Refa

Shoppers searched for this 78K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved +15.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $5K a year.

Searches, last 12 months

78K

Growth, 90 days vs prior 90

+15.5%

Conversion, latest week

0.2%

Market size, estimated

$5Ka year

Peak month

May2.6× the quietest month

Top search term

refa76K searches a year

Listings sell for $28.05 on average, from $8.78 to $65.13. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $28.05 that is $0 to $3K a year per listing.

Average price

$28.05inside the $15 to $100 sweet spot

Price range

$8.78–$65.13

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

250–500

Units per listing a year

0–100

Revenue per listing a year

$0–$3K

Returns

1.4%of orders · Amazon United States median 2.1%

33% of listings pay for placement with sponsored ads. 78% ship with Prime. On an average day, 48.6% of listings are out of stock. The average listing ranks #1,180 within Hair Treatment Oils. It carries 1,281 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings

33%

Prime listings

78%

Out of stock, average day

48.6%

Average rank

#1,180in Hair Treatment Oils

Average rating

4.38 starsAmazon United States average 4.42 stars

Average reviews

1,281per listing

Listings tracked

9

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

2

Successful launches

0Amazon's first-year sales bar

Average brand age

34 months