Refillable Deodorant

Shoppers searched for this 138K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.3% of those searches ended in a purchase. Searches in the last 90 days moved +14.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $95K a year.

Searches, last 12 months

138K

Growth, 90 days vs prior 90

+14.9%

Conversion, latest week

7.3%

Market size, estimated

$95Ka year

Peak month

August1.9× the quietest month

Top search term

old spice travel size29K searches a year

Listings sell for $9.38 on average, from $1.57 to $33.71. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At $9.38 that is $2K to $5K a year per listing.

Average price

$9.38under the $15 to $100 sweet spot

Price range

$1.57–$33.71

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

10K–13K

Units per listing a year

250–500

Revenue per listing a year

$2K–$5K

Returns

0.2%of orders · Amazon United States median 2.1%

32% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #287 within Deodorants & Antiperspirants. It carries 2,411 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings

32%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#287in Deodorants & Antiperspirants

Average rating

4.49 starsAmazon United States average 4.42 stars

Average reviews

2,411per listing

Listings tracked

28

6 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 60 months on average, so the names here are established.

Launched, last 12 months

6

Successful launches

4Amazon's first-year sales bar

Average brand age

60 months