refined cocoa butter
Skip itA small market ($34K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Avg price
Incredible$32.43avg listing price — sweet spot $15–$100
Price range
Great$12.15–$77.64cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good5.4%search→purchase rate — share of searches ending in a sale
Review moat
Good1,099.27avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-7.3%90-day search growth — must beat 0% to launch
Competition
Bad78%top-5 click share — a locked-up shelf
Brand share
Bad93%top-5 brand share — brand-locked demand
Market size
Bad$34K$34K/yr · 19K searches
According to Flapen's Amazon United States niche tracking, refined cocoa butter is a $34K/yr Amazon United States market (19K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 40/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
refined cocoa butter market data
- Units sold / yr
- 1K–2K
- avg 0–100/product
- Revenue / yr
- $41K–$49K
- units × avg price
- Conversion rate
- 5.4%
- Avg BSR
- #382
- Page quality
- 0%
- Prime
- 82%
- Sponsored
- 73%
- Out of stock
- 7.0%
- Avg brand age
- 89 months
- Avg seller age
- 162 days
Competition & brand share
The top 5 products capture 78% of clicks — a locked-up shelf that new listings rarely crack.Brands
8 falling
Sellers
9
Top-5 brand share
93%
Top 20: 100%
Top-5 click share
78%
Top 20: 100%
Open market
4%
- Motherland Goods52%
- Zatural22%
- Soapeauty10%
- Dr Adorable4%
- uh*Roh*Muh4%
- SpirZon LLC3%
- Open — no brand owns it (2 brands, 4%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -7.3% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 1.7×
Top refined cocoa butter search terms
- refined cocoa butter10K/yr
- deodorized cocoa butter7K/yr
- cocoa butter deodorized3K/yr
Top refined cocoa butter products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 11 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Motherland Goods Deodorized Cocoa Butter Chunks - Refined Unscented Cacao From Ghana - Organic Body Moisturizer for Sensitive Skin Anti-Aging Scars & for DIY & Craft Projects - (4 Oz- No Smell)
Motherland Goods$12.154.4★115 rev
Zatural Raw Cocoa Butter Wafers Deodorized 100% Pure Food-Grade Prime-Pressed Cocoa Butter Neutral Scent for DIY Lotion Lip Balm Soap Chocolate & Candles (8 Ounce)
Zatural$23.104.4★346 rev
Cocoa Butter Raw Refined Deodorized 100% pure natural | Body Hair & DIY Recipes Lip Balms Lotions Creams Stretch Marks | Non GMO No Preservatives Vegan | 32 oz/2 Pounds
Soapeauty$52.304.4★155 rev
Motherland Goods Deodorized Cocoa Butter Chunks - Refined Unscented Cacao From Ghana - Organic Body Moisturizer for Sensitive Skin Anti-Aging Scars & for DIY & Craft Projects - (8 Oz- No Smell)
Motherland Goods$19.424.4★115 rev
Zatural Raw Cocoa Butter Wafers Deodorized 100% Pure Food-Grade Prime-Pressed Cocoa Butter Neutral Scent for DIY Lotion Lip Balm Soap Chocolate & Candles (16 oz Wafers)
Zatural$34.834.4★346 rev
Newest
by launch dateZatural Raw Cocoa Butter Wafers Deodorized 100% Pure Food-Grade Prime-Pressed Cocoa Butter Neutral Scent for DIY Lotion Lip Balm Soap Chocolate & Candles (8 Ounce)
Zatural$23.10346 rev
Motherland Goods Deodorized Cocoa Butter Chunks - Refined Unscented Cacao From Ghana - Organic Body Moisturizer for Sensitive Skin Anti-Aging Scars & for DIY & Craft Projects - (8 Oz- No Smell)
Motherland Goods$19.42115 rev
Motherland Goods Deodorized Cocoa Butter Chunks - Refined Unscented Cacao From Ghana - Organic Body Moisturizer for Sensitive Skin Anti-Aging Scars & for DIY & Craft Projects - (4 Oz- No Smell)
Motherland Goods$12.15115 rev
Motherland Goods Deodorized Cocoa Butter Chunks - Refined Unscented Cacao From Ghana - Organic Body Moisturizer for Sensitive Skin Anti-Aging Scars & for DIY & Craft Projects - (1 LB- No Smell)
Motherland Goods$32.2414 rev
Dr Adorable - 3 lb - Cocoa Butter Refined - Deodorized Pure Natural Organic Prime Pressed
Dr Adorable$39.96227 rev
Trending
90-day click momentumZatural Raw Cocoa Butter Wafers Deodorized 100% Pure Food-Grade Prime-Pressed Cocoa Butter Neutral Scent for DIY Lotion Lip Balm Soap Chocolate & Candles (8 Ounce)
Zatural$23.104.4★
Cocoa Butter Deodorized Wafers || Pure & Natural || Refined & Deodorized || Peru - Net Wt: 0.9kg/2lb
uh*Roh*Muh$77.645.0★
Better Shea Butter Cocoa Butter - 8 oz Block Deeply Moisturizes Skin Diminishes Scars Stretch Marks Soothes Dry Skin
Better Shea Butter$32.704.8★
Motherland Goods Deodorized Cocoa Butter Chunks - Refined Unscented Cacao From Ghana - Organic Body Moisturizer for Sensitive Skin Anti-Aging Scars & for DIY & Craft Projects - (4 Oz- No Smell)
Motherland Goods$12.154.4★
Motherland Goods Deodorized Cocoa Butter Chunks - Refined Unscented Cacao From Ghana - Organic Body Moisturizer for Sensitive Skin Anti-Aging Scars & for DIY & Craft Projects - (1 LB- No Smell)
Motherland Goods$32.244.5★
What buyers say about refined cocoa butter
What buyers praise and complain about, mined from review topics.What buyers love
“Great quality butter”
“The scent is natural”
“other than that it feels moisturizing”
“Easy to use”
“luxurious feel on the skin”
“As described”
“Good amount for price”
“I love this for adding to my soap recipe”
“No complaints on size for price”
“Love using very lightweight”
What buyers complain about
“no smell”
“Deceptive advertising”
“Product is not soft”
“Not the best”
“The consistency is closer to a hard petroleum jelly”
“I wish the package was resealable”
“it is smaller than the original picture”
“Slimy”
“therefore the hardest for me to scoop out of the container”
“The package feels lighter than a lb”
Top return reasons
Common questions
- Is refined cocoa butter profitable to sell on Amazon United States?
- The niche generates $34K/yr across 11 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -7.3%. Flapen's verdict: Skip it (40/100).
- How competitive is the refined cocoa butter niche?
- 8 brands and 9 sellers compete. The top 5 products take 78% of clicks and top 5 brands hold 93% of demand.
- What do buyers complain about in refined cocoa butter?
- Top complaints mined from reviews: Smell, Advertised Vs Actual Product, Hard Feel. The return rate is 0.9%.
- When does demand for refined cocoa butter peak?
- Demand peaks in Nov–Dec; the busiest month runs 1.7× the quietest.
- What does it cost to enter the refined cocoa butter niche?
- Listings span $12.15–$77.64; the average listing price is $32.43 (sweet spot $15–$100). The average incumbent carries 1,099 reviews — the moat a new listing must climb.