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Redness Serum

Fail

Shoppers spend an estimated $24K a year here, so Redness Serum is a Fail.

Flapen Score
43
43 / 100
Ranks 7,421 of 10,978 Beauty & Personal Care niches · −5 vs the category median of 48
Market size
$24K/yr44K searches / yr
90-day growth
-28.1%search demand this quarter
Competition
62%top-5 click share · 18 brands · 48 sellers

Flapen Score

Redness Serum against its category

The dotted line is the Beauty & Personal Care average. Past it, Redness Serum is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Redness Serum market on Amazon at a glance

Shoppers on Amazon United States searched for Redness Serum 44K times last year and spent an estimated $24K. The top 5 brands take 70% of clicks. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 2.8% of those searches ended in a purchase.

Shoppers searched for this 44K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.8% of those searches ended in a purchase. Searches in the last 90 days moved -28.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $24K a year.

Searches, last 12 months
44K
Growth, 90 days vs prior 90
-28.1%
Conversion, latest week
2.8%
Market size, estimated
$24Ka year
Top search term
redness serum19K searches a year

02 · Price

A sale here is worth $19.45.

Listings sell for $19.45 on average, from $5.86 to $63.54. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $19.45 that is $0 to $2K a year per listing.

Average price
$19.45inside the $15 to $100 sweet spot
Price range
$5.86–$63.54
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
0.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

83% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 5.3% of listings are out of stock. The average listing ranks #456 within Serums. It carries 5,895 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
96%
Out of stock, average day
5.3%
Average rank
#456in Serums
Average rating
4.37 starsAmazon United States average 4.42 stars
Average reviews
5,895per listing
Listings tracked
23

04 · Newcomers

4 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
4Amazon's first-year sales bar
Average brand age
48 months

Products

Top Redness Serum products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.

Brands

18 falling

Sellers

48

Top-5 brand share

70%

Top 20: 100%

Top-5 click share

62%

Top 20: 96%

Open market

26%

  • Brand 127%
  • Brand 218%
  • Brand 311%
  • Brand 410%
  • Brand 54%
  • Brand 64%

Demand

Redness Serum search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KSpike '25Black Friday '25Spike '26SepOctNovDecJanFebMarAprMayJun

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 26.3× · 11 of 12 months tracked

Search terms

Top Redness Serum search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • redness serum19K/yr
  • anti redness serum10K/yr
  • redness serum for face3K/yr
  • serum for redness on face4K/yr
  • ph lab anti redness serum3K/yr
  • ph lab anti redness5K/yr

Reviews and returns

What reviews say buyers love and hate about Redness Serum

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Suitability Combination Skin”
17%of negative reviews mention “Allergies”
0.5%of orders come back
“Skin reaction”
A buyer, on “Allergies”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Redness Serum questions

Answered from the same tracked data.