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Refy Primer

Fail

Buyers convert on only 1.4% of searches, so Refy Primer is a Fail.

Flapen Score
46
46 / 100
Ranks 6,013 of 10,978 Beauty & Personal Care niches · −2 vs the category median of 48
Market size
$110K/yr221K searches / yr
90-day growth
+8.0%search demand this quarter
Competition
75%top-5 click share · 6 brands · 178 sellers

Flapen Score

Refy Primer against its category

The dotted line is the Beauty & Personal Care average. Past it, Refy Primer is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Refy Primer market on Amazon at a glance

Shoppers on Amazon United States searched for Refy Primer 221K times last year and spent an estimated $110K. The top 5 brands take 81% of clicks. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 1.4% of those searches ended in a purchase.

Shoppers searched for this 221K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved +8.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $110K a year.

Searches, last 12 months
221K
Growth, 90 days vs prior 90
+8.0%
Conversion, latest week
1.4%
Market size, estimated
$110Ka year
Top search term
refy139K searches a year

02 · Price

A sale here is worth $36.53.

Listings sell for $36.53 on average, from $12.75 to $66.16. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At $36.53 that is $4K to $9K a year per listing.

Average price
$36.53inside the $15 to $100 sweet spot
Price range
$12.75–$66.16
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
100–250
Revenue per listing a year
$4K–$9K
Returns
0.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

59% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.3% of listings are out of stock. The average listing ranks #826 within Eyes. It carries 2,161 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings
59%
Prime listings
100%
Out of stock, average day
0.3%
Average rank
#826in Eyes
Average rating
4.34 starsAmazon United States average 4.42 stars
Average reviews
2,161per listing
Listings tracked
17

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
49 months

Products

Top Refy Primer products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 75% of clicks. A locked shelf that new listings rarely crack.

Brands

6 flat

Sellers

178

Top-5 brand share

81%

Top 20: 83%

Top-5 click share

75%

Top 20: 100%

Open market

1%

  • Brand 150%
  • Brand 222%
  • Brand 317%
  • Brand 45%
  • Brand 53%
  • Brand 61%
  • Open — no brand owns it (1%)

Demand

Refy Primer search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '26DecJanFebMarAprMayJunJul

Peak months: Jun · busiest ÷ quietest = 2.7× · 8 of 12 months tracked

Search terms

Top Refy Primer search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • refy139K/yr
  • refy primer67K/yr
  • refy beauty5K/yr
  • refy makeup3K/yr
  • refy glow and sculpt primer2K/yr
  • refy primer roller2K/yr
  • refy glow and sculpt face serum primer with niacinamide2K/yr

FAQ

Common Refy Primer questions

Answered from the same tracked data.