Reelskin
FailDemand is soft, at -26.1% this quarter, so Reelskin is a Fail.
- Flapen Score
- 40 / 100Ranks 8,668 of 10,978 Beauty & Personal Care niches · −8 vs the category median of 4840
- Market size
- $62K/yr115K searches / yr
- 90-day growth
- -26.1%search demand this quarter
- Competition
- 84%top-5 click share · 8 brands · 16 sellers
Flapen Score
Reelskin against its category
The dotted line is the Beauty & Personal Care average. Past it, Reelskin is stronger. Inside it, weaker.
Market
The Reelskin market on Amazon at a glance
Shoppers on Amazon United States searched for Reelskin 115K times last year and spent an estimated $62K. The top 5 brands take 93% of clicks. Flapen scores it 40 out of 100, a Fail.
01 · Demand
An estimated 2.6% of those searches ended in a purchase.
Shoppers searched for this 115K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.6% of those searches ended in a purchase. Searches in the last 90 days moved -26.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $62K a year.
- Searches, last 12 months
- 115K
- Growth, 90 days vs prior 90
- -26.1%
- Conversion, latest week
- 2.6%
- Market size, estimated
- $62Ka year
- Peak month
- April1.5× the quietest month
- Top search term
- reelskin55K searches a year
02 · Price
A sale here is worth $21.21.
Listings sell for $21.21 on average, from $10.56 to $27.66. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $21.21 that is $2K to $5K a year per listing.
- Average price
- $21.21inside the $15 to $100 sweet spot
- Price range
- $10.56–$27.66
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $2K–$5K
- Returns
- 0.8%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 15.0% of listings are out of stock. The average listing ranks #81 within Piercing & Tattoo Supplies. It carries 682 reviews at 4.28 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 15.0%
- Average rank
- #81in Piercing & Tattoo Supplies
- Average rating
- 4.28 starsAmazon United States average 4.42 stars
- Average reviews
- 682per listing
- Listings tracked
- 10
04 · Newcomers
2 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 35 months
Products
Top Reelskin products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 84% of clicks. A locked shelf that new listings rarely crack.
Brands
8 rising
Sellers
16
Top-5 brand share
93%
Top 20: 100%
Top-5 click share
84%
Top 20: 100%
Open market
4%
- Brand 138%
- Brand 220%
- Brand 319%
- Brand 410%
- Brand 55%
- Brand 63%
- Open — no brand owns it (2 brands, 4%)
Demand
Reelskin search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.5×
Search terms
Top Reelskin search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- reelskin55K/yr
- reel skin21K/yr
- reelskin tattoo skin39K/yr
Reviews and returns
What reviews say buyers love and hate about Reelskin
We read the reviews and the return reasons for every product selling here.
“Not thick enough by far”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Reelskin questions
Answered from the same tracked data.









