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Reef Safe Sunscreen Spf 30

Maybe

Buyers convert on 20.2% of searches. But the top 5 brands take 100% of clicks, so Reef Safe Sunscreen Spf 30 is a Maybe.

Flapen Score
55
55 / 100
Top 19% of 10,978 Beauty & Personal Care niches · +7 vs the category median of 48
Market size
$602K/yr175K searches / yr
90-day growth
+49.2%search demand this quarter
Competition
67%top-5 click share · 2 brands · 105 sellers

Flapen Score

Reef Safe Sunscreen Spf 30 against its category

The dotted line is the Beauty & Personal Care average. Past it, Reef Safe Sunscreen Spf 30 is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Reef Safe Sunscreen Spf 30 market on Amazon at a glance

Reef Safe Sunscreen Spf 30 is a $602K a year market on Amazon United States, with 175K searches a year. The top 5 brands take 100% of clicks. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

Demand comes close.

Shoppers search 175K times a year and 20.2% buy. Search demand moved +49.2% in 90 days, so the market is growing into its $602K a year.

Search volume
175K
Search growth, 90 days
+49.2%
Conversion
20.2%
Market size
$602K

02 · Money

The money is there.

Shoppers bought 30K to 40K units at $17.02 on average, 1,500 to 2,000 per product. Units times price is $511K to $681K a year.

Units sold
30K–40K
Units per product
1,500–2,000
Average price
$17.02
Units × price
$511K–$681K

03 · Shelf

Brands here are established.

The average listing ranks #136. 100% of listings ship Prime. 56% of the shelf is sponsored, so budget for ads. The average listing is out of stock 0.0% of the time. The average brand has sold here for 70 months.

Average BSR
#136
Prime
100%
Sponsored
56%
Out of stock
0.0%
Average brand age
70 months

Products

Top Reef Safe Sunscreen Spf 30 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.

$0$60K$120K$181K$241K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 falling

Sellers

105

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

0%

  • Sun Bum63%
  • Neutrogena37%
  • Open — no brand owns it (0%)

Demand

Reef Safe Sunscreen Spf 30 search demand

Weekly searches over the year. Pick a range.

5K3KSpike '26Prime Day '26Feb '26Mar '26Mar '26Apr '26May '26Jun '26

Search terms

Top Reef Safe Sunscreen Spf 30 search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • sunbum 3028K/yr
  • sun bum 3022K/yr
  • reef safe sunscreen spf 3031K/yr
  • neutrogena sunscreen 3014K/yr
  • sun bum spf 3010K/yr
  • sun bum 30 sunscreen7K/yr
  • sun bum sunscreen 308K/yr
  • neutrogena sunscreen spf 3010K/yr
  • neutrogena beach defense 305K/yr
  • neutrogena spf 306K/yr

Reviews and returns

What reviews say buyers love and hate about Reef Safe Sunscreen Spf 30

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Color8%

You'll look pale

Too White

Not a good color match

Advertised Vs Actual Product7%−0.01

False advertising

Misleading information

False advertisement

Allergies5%−0.01

irritating right under your nose

who has a sunscreen allergy

I get rashes from most other sunscreen products

Oily/Greasy4%−0.01

Very greasy

makes u look greasy

Looks really oily

Value For Money4%+0.38

Waste of money

Pricing could be lower

Too expensive

Love

Smell17%+1.67

It also has a nice light scent

Love the smell

I really like that its fragrance-free

Quality-Overall13%+0.78

Excellent product

Excellent product on the go

Good rating

Value For Money8%+0.38

Good value

Great value

Worth the price

Suitability Combination Skin6%+0.25

Very good product for the skin

really helped my skin stay clear

Feels good on the skin

Advertised Vs Actual Product5%−0.01

Works as it should

As described

Just as pictured

Return

0.4% Return rate 55% Fixable by listing

Size-Overall20%▅▇▆▇██
Color12%▆▇▇▇█▆

You'll look pale

Too White

Not a good color match

Advertised Vs Actual Product11%▇▆█▇▄▅

False advertising

Misleading information

False advertisement

Leak-Proof10%▇▄▅▆██

It leaks out of the container

they all leak all over the place

It keeps leaking and bursting out

Value For Money8%▃▇▃▄▆█

Waste of money

Pricing could be lower

Too expensive

FAQ

Common Reef Safe Sunscreen Spf 30 questions

Answered from the same tracked data.