Reef Safe Sunscreen Spf 70

Shoppers searched for this 218K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 16.8% of those searches ended in a purchase. Searches in the last 90 days moved +99.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $472K a year.

Searches, last 12 months

218K

Growth, 90 days vs prior 90

+99.5%

Conversion, latest week

16.8%

Market size, estimated

$472Ka year

Peak month

June5.4× the quietest month

Top search term

neutrogena beach defense46K searches a year

Listings sell for $12.86 on average, from $6.34 to $29.22. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 3,000 to 4,000 of them. At $12.86 that is $39K to $51K a year per listing.

Average price

$12.86under the $15 to $100 sweet spot

Price range

$6.34–$29.22

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

40K–50K

Units per listing a year

3,000–4,000

Revenue per listing a year

$39K–$51K

Returns

0.3%of orders · Amazon United States median 2.1%

69% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #47 within Sunscreens & Tanning Products. It carries 6,007 reviews at 4.74 stars, so a new listing needs social proof before a better product.

Sponsored listings

69%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#47in Sunscreens & Tanning Products

Average rating

4.74 starsAmazon United States average 4.42 stars

Average reviews

6,007per listing

Listings tracked

16

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

56 months