refy primer
Skip itWeak search conversion (1.4%) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Avg price
Incredible$36.53avg listing price — sweet spot $15–$100
Price range
Great$12.75–$66.16cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Review moat
Okay2,161.24avg incumbent reviews — the moat a new listing must climb
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Growth
Okay+8.0%90-day search growth — must beat 0% to launch
Market size
Okay$110K$110K/yr · 221K searches
Competition
Bad75%top-5 click share — a locked-up shelf
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, refy primer is a $110K/yr Amazon United States market (221K searches/yr). The top 5 brands hold 81% of demand. Verdict: Skip it — 46/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
refy primer market data
- Units sold / yr
- 3K–3K
- avg 100–250/product
- Revenue / yr
- $91K–$110K
- units × avg price
- Conversion rate
- 1.4%
- Avg BSR
- #826
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 59%
- Out of stock
- 0.3%
- Avg brand age
- 49 months
- Avg seller age
- 123 days
Competition & brand share
The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.Brands
6 flat
Sellers
178
Top-5 brand share
81%
Top 20: 83%
Top-5 click share
75%
Top 20: 100%
Open market
1%
- REFY50%
- Generic22%
- --17%
- Saie5%
- EADEM3%
- Sacheu1%
- Open — no brand owns it (1%)
Demand
Weekly Amazon search volume, last 32 weeks — +8.0% search growth over the last 90 days.Top refy primer search terms
- refy139K/yr
- refy primer67K/yr
- refy beauty5K/yr
- refy makeup3K/yr
- refy glow and sculpt primer2K/yr
- refy primer roller2K/yr
- refy glow and sculpt face serum primer with niacinamide2K/yr
Top refy primer products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 17 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
R.E.F.Y Glow and Sculpt Face Serum Primer with Niacinamide (1.4 oz / 40 mL)
Generic$56.974.5★2 rev
REFY Brow Sculpt Shape and Hold Gel with Lamination Effect QMVOP045 0.28 Ounce
REFY$32.584.1★179 rev
REFY Lip Gloss - Blush (Light neutral pink) + Bonus Premium Korean Hydrating Sheet Masque
REFY$30.824.4★24 rev
R.E.F.Y Glow and Sculpt Face Serum Primer with Niacinamide (1.4 oz / 40 mL) + Bonus Acne Patch (36 Pieces)
--$51.013.4★37 rev
Saie Mini Glowy Super Gel - Hydrating Makeup Primer and Illuminating Glow Serum Enriched with Vitamin C and Squalane Oil - All-Over Liquid Highlighter Makeup for Instant Glass Skin - Starglow (0.5 oz)
Saie$16.894.5★3,353 rev
Newest
by launch date
REFY Mini Lip Gloss Trio Clear Rosewood & Topaz Shades Hydrating Non-Sticky Lip Gloss Set 3 x 5 ml
REFY$42.894 rev
REFY Sculpting Lash Mascara - Brown Comb-Like Wand Non-Clumping Non-Transfer Smudge-Proof Long-Wearing Nourishing Strengthening
REFY$48.580 rev
R.E.F.Y Glow and Sculpt Face Serum Primer with Niacinamide (1.4 oz / 40 mL)
Generic$56.972 rev
Face Set + Duo Brush
REFY$28.3215 rev
EADEM Le Chouchou Lip Softening Balm Lip Gloss for Women Overnight Hydrating & Moisturizing Luxury Lip Balm 0.5 oz Butter Mochi
EADEM$23.862,593 rev
Trending
90-day click momentumREFY Sculpting Lash Mascara - Brown Comb-Like Wand Non-Clumping Non-Transfer Smudge-Proof Long-Wearing Nourishing Strengthening
REFY$48.580.0★
R.E.F.Y Glow and Sculpt Face Serum Primer with Niacinamide (1.4 oz / 40 mL)
Generic$56.974.5★
EADEM Le Chouchou Lip Softening Balm Lip Gloss for Women Overnight Hydrating & Moisturizing Luxury Lip Balm 0.5 oz Butter Mochi
EADEM$23.864.6★
Face Set + Duo Brush
REFY$28.324.7★
REFY Brow Sculpt Shape and Hold Gel with Lamination Effect QMVOP045 0.28 Ounce
REFY$32.584.1★
Common questions
- Is refy primer profitable to sell on Amazon United States?
- The niche generates $110K/yr across 17 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +8.0%. Flapen's verdict: Skip it (46/100).
- How competitive is the refy primer niche?
- 6 brands and 178 sellers compete. The top 5 products take 75% of clicks and top 5 brands hold 81% of demand.
- What does it cost to enter the refy primer niche?
- Listings span $12.75–$66.16; the average listing price is $36.53 (sweet spot $15–$100). The average incumbent carries 2,161 reviews — the moat a new listing must climb.