Reef Safe Sunscreen

Shoppers searched for this 1.8M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.2% of those searches ended in a purchase. Searches in the last 90 days moved -6.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.0M a year.

Searches, last 12 months

1.8M

Growth, 90 days vs prior 90

-6.9%

Conversion, latest week

6.2%

Market size, estimated

$2.0Ma year

Peak month

July3.1× the quietest month

Top search term

reef safe sunscreen1.1M searches a year

Listings sell for $17.75 on average, from $6.34 to $42.75. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 3,000 to 4,000 of them. At $17.75 that is $53K to $71K a year per listing.

Average price

$17.75inside the $15 to $100 sweet spot

Price range

$6.34–$42.75

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

150K–200K

Units per listing a year

3,000–4,000

Revenue per listing a year

$53K–$71K

Returns

0.5%of orders · Amazon United States median 2.1%

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #100 within Sunscreens & Tanning Products. It carries 6,556 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings

89%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#100in Sunscreens & Tanning Products

Average rating

4.49 starsAmazon United States average 4.42 stars

Average reviews

6,556per listing

Listings tracked

36

5 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months

5

Successful launches

5Amazon's first-year sales bar

Average brand age

51 months