Is reef safe sunscreen spf 70 profitable to sell on Amazon United States?

The niche generates $472K/yr across 16 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +99.5%. Flapen's verdict: Worth a look (56/100).

How competitive is the reef safe sunscreen spf 70 niche?

2 brands and 88 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in reef safe sunscreen spf 70?

Top complaints mined from reviews: Allergies, Smell, Oily/Greasy. The return rate is 0.3%.

When does demand for reef safe sunscreen spf 70 peak?

Demand peaks in Mar–May–Jun–Jul; the busiest month runs 5.4× the quietest.

What does it cost to enter the reef safe sunscreen spf 70 niche?

Listings span $6.34–$29.22; the average listing price is $12.86 (sweet spot $15–$100). The average incumbent carries 6,007 reviews — the moat a new listing must climb.

reef safe sunscreen spf 70

Worth a look

Shows searches that convert (16.8% search→purchase), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Conversion

Incredible16.8%

search→purchase rate — share of searches ending in a sale

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Growth

Great+99.5%

90-day search growth — must beat 0% to launch

Price range

Good$6.34–$29.22

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Good$472K

$472K/yr · 218K searches

Avg price

Good$12.86

avg listing price — sweet spot $15–$100

Competition

Okay63%

top-5 click share — leaders hold, buyers still browse

Review moat

Bad6,007.44

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, reef safe sunscreen spf 70 is a $472K/yr Amazon United States market (218K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Mar–May–Jun–Jul. Verdict: Worth a look — 56/100.

Data updated Jul 17, 2026 · scored weekly · How we score niches

reef safe sunscreen spf 70 market data

Units sold / yr: 40K–50K; avg 3,000–4,000/product
Revenue / yr: $514K–$643K; units × avg price
Conversion rate: 16.8%
Avg BSR: #47
Page quality: 0%
Prime: 100%
Sponsored: 69%
Out of stock: 0.0%
Avg brand age: 56 months
Avg seller age: 129 days

Competition & brand share

The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.

Brands

2 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

63%

Top 20: 100%

Open market

Neutrogena73%
Sun Bum27%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 93 weeks — +99.5% search growth over the last 90 days.

Peak months: Mar, May, Jun, Jul · busiest ÷ quietest = 5.4×

Open Trend

Top reef safe sunscreen spf 70 search terms

neutrogena beach defense46K/yr +98.2%14.6% conv.
neutrogena beach defense 7031K/yr +81.7%19.8% conv.
beach defense sunscreen20K/yr +211.6%18.4% conv.
neutrogena sunscreen beach defense18K/yr +84.5%19.7% conv.
sun bum 7014K/yr +141.9%18.9% conv.
sun bum sunscreen 7012K/yr +146.0%16.9% conv.
beach defense sunscreen 7012K/yr +118.8%20.9% conv.
beach defense7K/yr +157.6%15.7% conv.
neutrogena beach defense sunscreen6K/yr +85.8%15.8% conv.
sunbum 7013K/yr +29.4%17.0% conv.

All search terms

Top reef safe sunscreen spf 70 products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 16 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Neutrogena Beach Defense Sunscreen Spray SPF 70 Broad Spectrum UVA UVB Protection Lightweight Water Resistant up to 80 Minutes Beach-Strength Sun Protection for Whole Family 6.5 oz

Neutrogena$7.934.7★9,291 rev

Neutrogena Beach Defense Sunscreen Lotion SPF 70 Broad Spectrum UVA UVB Protection Lightweight Water Resistant up to 80 Minutes Beach-Strength Sun Protection for Whole Family 6.7 fl oz

Neutrogena$6.344.7★23,856 rev

Neutrogena Beach Defense Sunscreen Spray SPF 50 Broad Spectrum UVA UVB Protection Lightweight Water Resistant up to 80 Minutes Oil-Free Beach-Strength Sun Protection for Whole Family 6.5 oz

Neutrogena$7.144.7★11,855 rev

Sun Bum Original SPF 70 Sunscreen Body Lotion - Broad Spectrum Moisturizing Sunscreen with Vitamin E - Hawaii 104 Act Compliant (Made without Octinoxate & Oxybenzone) - 8 oz

Sun Bum$16.914.8★7,290 rev

Sun Bum Original SPF 70 Sunscreen Body Spray - Broad Spectrum Moisturizing Sunscreen with Vitamin E - Hawaii 104 Act Compliant (Made without Octinoxate & Oxybenzone) - 6 oz

Sun Bum$14.404.8★5,075 rev

Newest

by launch date

Neutrogena Sunscreen Lotion Beach Defense SPF 70 Face and Body Sunscreen Hawaii Reef Act 104 Compliant Octinoxate & Oxybenzone Free Fast Absorbing Sun Care 6.7 fl oz Twin Pack

Neutrogena$16.28114 rev

5mo ago

Sun Bum Original SPF 70 Sunscreen Body Spray - Broad Spectrum Moisturizing Sunscreen with Vitamin E - Hawaii 104 Act Compliant (Made without Octinoxate & Oxybenzone) - 6 oz (Pack of 2)

Sun Bum$29.225,075 rev

1y ago

Neutrogena Beach Defense Kids Sunscreen Stick SPF 60+ Hawaii Reef Act 104 Compliant Octinoxate & Oxybenzone Free Sunscreen for Face & Body Travel Size Sun Protection 1.5 oz

Neutrogena$19.001,280 rev

2y ago

Neutrogena Beach Defense Kids Sunscreen Spray SPF 70 Water-Resistant Spray Sunscreen Broad Spectrum Protection Oxybenzone-Free & Fast-Drying Beach Vacation Essential 6.5 oz Pack of 2

Neutrogena$17.251,280 rev

3y ago

Sun Bum Original SPF 70 Sunscreen Face Lotion - Broad Spectrum Moisturizing Facial Sunscreen with Vitamin E - Travel Size - 3 oz

Sun Bum$13.272,715 rev

5y ago

What buyers say about reef safe sunscreen spf 70

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall14%

“Great product and easy to use”

Smell13%

“The scent is light”

Protection7%

“Good sun protection”

Ease Of Application7%

“The best thing is the ease of application”

Ease Of Use7%

“Easy to put on”

Efficiency6%

“Works good, keep out of your face though”

Value For Money6%

“Good value”

Suitability Combination Skin5%

“Great for sensitive skin”

Advertised Vs Actual Product3%

“As described”

Suitability Hot Weather3%

“Its ideal for the summer sun”

What buyers complain about

Allergies12%

“Allergic reaction”

Smell6%

“terrible smell”

Oily/Greasy6%

“It also feels a bit greasy on my skin”

Color5%

“A bit pink”

Advertised Vs Actual Product5%

“Misleading label and ad”

Leak-Proof4%

“Container is leaking”

Functionality-Overall4%

“Doesnt work”

Ingredients-Overall3%

“These ingredients are not reef safe”

Protection3%

“product wont fully protect”

Value For Money3%

“A bit expensive”

Top return reasons

Leak-Proof25%

Size-Overall14%

Advertised Vs Actual Product12%

Value For Money11%

Smell7%

Certifications5%

Adhesion/Stickiness4%

Product Condition4%

Ingredients-Overall2%

Functionality-Overall2%

Common questions

Is reef safe sunscreen spf 70 profitable to sell on Amazon United States?: The niche generates $472K/yr across 16 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +99.5%. Flapen's verdict: Worth a look (56/100).
How competitive is the reef safe sunscreen spf 70 niche?: 2 brands and 88 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in reef safe sunscreen spf 70?: Top complaints mined from reviews: Allergies, Smell, Oily/Greasy. The return rate is 0.3%.
When does demand for reef safe sunscreen spf 70 peak?: Demand peaks in Mar–May–Jun–Jul; the busiest month runs 5.4× the quietest.
What does it cost to enter the reef safe sunscreen spf 70 niche?: Listings span $6.34–$29.22; the average listing price is $12.86 (sweet spot $15–$100). The average incumbent carries 6,007 reviews — the moat a new listing must climb.