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redmond clay

Skip it

Brand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.

Market size 21Growth 51Conversion 89Competition 15Returns 96Price range 84Avg price 95Brand share 5Review moat 40Quality gap 25

Returns

Incredible0.8%

return rate — above 5% kills the launch gate

Avg price

Incredible$27.81

avg listing price — sweet spot $15–$100

Conversion

Great10.5%

search→purchase rate — share of searches ending in a sale

Price range

Great$7.55–$60.94

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Good+21.6%

90-day search growth — must beat 0% to launch

Review moat

Okay2,471.4

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Market size

Bad$85K

$85K/yr · 29K searches

Competition

Bad82%

top-5 click share — a locked-up shelf

Brand share

Bad98%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, redmond clay is a $85K/yr Amazon United States market (29K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Jun–Aug–Sep. Verdict: Skip it — 45/100.

Data updated Jul 16, 2026 · scored weekly · How we score niches

redmond clay market data

Units sold / yr
2K–3K
avg 100–250/product
Revenue / yr
$56K–$70K
units × avg price
Conversion rate
10.5%
Avg BSR
#608
Page quality
0%
Prime
90%
Sponsored
70%
Out of stock
4.9%
Avg brand age
84 months
Avg seller age
176 days

Competition & brand share

The top 5 products capture 82% of clicks — a locked-up shelf that new listings rarely crack.

Brands

6 falling

Sellers

35

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

82%

Top 20: 100%

Open market

0%

  • Redmond68%
  • REDMOND18%
  • Redmond Clay7%
  • YARELI3%
  • Pure Body Naturals3%
  • FOSSIL POWER2%
  • Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 54 weeks — +21.6% search growth over the last 90 days.
1K750Spike '25Spike '26JulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jun, Aug, Sep · busiest ÷ quietest = 2.9×

Top redmond clay search terms

  • redmond clay14K/yr
  • redmond bentonite clay8K/yr
  • redmond clay bentonite clay5K/yr
  • redmond bentonite clay food grade2K/yr
All search terms

Top redmond clay products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$9K20%$17K30%$26K40%$34K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 10 tracked products in this niche — three views at once, no toggling.

What buyers say about redmond clay

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall22%

“Fine, fine powder :”

Soft Feel12%

“Makes my skin so soft”

Suitability Combination Skin9%

“Smooth skin”

Moist/Dry9%

“FOLLOW up with moisturizer this is very drying”

Advertised Vs Actual Product7%

“Does the job”

Value For Money6%

“Good price for amount”

Allergies5%

“No irritation to my sensitive skin”

Efficiency4%

“it worked really well”

Ease Of Use4%

“It is easy to use”

Smell3%

“make me smelling fresh from my deodorant”

What buyers complain about

Skin Health11%

“Wouldn't recommend, kinda burns n my face didn't feel any better”

Allergies10%

“it now makes the rash worse”

Leak-Proof9%

“Item was leaking”

Ingredients-Overall6%

“What they don't understand is I had other products in there as well”

Texture/Consistency-Overall5%

“Weird texture”

Value For Money5%

“ok. ok not the best deal”

Size-Overall5%

“Large size for a pony”

Smell4%

“I was having stinky pits even just after I washed them”

Thickness3%

“too thick to swallow you will choke”

Dilute/Watery3%

“This one is THREE parts clay to one part water, and you have to keep adding more and more and more water to it, and it never does mix up smoothly”

Top return reasons

Leak-Proof20%
Advertised Vs Actual Product17%
Functionality-Overall11%
Size-Overall7%
Gap/Hole7%
Texture/Consistency-Overall4%
Value For Money3%
Material Quality3%
Defective Material/Parts3%
Ingredients-Overall2%

Common questions

Is redmond clay profitable to sell on Amazon United States?
The niche generates $85K/yr across 10 tracked products. 90-day search growth is +21.6%. Flapen's verdict: Skip it (45/100).
How competitive is the redmond clay niche?
6 brands and 35 sellers compete. The top 5 products take 82% of clicks and top 5 brands hold 98% of demand.
What do buyers complain about in redmond clay?
Top complaints mined from reviews: Skin Health, Allergies, Leak-Proof. The return rate is 0.8%.
When does demand for redmond clay peak?
Demand peaks in Jun–Aug–Sep; the busiest month runs 2.9× the quietest.
What does it cost to enter the redmond clay niche?
Listings span $7.55–$60.94; the average listing price is $27.81 (sweet spot $15–$100). The average incumbent carries 2,471 reviews — the moat a new listing must climb.