renew
Worth a lookShows low returns (0.3%), but brand-locked demand (top 5 brands take 99% of clicks) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Avg price
Incredible$38.93avg listing price — sweet spot $15–$100
Price range
Great$7.76–$102.33cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Great$1.3M$1.3M/yr · 523K searches
Conversion
Good6.3%search→purchase rate — share of searches ending in a sale
Review moat
Okay2,284.14avg incumbent reviews — the moat a new listing must climb
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-14.5%90-day search growth — must beat 0% to launch
Brand share
Bad99%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, renew is a $1.3M/yr Amazon United States market (523K searches/yr). The top 5 brands hold 99% of demand. Demand peaks in Jan–Feb–Mar–Apr. Verdict: Worth a look — 51/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
renew market data
- Units sold / yr
- 30K–40K
- avg 1,500–2,000/product
- Revenue / yr
- $1.2M–$1.6M
- units × avg price
- Conversion rate
- 6.3%
- Avg BSR
- #900
- Page quality
- 0%
- Prime
- 95%
- Sponsored
- 19%
- Out of stock
- 0.0%
- Avg brand age
- 68 months
- Avg seller age
- 131 days
Competition & brand share
The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.Brands
6 flat
Sellers
147
Top-5 brand share
99%
Top 20: 100%
Top-5 click share
63%
Top 20: 99%
Open market
0%
- Melaleuca73%
- LEISURE TIME16%
- Leisure Time5%
- Mela-Magic3%
- Melapower2%
- Melaluca1%
Demand & seasonality
Weekly Amazon search volume, last 103 weeks — -14.5% search growth over the last 90 days.Peak months: Jan, Feb, Mar, Apr · busiest ÷ quietest = 2.6×
Top renew search terms
- melaleuca147K/yr
- melaleuca products104K/yr
- renew lotion107K/yr
- renew50K/yr
- leisure time renew29K/yr
- renew intensive skin therapy13K/yr
- melaleuca renew lotion10K/yr
- leisure time renew for hot tub9K/yr
- melaluca8K/yr
- renew lotion melaleuca10K/yr
Top renew products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 21 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Melaleuca Renew Intensive Skin Therapy Lotion 8 Ounce
Melaleuca$27.124.7★6,373 rev
Melaleuca Renew Intensive Skin Therapy Lotion 20oz
Melaleuca$65.324.7★6,373 rev
Leisure Time RENU2 Renew Non-Chlorine Shock Treatment Non-Chlorine Oxidizer for Hot Tubs and Spas Restores Water Clarity and Freshness Gentle on Skin 2.2 lbs
LEISURE TIME$23.694.7★4,906 rev
Melaleuca Tough & Tender All Purpose Cleaner NEW 8 Fl Oz (Pack of 1) SUPER-CONCENTRATED
Melaleuca$23.394.6★1,518 rev
Melaleuca Renew Intensive Skin Therapy 1 FL oz Travel Size
Melaleuca$7.764.7★6,373 rev
Newest
by launch date
Melaleuca RENEW Intensive Skin Therapy Lotion 20 oz Bottle (Without Pump)
Melaleuca$62.57221 rev
Melaleuca Renew Intensive Skin Therapy Lotion 8 Ounce
Melaleuca$27.126,373 rev
Renew Intensive Skin Therapy Pure Lavender
Melaleuca$25.43412 rev
Melaleuca Tough & Tender 12x All-Purpose Cleaner 8 fl. oz. | Super-Concentrated Plant-Based Formula with Spray Bottle Included
Melaleuca$32.24762 rev
Melaleuca Tough & Tender All Purpose Cleaner NEW 8 Fl Oz (Pack of 1) SUPER-CONCENTRATED
Melaleuca$23.391,518 rev
Trending
90-day click momentum
Leisure Time E5 Spa 56 Chlorinating Granules for Spas and Hot Tubs - Maintains Clean Clear Sanitized Water 5 lbs
LEISURE TIME$33.364.8★
Melaleuca Tough & Tender 12x All-Purpose Cleaner 8 fl. oz. | Super-Concentrated Plant-Based Formula with Spray Bottle Included
Melaleuca$32.244.5★
Melaleuca Extra Strength Pain-A-Trate 3 oz tube
Melaluca$37.904.6★
Melaleuca Mela Power Laundry Detergent Mountain Fresh 96 Load
Melapower$49.554.6★
Melaleuca Renew Intensive Skin Therapy Lotion 20oz
Melaleuca$65.324.7★
What buyers say about renew
What buyers praise and complain about, mined from review topics.What buyers love
“Water quality is great”
“Really helps with dry skin”
“Worth the money”
“Smells amazing”
“this actually works”
“it feels clean”
“This cream has been amazing for my dry skin”
“It keeps my skin soft and smooth”
“For any arthritic type condition this is an absolutely amazing product”
“This lotion really works”
What buyers complain about
“Price gouging”
“It does have a slight scent”
“spilling the chemical contents”
“I suffer from allergies”
“Bad Product”
“Spray bottle broken”
“set up hard as a rock”
“Not lasting”
“This did not work as well as expected”
“I did not get the clean”
Top return reasons
Common questions
- Is renew profitable to sell on Amazon United States?
- The niche generates $1.3M/yr across 21 tracked products. 90-day search growth is -14.5%. Flapen's verdict: Worth a look (51/100).
- How competitive is the renew niche?
- 6 brands and 147 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 99% of demand.
- What do buyers complain about in renew?
- Top complaints mined from reviews: Value For Money, Smell, Leak-Proof. The return rate is 0.3%.
- When does demand for renew peak?
- Demand peaks in Jan–Feb–Mar–Apr; the busiest month runs 2.6× the quietest.
- What does it cost to enter the renew niche?
- Listings span $7.76–$102.33; the average listing price is $38.93 (sweet spot $15–$100). The average incumbent carries 2,284 reviews — the moat a new listing must climb.