Refy Primer
FailBuyers convert on only 1.4% of searches, so Refy Primer is a Fail.
- Flapen Score
- 46 / 100Ranks 6,013 of 10,978 Beauty & Personal Care niches · −2 vs the category median of 4846
- Market size
- $110K/yr221K searches / yr
- 90-day growth
- +8.0%search demand this quarter
- Competition
- 75%top-5 click share · 6 brands · 178 sellers
Flapen Score
Refy Primer against its category
The dotted line is the Beauty & Personal Care average. Past it, Refy Primer is stronger. Inside it, weaker.
Market
The Refy Primer market on Amazon at a glance
Shoppers on Amazon United States searched for Refy Primer 221K times last year and spent an estimated $110K. The top 5 brands take 81% of clicks. Flapen scores it 46 out of 100, a Fail.
01 · Demand
An estimated 1.4% of those searches ended in a purchase.
Shoppers searched for this 221K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved +8.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $110K a year.
- Searches, last 12 months
- 221K
- Growth, 90 days vs prior 90
- +8.0%
- Conversion, latest week
- 1.4%
- Market size, estimated
- $110Ka year
- Top search term
- refy139K searches a year
02 · Price
A sale here is worth $36.53.
Listings sell for $36.53 on average, from $12.75 to $66.16. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At $36.53 that is $4K to $9K a year per listing.
- Average price
- $36.53inside the $15 to $100 sweet spot
- Price range
- $12.75–$66.16
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–3K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $4K–$9K
- Returns
- 0.9%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
59% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.3% of listings are out of stock. The average listing ranks #826 within Eyes. It carries 2,161 reviews at 4.34 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 59%
- Prime listings
- 100%
- Out of stock, average day
- 0.3%
- Average rank
- #826in Eyes
- Average rating
- 4.34 starsAmazon United States average 4.42 stars
- Average reviews
- 2,161per listing
- Listings tracked
- 17
04 · Newcomers
2 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 49 months
Products
Top Refy Primer products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 14, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
R.E.F.Y Glow and Sculpt Face Serum Primer with Niacinamide (1.4 oz / 40 mL)
- Price
- $56.97
- Rating
- 4.5/5
- Reviews
- 2
- Age
- 1y ago

REFY Brow Sculpt Shape and Hold Gel with Lamination Effect QMVOP045 0.28 Ounce
- Price
- $32.58
- Rating
- 4.1/5
- Reviews
- 179
- Age
- 4y ago

REFY Lip Gloss - Blush (Light neutral pink) + Bonus Premium Korean Hydrating Sheet Masque
- Price
- $30.82
- Rating
- 4.4/5
- Reviews
- 24
- Age
- 3y ago

R.E.F.Y Glow and Sculpt Face Serum Primer with Niacinamide (1.4 oz / 40 mL) + Bonus Acne Patch (36 Pieces)
- Price
- $51.01
- Rating
- 3.4/5
- Reviews
- 37
- Age
- 2y ago

Saie Mini Glowy Super Gel - Hydrating Makeup Primer and Illuminating Glow Serum Enriched with Vitamin C and Squalane Oil - All-Over Liquid Highlighter Makeup for Instant Glass Skin - Starglow (0.5 oz)
- Price
- $16.89
- Rating
- 4.5/5
- Reviews
- 3,353
- Age
- 4y ago
Trending
estimated 90-day click momentum
REFY Sculpting Lash Mascara - Brown Comb-Like Wand Non-Clumping Non-Transfer Smudge-Proof Long-Wearing Nourishing Strengthening
- Price
- $48.58
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 10mo ago

R.E.F.Y Glow and Sculpt Face Serum Primer with Niacinamide (1.4 oz / 40 mL)
- Price
- $56.97
- Rating
- 4.5/5
- Reviews
- 2
- Age
- 1y ago

EADEM Le Chouchou Lip Softening Balm Lip Gloss for Women Overnight Hydrating & Moisturizing Luxury Lip Balm 0.5 oz Butter Mochi
- Price
- $23.86
- Rating
- 4.6/5
- Reviews
- 2,593
- Age
- 1y ago

Face Set + Duo Brush
- Price
- $28.32
- Rating
- 4.7/5
- Reviews
- 15
- Age
- 1y ago

REFY Brow Sculpt Shape and Hold Gel with Lamination Effect QMVOP045 0.28 Ounce
- Price
- $32.58
- Rating
- 4.1/5
- Reviews
- 179
- Age
- 4y ago
Newest
by launch date
REFY Mini Lip Gloss Trio Clear Rosewood & Topaz Shades Hydrating Non-Sticky Lip Gloss Set 3 x 5 ml
- Price
- $42.89
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 8mo ago

REFY Sculpting Lash Mascara - Brown Comb-Like Wand Non-Clumping Non-Transfer Smudge-Proof Long-Wearing Nourishing Strengthening
- Price
- $48.58
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 10mo ago

R.E.F.Y Glow and Sculpt Face Serum Primer with Niacinamide (1.4 oz / 40 mL)
- Price
- $56.97
- Rating
- 4.5/5
- Reviews
- 2
- Age
- 1y ago

Face Set + Duo Brush
- Price
- $28.32
- Rating
- 4.7/5
- Reviews
- 15
- Age
- 1y ago

EADEM Le Chouchou Lip Softening Balm Lip Gloss for Women Overnight Hydrating & Moisturizing Luxury Lip Balm 0.5 oz Butter Mochi
- Price
- $23.86
- Rating
- 4.6/5
- Reviews
- 2,593
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 75% of clicks. A locked shelf that new listings rarely crack.
Brands
6 flat
Sellers
178
Est. top-5 brand share
81%
Top 20: 83%
Est. top-5 click share
75%
Top 20: 100%
Open market
1%
- REFY50%
- Generic22%
- --17%
- Saie5%
- EADEM3%
- Sacheu1%
- Open — no brand owns it (1%)
Demand
Refy Primer search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jun · busiest ÷ quietest = 2.7× · 8 of 12 months tracked
Search terms
Top Refy Primer search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- refy139K/yr
- refy primer67K/yr
- refy beauty5K/yr
- refy makeup3K/yr
- refy glow and sculpt primer2K/yr
- refy primer roller2K/yr
- refy glow and sculpt face serum primer with niacinamide2K/yr
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Refy Primer questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









