Redken Volume Maximizer
MaybeBuyers convert on 14.0% of searches. But the top 5 brands take 93% of clicks, so Redken Volume Maximizer is a Maybe.
- Flapen Score
- 61 / 100Top 7% of 10,978 Beauty & Personal Care niches · +13 vs the category median of 4861
- Market size
- $638K/yr253K searches / yr
- 90-day growth
- +15.8%search demand this quarter
- Competition
- 43%top-5 click share · 9 brands · 73 sellers
Flapen Score
Redken Volume Maximizer against its category
The dotted line is the Beauty & Personal Care average. Past it, Redken Volume Maximizer is stronger. Inside it, weaker.
Market
The Redken Volume Maximizer market on Amazon at a glance
Shoppers on Amazon United States searched for Redken Volume Maximizer 253K times last year and spent an estimated $638K. The top 5 brands take 93% of clicks. Demand peaks in Feb–Mar–Apr–May–Dec. Flapen scores it 61 out of 100, a Maybe.
01 · Demand
14.0% of searches ended in a purchase last week.
Shoppers searched for this 253K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 14.0% of those searches ended in a purchase. Searches in the last 90 days moved +15.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $638K a year.
- Searches, last 12 months
- 253K
- Growth, 90 days vs prior 90
- +15.8%
- Conversion, latest week
- 14.0%
- Market size, estimated
- $638Ka year
- Peak month
- May4.5× the quietest month
- Top search term
- paul mitchell gel41K searches a year
02 · Price
A sale here is worth $18.04.
Listings sell for $18.04 on average, from $8.00 to $34.27. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 1,500 to 2,000 of them. At $18.04 that is $27K to $36K a year per listing.
- Average price
- $18.04inside the $15 to $100 sweet spot
- Price range
- $8.00–$34.27
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 40K–50K
- Units per listing a year
- 1,500–2,000
- Revenue per listing a year
- $27K–$36K
- Returns
- 0.7%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
67% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #307 within Creams & Lotions. It carries 4,256 reviews at 4.54 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 67%
- Prime listings
- 89%
- Out of stock, average day
- 0.0%
- Average rank
- #307in Creams & Lotions
- Average rating
- 4.54 starsAmazon United States average 4.42 stars
- Average reviews
- 4,256per listing
- Listings tracked
- 27
04 · Newcomers
Amazon counts 3 of last year's 4 launches as successful.
4 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 96 months on average, so the names here are established.
- Launched, last 12 months
- 4
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 96 months
Products
Top Redken Volume Maximizer products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Paul Mitchell Extra-Body Sculpting Gel Adds Fullness + Styling Control For Fine Hair 6.8 fl.oz
- Price
- $14.37
- Rating
- 4.5/5
- Reviews
- 7,267
- Age
- 18y ago

Paul Mitchell Super Clean Sculpting Gel Firm Hold Maximum Control + Shine For All Hair Types 6.8 fl oz
- Price
- $13.94
- Rating
- 4.4/5
- Reviews
- 6,793
- Age
- 22y ago

Paul Mitchell Extra-Body Sculpting Gel Adds Fullness + Styling Control For Fine Hair 16.9 fl.oz
- Price
- $26.52
- Rating
- 4.5/5
- Reviews
- 7,267
- Age
- 20y ago

Nioxin Density Defend Hair Thickening Gel | For Volumizing and Fuller Hair| No Stickiness or Stiffness | 5.1 Fl Oz
- Price
- $19.75
- Rating
- 4.4/5
- Reviews
- 4,456
- Age
- 13y ago

TIGI Bed Head Hair Thickening Cream Small Talk 3-Pack Moisturizing Volumizing Products for Smoother Thicker-Looking Hair Frizz Control Anti-Humidity 8.12 Oz Ea
- Price
- $34.27
- Rating
- 4.6/5
- Reviews
- 1,100
- Age
- 12y ago
Trending
90-day click momentum
TIGI Bed Head Volumizing Hair Products Set Queen for a Day Thickening Spray + Small Talk Hair Cream for Texture Definition & Frizz Control
- Price
- $29.89
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 3mo ago

Paul Mitchell Super Clean Sculpting Gel Firm Hold Maximum Control + Shine For All Hair Types 5.1 oz
- Price
- $15.68
- Rating
- 4.4/5
- Reviews
- 6,793
- Age
- 10mo ago

Paul Mitchell Super Clean Sculpting Gel Firm Hold Maximum Control + Shine For All Hair Types 2.5 oz
- Price
- $9.68
- Rating
- 4.2/5
- Reviews
- 44
- Age
- 10mo ago

Paul Mitchell Extra-Body Sculpting Gel Adds Fullness + Styling Control For Fine Hair 5.1 fl. oz
- Price
- $15.68
- Rating
- 4.5/5
- Reviews
- 7,267
- Age
- 10mo ago

Small Talk Thickening Cream 4.23 Oz
- Price
- $9.28
- Rating
- 4.5/5
- Reviews
- 3,131
- Age
- 2y ago
Newest
by launch date
TIGI Bed Head Volumizing Hair Products Set Queen for a Day Thickening Spray + Small Talk Hair Cream for Texture Definition & Frizz Control
- Price
- $29.89
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 3mo ago

Paul Mitchell Extra-Body Sculpting Gel Adds Fullness + Styling Control For Fine Hair 5.1 fl. oz
- Price
- $15.68
- Rating
- 4.5/5
- Reviews
- 7,267
- Age
- 10mo ago

Paul Mitchell Super Clean Sculpting Gel Firm Hold Maximum Control + Shine For All Hair Types 2.5 oz
- Price
- $9.68
- Rating
- 4.2/5
- Reviews
- 44
- Age
- 10mo ago

Paul Mitchell Super Clean Sculpting Gel Firm Hold Maximum Control + Shine For All Hair Types 5.1 oz
- Price
- $15.68
- Rating
- 4.4/5
- Reviews
- 6,793
- Age
- 10mo ago

Bed Head by TIGI Small Talk Thickening Cream Travel Size Mini 1.69 fl oz
- Price
- $8.00
- Rating
- 4.6/5
- Reviews
- 1,960
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.
Brands
9 rising
Sellers
73
Top-5 brand share
93%
Top 20: 100%
Top-5 click share
43%
Top 20: 94%
Open market
4%
- Paul Mitchell52%
- TIGI16%
- Bed Head13%
- NIOXIN7%
- Living Proof5%
- Marc Anthony3%
- Open — no brand owns it (3 brands, 4%)
Demand
Redken Volume Maximizer search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb, Mar, Apr, May, Dec · busiest ÷ quietest = 4.5×
Search terms
Top Redken Volume Maximizer search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- paul mitchell gel41K/yr
- small talk bed head26K/yr
- bed head small talk23K/yr
- paul mitchell extra body sculpting gel17K/yr
- paul mitchell hair gel17K/yr
- hair thickening cream17K/yr
- paul mitchell sculpting gel17K/yr
- paul mitchell gel sculpting gel12K/yr
- nioxin hair thickening gel11K/yr
- paul mitchell super clean sculpting gel9K/yr
Reviews and returns
What reviews say buyers love and hate about Redken Volume Maximizer
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
not worth the cost
Too expensive
Expensive
Not recommended for my kind of hair
Does nothing for your hair
does not hold hair in place at all
this did nothing for my hair - will not buy again nor recommend
need short hair if in the wind
Not recommended for my kind of hair
with a little extra thickness
does feel slightly thicker
is not a thickening gel
Doesn't Work
Not one pump works
Doesn't do anything
Love
Great hair product
Excellent Product
great product, have used for many years
Has a lovely, light fragrance
a nice fruity scent
Smells good
I have fine straight hair
makes my hair straight
It brings back my natural curls
Hair. Holds well without having to use large amount.
defines my curls as well :
Makes it easy to style
found it to improve the volume of my hair
Hair Thickening
Hair holds
Return
0.7% Return rate 28% Fixable by listing
this did nothing for my hair - will not buy again nor recommend
need short hair if in the wind
Not recommended for my kind of hair
Doesn't Work
Not one pump works
Doesn't do anything
smells very weird
smells bad
it smelled funny
Breaks hair
Not for thick straight hair
THIS WILL ACTUALLY MAKE YOUR HAIR GO FLAT
Keep looking
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Best Flapen score
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FAQ
Common Redken Volume Maximizer questions
Answered from the same tracked data.









