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Redken Volume Maximizer

Maybe

Buyers convert on 14.0% of searches. But the top 5 brands take 93% of clicks, so Redken Volume Maximizer is a Maybe.

Flapen Score
61
61 / 100
Top 7% of 10,978 Beauty & Personal Care niches · +13 vs the category median of 48
Market size
$638K/yr253K searches / yr
90-day growth
+15.8%search demand this quarter
Competition
43%top-5 click share · 9 brands · 73 sellers

Flapen Score

Redken Volume Maximizer against its category

The dotted line is the Beauty & Personal Care average. Past it, Redken Volume Maximizer is stronger. Inside it, weaker.

61Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Redken Volume Maximizer market on Amazon at a glance

Shoppers on Amazon United States searched for Redken Volume Maximizer 253K times last year and spent an estimated $638K. The top 5 brands take 93% of clicks. Demand peaks in Feb–Mar–Apr–May–Dec. Flapen scores it 61 out of 100, a Maybe.

01 · Demand

14.0% of searches ended in a purchase last week.

Shoppers searched for this 253K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 14.0% of those searches ended in a purchase. Searches in the last 90 days moved +15.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $638K a year.

Searches, last 12 months
253K
Growth, 90 days vs prior 90
+15.8%
Conversion, latest week
14.0%
Market size, estimated
$638Ka year
Peak month
May4.5× the quietest month
Top search term
paul mitchell gel41K searches a year

02 · Price

A sale here is worth $18.04.

Listings sell for $18.04 on average, from $8.00 to $34.27. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 1,500 to 2,000 of them. At $18.04 that is $27K to $36K a year per listing.

Average price
$18.04inside the $15 to $100 sweet spot
Price range
$8.00–$34.27
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
40K–50K
Units per listing a year
1,500–2,000
Revenue per listing a year
$27K–$36K
Returns
0.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

67% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #307 within Creams & Lotions. It carries 4,256 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
89%
Out of stock, average day
0.0%
Average rank
#307in Creams & Lotions
Average rating
4.54 starsAmazon United States average 4.42 stars
Average reviews
4,256per listing
Listings tracked
27

04 · Newcomers

Amazon counts 3 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 96 months on average, so the names here are established.

Launched, last 12 months
4
Successful launches
3Amazon's first-year sales bar
Average brand age
96 months

Products

Top Redken Volume Maximizer products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.

$0$19K$38K$57K$77K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 rising

Sellers

73

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

43%

Top 20: 94%

Open market

4%

  • Paul Mitchell52%
  • TIGI16%
  • Bed Head13%
  • NIOXIN7%
  • Living Proof5%
  • Marc Anthony3%
  • Open — no brand owns it (3 brands, 4%)

Demand

Redken Volume Maximizer search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KSpike '24Holiday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Mar, Apr, May, Dec · busiest ÷ quietest = 4.5×

Search terms

Top Redken Volume Maximizer search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • paul mitchell gel41K/yr
  • small talk bed head26K/yr
  • bed head small talk23K/yr
  • paul mitchell extra body sculpting gel17K/yr
  • paul mitchell hair gel17K/yr
  • hair thickening cream17K/yr
  • paul mitchell sculpting gel17K/yr
  • paul mitchell gel sculpting gel12K/yr
  • nioxin hair thickening gel11K/yr
  • paul mitchell super clean sculpting gel9K/yr

Reviews and returns

What reviews say buyers love and hate about Redken Volume Maximizer

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money10%−0.03

not worth the cost

Too expensive

Expensive

Hair Related10%−0.07

Not recommended for my kind of hair

Does nothing for your hair

does not hold hair in place at all

Suitability Short Hair5%−0.04

this did nothing for my hair - will not buy again nor recommend

need short hair if in the wind

Not recommended for my kind of hair

Thickness5%+0.24

with a little extra thickness

does feel slightly thicker

is not a thickening gel

Functionality-Overall4%−0.02

Doesn't Work

Not one pump works

Doesn't do anything

Love

Quality-Overall16%+1.30

Great hair product

Excellent Product

great product, have used for many years

Smell13%+0.71

Has a lovely, light fragrance

a nice fruity scent

Smells good

Suitability Straight Hair11%+0.52

I have fine straight hair

makes my hair straight

It brings back my natural curls

Hair Styling9%+0.70

Hair. Holds well without having to use large amount.

defines my curls as well :

Makes it easy to style

Hair Growth7%+0.43

found it to improve the volume of my hair

Hair Thickening

Hair holds

Return

0.7% Return rate 28% Fixable by listing

Advertised Vs Actual Product15%▅█▇▆▇▆
Suitability Short Hair10%▇▆▆▆█▇

this did nothing for my hair - will not buy again nor recommend

need short hair if in the wind

Not recommended for my kind of hair

Functionality-Overall9%▅▆▆▇▇█

Doesn't Work

Not one pump works

Doesn't do anything

Smell7%▇█▇▇▆▇

smells very weird

smells bad

it smelled funny

Suitability Straight Hair6%▄▆▅▇▆█

Breaks hair

Not for thick straight hair

THIS WILL ACTUALLY MAKE YOUR HAIR GO FLAT

FAQ

Common Redken Volume Maximizer questions

Answered from the same tracked data.