Is reef safe sunscreen travel size profitable to sell on Amazon United States?

The niche generates $562K/yr across 22 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -7.6%. Flapen's verdict: Worth a look (54/100).

How competitive is the reef safe sunscreen travel size niche?

12 brands and 646 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 79% of demand.

What do buyers complain about in reef safe sunscreen travel size?

Top complaints mined from reviews: Allergies, Color, Oily/Greasy. The return rate is 0.6%.

When does demand for reef safe sunscreen travel size peak?

Demand peaks in Mar–Apr–May–Jun; the busiest month runs 3.7× the quietest.

What does it cost to enter the reef safe sunscreen travel size niche?

Listings span $7.14–$28.92; the average listing price is $16.85 (sweet spot $15–$100). The average incumbent carries 6,446 reviews — the moat a new listing must climb.

reef safe sunscreen travel size

Worth a look

Shows low returns (0.6%), but soft demand (-7.6% this quarter) keeps it on the watch list.

Returns

Incredible0.6%

return rate — above 5% kills the launch gate

Avg price

Great$16.85

avg listing price — sweet spot $15–$100

Conversion

Good6.8%

search→purchase rate — share of searches ending in a sale

Price range

Good$7.14–$28.92

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Good$562K

$562K/yr · 492K searches

Competition

Okay56%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Brand share

Okay79%

top-5 brand share — brands hold most of the demand

Review moat

Bad6,445.5

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-7.6%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, reef safe sunscreen travel size is a $562K/yr Amazon United States market (492K searches/yr). The top 5 brands hold 79% of demand. Demand peaks in Mar–Apr–May–Jun. Verdict: Worth a look — 54/100.

Data updated Jul 17, 2026 · scored weekly · How we score niches

reef safe sunscreen travel size market data

Units sold / yr: 40K–50K; avg 1,250–1,500/product
Revenue / yr: $674K–$843K; units × avg price
Conversion rate: 6.8%
Avg BSR: #116
Page quality: 0%
Prime: 95%
Sponsored: 82%
Out of stock: 0.3%
Avg brand age: 54 months
Avg seller age: 126 days

Competition & brand share

The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.

Brands

12 falling

Sellers

646

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

56%

Top 20: 97%

Open market

15%

BLUE LIZARD43%
Neutrogena12%
Happy Ocean9%
Sun Bum8%
Coral Isles7%
Coral Safe6%
Open — no brand owns it (6 brands, 15%)

Demand & seasonality

Weekly Amazon search volume, last 101 weeks — -7.6% search growth over the last 90 days.

Peak months: Mar, Apr, May, Jun · busiest ÷ quietest = 3.7×

Open Trend

Top reef safe sunscreen travel size search terms

reef safe sunscreen travel size149K/yr -22.2%5.9% conv.
biodegradable sunscreen136K/yr -8.8%3.9% conv.
coral reef safe sunscreen52K/yr -2.0%3.6% conv.
coral safe sunscreen30K/yr +5.5%4.8% conv.
reef sunscreen14K/yr +56.8%3.2% conv.
biodegradable sunscreen reef safe15K/yr -0.8%3.8% conv.
blue lizard sunscreen travel size10K/yr +22.5%13.3% conv.
blue lizard travel size sunscreen8K/yr +51.4%12.6% conv.
travel size reef safe sunscreen11K/yr -26.4%5.8% conv.
reef safe7K/yr +17.7%1.8% conv.

All search terms

Top reef safe sunscreen travel size products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 22 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Blue Lizard SENSITIVE Mineral Sunscreen with Zinc Oxide SPF 50+ Water Resistant UVA/UVB Protection with Smart Cap Technology - Fragrance Free 3 oz. Tube

BLUE LIZARD$9.644.6★15,700 rev

Blue Lizard Sensitive Mineral SPF 50 Sunscreen Lotion 100% Mineral Sunscreen UVA/UVB Protection Infused with organic Aloe Vera Soothes and Hydrates 5 fl oz

BLUE LIZARD$14.524.6★15,700 rev

Happy Ocean Reef Safe Mineral Sunscreen SPF 45 Non-Nano Zinc Oxide Lotion Water Resistant 80 Min Travel Size 2.5 oz Face & Body

Happy Ocean$21.824.3★358 rev

Reef Safe Mineral Sunscreen Face Stick SPF 50 - Biodegradable Non-Nano Zinc Oxide Travel Size Hawaii & Mexico Approved TSA Approved 0.5 oz by Coral Safe

Coral Safe$16.184.5★1,117 rev

Sun Bum Original Spf 50 Sunscreen Lotion Vegan and Hawaii 104 Act Compliant (Octinoxate & Oxybenzone Free) Broad Spectrum Moisturizing UVA/UVB With Vitamin E 3 Ounce 2 Pack

Sun Bum$22.864.7★1,746 rev

Newest

by launch date

Mineral Sunscreen for Body SPF 50 Reef Friendly Broad Spectrum Zinc Oxide Made in USA with Organic & Natural Ingredients Water Resistant 80 Min Non Toxic Baby Sunblock for Kids No White Cast

Beauty by Earth$26.581,151 rev

3mo ago

Reef Safe Sunscreen Spray SPF 50 Zinc Oxide Mineral Sunscreen Spray Broad Spectrum UVA/UVB Protection 360 Spray Lightweight & Water Resistant 6.76oz/200ml

ONSART$21.13373 rev

6mo ago

Happy Ocean Reef Safe Mineral Sunscreen SPF 45 Non-Nano Zinc Oxide Lotion Water Resistant 80 Min Travel Size 2.5 oz Face & Body

Happy Ocean$21.82358 rev

1y ago

Happy Ocean Kids Mineral Sunscreen SPF 45 Reef Safe Non-Toxic for Babies & Toddlers Zinc Oxide Water Resistant Travel Size Face & Body

Happy Ocean$20.9484 rev

1y ago

Alba Botanica Hawaiian Coconut Sunscreen Spray Broad Spectrum SPF 50 Sunscreen Water Resistant and Biodegradable 5 fl oz Bottle (Pack of 2)

Alba Botanica$16.10631 rev

2y ago

What buyers say about reef safe sunscreen travel size

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall11%

“It's got excellent reviews”

Protection9%

“Good sun protection”

Suitability Combination Skin8%

“Good for my Skin”

Smell7%

“Fragrance Free”

Ease Of Application4%

“Easy application”

Efficiency4%

“Works well for daily use”

Value For Money4%

“Worth the price”

Ease Of Use3%

“easy on easy off”

Advertised Vs Actual Product3%

“does what it says”

Absorbency3%

“absorbs nicely”

What buyers complain about

Allergies10%

“gave a rash”

Color9%

“Not even any pink to my face”

Oily/Greasy6%

“Super oily”

Thickness5%

“Too thick”

Smell4%

“No smell”

Functionality-Overall4%

“Not effective”

Value For Money3%

“Expensive”

Sensitivity-Overall2%

“Not for sensitive skin”

Residue2%

“leaves a weird residue”

Skin Health2%

“Burns skin and mine arrived broken”

Top return reasons

Size-Overall14%

Value For Money14%

Advertised Vs Actual Product12%

Leak-Proof5%

Ingredients-Overall5%

Oily/Greasy4%