.16 (sweet spot $15–$100). The average incumbent carries 1,742 reviews — the moat a new listing must climb.