reef safe sunscreen spf 30
Worth a lookShows searches that convert (20.2% search→purchase), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Conversion
Incredible20.2%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Avg price
Great$17.02avg listing price — sweet spot $15–$100
Price range
Great$7.95–$35.81cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+49.2%90-day search growth — must beat 0% to launch
Market size
Good$602K$602K/yr · 175K searches
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad8,382.13avg incumbent reviews — the moat a new listing must climb
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, reef safe sunscreen spf 30 is a $602K/yr Amazon United States market (175K searches/yr). The top 5 brands hold 100% of demand. Verdict: Worth a look — 55/100.
Data updated Jul 17, 2026 · scored weekly · How we score niches
reef safe sunscreen spf 30 market data
- Units sold / yr
- 30K–40K
- avg 1,500–2,000/product
- Revenue / yr
- $511K–$681K
- units × avg price
- Conversion rate
- 20.2%
- Avg BSR
- #136
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 56%
- Out of stock
- 0.0%
- Avg brand age
- 70 months
- Avg seller age
- 129 days
Competition & brand share
The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.Brands
2 falling
Sellers
105
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
67%
Top 20: 100%
Open market
0%
- Sun Bum63%
- Neutrogena37%
- Open — no brand owns it (0%)
Demand
Weekly Amazon search volume, last 24 weeks — +49.2% search growth over the last 90 days.Top reef safe sunscreen spf 30 search terms
- sunbum 3028K/yr
- sun bum 3022K/yr
- reef safe sunscreen spf 3031K/yr
- neutrogena sunscreen 3014K/yr
- sun bum spf 3010K/yr
- sun bum 30 sunscreen7K/yr
- sun bum sunscreen 308K/yr
- neutrogena sunscreen spf 3010K/yr
- neutrogena beach defense 305K/yr
- neutrogena spf 306K/yr
Top reef safe sunscreen spf 30 products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 16 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Sun Bum Original SPF 30 Sunscreen Body Lotion - Broad Spectrum Moisturizing Sunscreen with Vitamin E - Hawaii 104 Act Compliant (Made without Octinoxate & Oxybenzone) - 8 oz
Sun Bum$17.294.7★23,164 rev
Sun Bum Original SPF 30 Sunscreen Body Spray - Broad Spectrum Moisturizing Sunscreen with Vitamin E - Hawaii 104 Act Compliant (Made without Octinoxate & Oxybenzone) - 6 oz
Sun Bum$14.384.8★11,250 rev
Sun Bum Original SPF 30 Sunscreen Body Lotion - Broad Spectrum Moisturizing Sunscreen with Vitamin E - Hawaii 104 Act Compliant (Made without Octinoxate & Oxybenzone) - Travel Size - 3 oz
Sun Bum$8.724.7★23,164 rev
Neutrogena Ultra Sheer Dry-Touch Sunscreen SPF 30 for Face & Body Lightweight Non Greasy Broad Spectrum UVA/UVB Protection No White Cast Water Resistant (80 Min) Travel Sunscreen Lotion 3 fl oz
Neutrogena$8.504.7★273 rev
Neutrogena Sunscreen Lotion Beach Defense SPF 30 Face and Body Sunscreen Hawaii Reef Act 104 Compliant Octinoxate & Oxybenzone Free Fast Absorbing Sun Care 6.7 fl. oz
Neutrogena$11.054.7★2,447 rev
Newest
by launch date
Sun Bum Original SPF 30 Sunscreen Body Spray - Broad Spectrum Moisturizing Sunscreen with Vitamin E - Hawaii 104 Act Compliant (Made without Octinoxate & Oxybenzone) - 6 oz (Pack of 2)
Sun Bum$29.9211,250 rev
Sun Bum Road Tripper - Travel Sized Sun Care Pack with Sunscreen Lotion Face Stick and Lip Balm - SPF 30 Broad Spectrum UVA/UVB Protection - Hawaii 104 Act Compliant - TSA Friendly
Sun Bum$22.69756 rev
Sun Bum Original SPF 30 Sunscreen Body Lotion - Broad Spectrum Moisturizing Sunscreen with Vitamin E - Hawaii 104 Act Compliant (Made Without Octinoxate & Oxybenzone) - 16 oz
Sun Bum$31.1723,164 rev
Sun Bum Original SPF 30 Sunscreen Lotion | Vegan and Hawaii 104 Act Compliant (Octinoxate & Oxybenzone Free) Broad Spectrum Moisturizing UVA/UVB Sunscreen with Vitamin E | 3 oz (Pack of 2)
Sun Bum$22.8723,164 rev
Neutrogena Purescreen+ Tinted Sunscreen for Face SPF 30 Broad Spectrum Mineral Sunscreen with Zinc Oxide & Vitamin E Water Resistant Fragrance Free Medium 1.1 fl oz
Neutrogena$15.192,765 rev
Trending
90-day click momentumNeutrogena Ultra Sheer Dry-Touch Sunscreen SPF 30 for Face & Body Lightweight Non Greasy Broad Spectrum UVA/UVB Protection No White Cast Water Resistant (80 Min) Travel Sunscreen Lotion 3 fl oz
Neutrogena$8.504.7★
Sun Bum Original SPF 30 Sunscreen Body Lotion - Broad Spectrum Moisturizing Sunscreen with Vitamin E - Hawaii 104 Act Compliant (Made without Octinoxate & Oxybenzone) - Travel Size - 3 oz
Sun Bum$8.724.7★
Sun Bum Original SPF 30 Sunscreen Body Spray - Broad Spectrum Moisturizing Sunscreen with Vitamin E - Hawaii 104 Act Compliant (Made without Octinoxate & Oxybenzone) - 6 oz
Sun Bum$14.384.8★
Sun Bum Original SPF 30 Sunscreen Body Lotion - Broad Spectrum Moisturizing Sunscreen with Vitamin E - Hawaii 104 Act Compliant (Made Without Octinoxate & Oxybenzone) - 16 oz
Sun Bum$31.174.7★
Sun Bum Road Tripper - Travel Sized Sun Care Pack with Sunscreen Lotion Face Stick and Lip Balm - SPF 30 Broad Spectrum UVA/UVB Protection - Hawaii 104 Act Compliant - TSA Friendly
Sun Bum$22.694.8★
What buyers say about reef safe sunscreen spf 30
What buyers praise and complain about, mined from review topics.What buyers love
“It also has a nice light scent”
“Excellent product”
“Good value”
“Very good product for the skin”
“Works as it should”
“Perfect size”
“offers durable protection”
“Light and protect from UV”
“Excellent coverage”
“Easy to use”
What buyers complain about
“You'll look pale”
“False advertising”
“irritating right under your nose”
“Very greasy”
“Waste of money”
“by far gets dry”
“It leaks out of the container”
“It is not scented at all”
“This is not ultra sheer”
“so very little coverage”
Top return reasons
Common questions
- Is reef safe sunscreen spf 30 profitable to sell on Amazon United States?
- The niche generates $602K/yr across 16 tracked products. 90-day search growth is +49.2%. Flapen's verdict: Worth a look (55/100).
- How competitive is the reef safe sunscreen spf 30 niche?
- 2 brands and 105 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in reef safe sunscreen spf 30?
- Top complaints mined from reviews: Color, Advertised Vs Actual Product, Allergies. The return rate is 0.4%.
- What does it cost to enter the reef safe sunscreen spf 30 niche?
- Listings span $7.95–$35.81; the average listing price is $17.02 (sweet spot $15–$100). The average incumbent carries 8,382 reviews — the moat a new listing must climb.