Refy Primer
FailBuyers convert on only 1.4% of searches, so Refy Primer is a Fail.
- Flapen Score
- 46 / 100Ranks 6,013 of 10,978 Beauty & Personal Care niches · −2 vs the category median of 4846
- Market size
- $110K/yr221K searches / yr
- 90-day growth
- +8.0%search demand this quarter
- Competition
- 75%top-5 click share · 6 brands · 178 sellers
Flapen Score
Refy Primer against its category
The dotted line is the Beauty & Personal Care average. Past it, Refy Primer is stronger. Inside it, weaker.
Market
The Refy Primer market on Amazon at a glance
Shoppers on Amazon United States searched for Refy Primer 221K times last year and spent an estimated $110K. The top 5 brands take 81% of clicks. Flapen scores it 46 out of 100, a Fail.
01 · Demand
An estimated 1.4% of those searches ended in a purchase.
Shoppers searched for this 221K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved +8.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $110K a year.
- Searches, last 12 months
- 221K
- Growth, 90 days vs prior 90
- +8.0%
- Conversion, latest week
- 1.4%
- Market size, estimated
- $110Ka year
- Top search term
- refy139K searches a year
02 · Price
A sale here is worth $36.53.
Listings sell for $36.53 on average, from $12.75 to $66.16. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At $36.53 that is $4K to $9K a year per listing.
- Average price
- $36.53inside the $15 to $100 sweet spot
- Price range
- $12.75–$66.16
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–3K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $4K–$9K
- Returns
- 0.9%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
59% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.3% of listings are out of stock. The average listing ranks #826 within Eyes. It carries 2,161 reviews at 4.34 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 59%
- Prime listings
- 100%
- Out of stock, average day
- 0.3%
- Average rank
- #826in Eyes
- Average rating
- 4.34 starsAmazon United States average 4.42 stars
- Average reviews
- 2,161per listing
- Listings tracked
- 17
04 · Newcomers
2 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 49 months
Products
Top Refy Primer products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 75% of clicks. A locked shelf that new listings rarely crack.
Brands
6 flat
Sellers
178
Top-5 brand share
81%
Top 20: 83%
Top-5 click share
75%
Top 20: 100%
Open market
1%
- Brand 150%
- Brand 222%
- Brand 317%
- Brand 45%
- Brand 53%
- Brand 61%
- Open — no brand owns it (1%)
Demand
Refy Primer search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jun · busiest ÷ quietest = 2.7× · 8 of 12 months tracked
Search terms
Top Refy Primer search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- refy139K/yr
- refy primer67K/yr
- refy beauty5K/yr
- refy makeup3K/yr
- refy glow and sculpt primer2K/yr
- refy primer roller2K/yr
- refy glow and sculpt face serum primer with niacinamide2K/yr
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Refy Primer questions
Answered from the same tracked data.









