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Reef Safe Sunscreen Spf 30

Maybe

Buyers convert on 20.2% of searches. But the top 5 brands take 100% of clicks, so Reef Safe Sunscreen Spf 30 is a Maybe.

Flapen Score
55
55 / 100
Top 19% of 10,978 Beauty & Personal Care niches · +7 vs the category median of 48
Market size
$602K/yr175K searches / yr
90-day growth
+49.2%search demand this quarter
Competition
67%top-5 click share · 2 brands · 105 sellers

Flapen Score

Reef Safe Sunscreen Spf 30 against its category

The dotted line is the Beauty & Personal Care average. Past it, Reef Safe Sunscreen Spf 30 is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Reef Safe Sunscreen Spf 30 market on Amazon at a glance

Shoppers on Amazon United States searched for Reef Safe Sunscreen Spf 30 175K times last year and spent an estimated $602K. All 2 brands take every click. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

An estimated 20.2% of those searches ended in a purchase.

Shoppers searched for this 175K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 20.2% of those searches ended in a purchase. Searches in the last 90 days moved +49.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $602K a year.

Searches, last 12 months
175K
Growth, 90 days vs prior 90
+49.2%
Conversion, latest week
20.2%
Market size, estimated
$602Ka year
Top search term
sunbum 3028K searches a year

02 · Price

A sale here is worth $17.02.

Listings sell for $17.02 on average, from $7.95 to $35.81. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,500 to 2,000 of them. At $17.02 that is $26K to $34K a year per listing.

Average price
$17.02inside the $15 to $100 sweet spot
Price range
$7.95–$35.81
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
30K–40K
Units per listing a year
1,500–2,000
Revenue per listing a year
$26K–$34K
Returns
0.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

56% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #136 within Sunscreens & Tanning Products. It carries 8,382 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings
56%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#136in Sunscreens & Tanning Products
Average rating
4.64 starsAmazon United States average 4.42 stars
Average reviews
8,382per listing
Listings tracked
16

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 70 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
70 months

Products

Top Reef Safe Sunscreen Spf 30 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.

Brands

2 falling

Sellers

105

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

0%

  • Brand 163%
  • Brand 237%
  • Open — no brand owns it (0%)

Demand

Reef Safe Sunscreen Spf 30 search demand

Weekly searches over the year. Pick a range.

5K3KSpike '26Prime Day '26Feb '26Mar '26Mar '26Apr '26May '26Jun '26

Search terms

Top Reef Safe Sunscreen Spf 30 search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • sunbum 3028K/yr
  • sun bum 3022K/yr
  • reef safe sunscreen spf 3031K/yr
  • neutrogena sunscreen 3014K/yr
  • sun bum spf 3010K/yr
  • sun bum 30 sunscreen7K/yr
  • sun bum sunscreen 308K/yr
  • neutrogena sunscreen spf 3010K/yr
  • neutrogena beach defense 305K/yr
  • neutrogena spf 306K/yr

Reviews and returns

What reviews say buyers love and hate about Reef Safe Sunscreen Spf 30

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Smell”
8%of negative reviews mention “Color”
0.4%of orders come back
“You'll look pale”
A buyer, on “Color”8% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Reef Safe Sunscreen Spf 30 questions

Answered from the same tracked data.