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Redmond Clay

Fail

The top 5 brands take 98% of clicks, so Redmond Clay is a Fail.

Flapen Score
45
45 / 100
Ranks 6,474 of 10,978 Beauty & Personal Care niches · −3 vs the category median of 48
Market size
$85K/yr29K searches / yr
90-day growth
+21.6%search demand this quarter
Competition
82%top-5 click share · 6 brands · 35 sellers

Flapen Score

Redmond Clay against its category

The dotted line is the Beauty & Personal Care average. Past it, Redmond Clay is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Redmond Clay market on Amazon at a glance

Shoppers on Amazon United States searched for Redmond Clay 29K times last year and spent an estimated $85K. The top 5 brands take 98% of clicks. Demand peaks in Jun–Aug–Sep. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 10.5% of those searches ended in a purchase.

Shoppers searched for this 29K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.5% of those searches ended in a purchase. Searches in the last 90 days moved +21.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $85K a year.

Searches, last 12 months
29K
Growth, 90 days vs prior 90
+21.6%
Conversion, latest week
10.5%
Market size, estimated
$85Ka year
Peak month
August2.9× the quietest month
Top search term
redmond clay14K searches a year

02 · Price

A sale here is worth $27.81.

Listings sell for $27.81 on average, from $7.55 to $60.94. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At $27.81 that is $3K to $7K a year per listing.

Average price
$27.81inside the $15 to $100 sweet spot
Price range
$7.55–$60.94
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
100–250
Revenue per listing a year
$3K–$7K
Returns
0.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

70% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 4.9% of listings are out of stock. The average listing ranks #608 within Masks. It carries 2,471 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
70%
Prime listings
90%
Out of stock, average day
4.9%
Average rank
#608in Masks
Average rating
4.60 starsAmazon United States average 4.42 stars
Average reviews
2,471per listing
Listings tracked
10

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 84 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
84 months

Products

Top Redmond Clay products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 82% of clicks. A locked shelf that new listings rarely crack.

Brands

6 falling

Sellers

35

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

82%

Top 20: 100%

Open market

0%

  • Brand 168%
  • Brand 218%
  • Brand 37%
  • Brand 43%
  • Brand 53%
  • Brand 62%
  • Open — no brand owns it (0%)

Demand

Redmond Clay search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Spike '25Spike '26JulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jun, Aug, Sep · busiest ÷ quietest = 2.9×

Search terms

Top Redmond Clay search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • redmond clay14K/yr
  • redmond bentonite clay8K/yr
  • redmond clay bentonite clay5K/yr
  • redmond bentonite clay food grade2K/yr

Reviews and returns

What reviews say buyers love and hate about Redmond Clay

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Quality-Overall”
11%of negative reviews mention “Skin Health”
0.8%of orders come back
“Wouldn't recommend, kinda burns n my face didn't feel any better”
A buyer, on “Skin Health”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Redmond Clay questions

Answered from the same tracked data.