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60

rem beauty

Worth a look

Shows a thin review moat (104 avg reviews), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 37Growth 81Conversion 22Competition 78Returns 78Price range 95Avg price 95Brand share 0Review moat 95Quality gap 60

Review moat

Great104.45

avg incumbent reviews — the moat a new listing must climb

Avg price

Incredible$24.36

avg listing price — sweet spot $15–$100

Price range

Incredible$14.98–$59.20

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Great+76.2%

90-day search growth — must beat 0% to launch

Competition

Great37%

top-5 click share — an open shelf

Returns

Great1.9%

return rate — above 5% kills the launch gate

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Market size

Okay$186K

$186K/yr · 441K searches

Conversion

Bad1.7%

search→purchase rate — share of searches ending in a sale

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, rem beauty is a $186K/yr Amazon United States market (441K searches/yr). The top 5 brands hold 100% of demand. Verdict: Worth a look — 60/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

rem beauty market data

Units sold / yr
8K–10K
avg 250–500/product
Revenue / yr
$195K–$244K
units × avg price
Conversion rate
1.7%
Avg BSR
#411
Page quality
0%
Prime
100%
Sponsored
65%
Out of stock
5.1%
Avg brand age
49 months
Avg seller age
125 days

Competition & brand share

Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.

Brands

1 falling

Sellers

4

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

37%

Top 20: 87%

Open market

0%

  • r.e.m. beauty100%
  • Open — no brand owns it (0%)

Demand

Weekly Amazon search volume, last 38 weeks — +76.2% search growth over the last 90 days.
35K25KBlack Friday '25Spike '26Prime Day '26Nov '25Dec '25Jan '26Mar '26Apr '26May '26

Top rem beauty search terms

  • rem beauty287K/yr
  • r.e.m. beauty57K/yr
  • rem beauty wicked37K/yr
  • r e m beauty6K/yr
  • r.e.m beauty7K/yr
  • rem makeup7K/yr
  • rem wicked10K/yr
  • wicked rem beauty10K/yr
  • r.e.m. beauty wicked9K/yr
  • rem wicked makeup11K/yr
All search terms

Top rem beauty products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$7K8%$15K12%$22K16%$30K101001K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about rem beauty

What buyers praise and complain about, mined from review topics.

What buyers love

Color29%

“Beautiful colors”

Brightness/Shine/Glow10%

“Love this Gloss”

Quality-Overall6%

“Good quality”

Soft Feel5%

“It feels smooth”

Ease Of Application5%

“easy application”

Suitability Combination Skin5%

“It complements my skin tone well”

Moist/Dry4%

“It is hydrating”

Ease Of Use4%

“This is also very easy to put on”

Smell4%

“The perfume smells absolutely amazing”

Durability3%

“this is high quality and durable”

What buyers complain about

Color8%

“its really more pink than red”

Allergies5%

“Apparently were allergic to something in this”

Adhesion/Stickiness4%

“On the eyes it feels like it all just fails to stick”

Thickness4%

“thin layer”

Value For Money4%

“just pricey”

Smell4%

“dislikes the scent”

Moist/Dry3%

“My eyelids actually felt dry”

Advertised Vs Actual Product2%

“The photo they depict is very misleading”

Durability2%

“just doesn't last well”

Size-Overall2%

“The stick is small”

Top return reasons

Color40%
Advertised Vs Actual Product11%
Product Condition7%
Smell4%
Defective Material/Parts4%
Value For Money4%
Adhesion/Stickiness4%
Damage/Burn Hair4%
Quality-Overall4%
Brightness/Shine/Glow3%

Common questions

Is rem beauty profitable to sell on Amazon United States?
The niche generates $186K/yr across 31 tracked products. 15 of 26 products launched in the last 360 days are still selling. 90-day search growth is +76.2%. Flapen's verdict: Worth a look (60/100).
How competitive is the rem beauty niche?
1 brands and 4 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in rem beauty?
Top complaints mined from reviews: Color, Allergies, Adhesion/Stickiness. The return rate is 1.9%.
What does it cost to enter the rem beauty niche?
Listings span $14.98–$59.20; the average listing price is $24.36 (sweet spot $15–$100). The average incumbent carries 104 reviews — the moat a new listing must climb.