Refy Mascara

Shoppers searched for this 406K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.0% of those searches ended in a purchase. Searches in the last 90 days moved -1.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.0M a year.

Searches, last 12 months

406K

Growth, 90 days vs prior 90

-1.5%

Conversion, latest week

10.0%

Market size, estimated

$1.0Ma year

Peak month

November4.8× the quietest month

Top search term

tower 28 mascara86K searches a year

Listings sell for $25.76 on average, from $11.94 to $50.63. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 2,000 to 2,500 of them. At $25.76 that is $52K to $64K a year per listing.

Average price

$25.76inside the $15 to $100 sweet spot

Price range

$11.94–$50.63

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

30K–40K

Units per listing a year

2,000–2,500

Revenue per listing a year

$52K–$64K

Returns

1.2%of orders · Amazon United States median 2.1%

58% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 1.0% of listings are out of stock. The average listing ranks #362 within Eyes. It carries 2,420 reviews at 4.12 stars, so a new listing needs social proof before a better product.

Sponsored listings

58%

Prime listings

92%

Out of stock, average day

1.0%

Average rank

#362in Eyes

Average rating

4.12 starsAmazon United States average 4.42 stars

Average reviews

2,420per listing

Listings tracked

12

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 65 months on average, so the names here are established.

Launched, last 12 months

2

Successful launches

2Amazon's first-year sales bar

Average brand age

65 months