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Redken Spray Smooth

Fail

The top 5 products take 100% of clicks, so Redken Spray Smooth is a Fail.

Flapen Score
43
43 / 100
Ranks 7,421 of 10,978 Beauty & Personal Care niches · −5 vs the category median of 48
Market size
$57K/yr21K searches / yr
90-day growth
+5.5%search demand this quarter
Competition
100%top-5 click share · 2 brands · 2 sellers

Flapen Score

Redken Spray Smooth against its category

The dotted line is the Beauty & Personal Care average. Past it, Redken Spray Smooth is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Redken Spray Smooth market on Amazon at a glance

Shoppers on Amazon United States searched for Redken Spray Smooth 21K times last year and spent an estimated $57K. All 2 brands take every click. Demand peaks in Jul. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 11.3% of those searches ended in a purchase.

Shoppers searched for this 21K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.3% of those searches ended in a purchase. Searches in the last 90 days moved +5.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $57K a year.

Searches, last 12 months
21K
Growth, 90 days vs prior 90
+5.5%
Conversion, latest week
11.3%
Market size, estimated
$57Ka year
Peak month
July1.5× the quietest month
Top search term
redken spray smooth13K searches a year

02 · Price

A sale here is worth $23.46.

Listings sell for $23.46 on average, from $13.53 to $29.74. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 500 to 750 of them. At $23.46 that is $12K to $18K a year per listing.

Average price
$23.46inside the $15 to $100 sweet spot
Price range
$13.53–$29.74
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
500–750
Revenue per listing a year
$12K–$18K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

33% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #399 within Hair Sprays. It carries 1,533 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
33%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#399in Hair Sprays
Average rating
4.43 starsAmazon United States average 4.42 stars
Average reviews
1,533per listing
Listings tracked
3

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 75 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
75 months

Products

Top Redken Spray Smooth products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

2 flat

Sellers

2

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Brand 179%
  • Brand 221%

Demand

Redken Spray Smooth search demand

Weekly searches over the year, seasonality beneath. Pick a range.

700500Spike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26DecMarJunAugNovMarMay

Peak months: Jul · busiest ÷ quietest = 1.5×

Search terms

Top Redken Spray Smooth search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • redken spray smooth13K/yr
  • redken smooth spray6K/yr
  • redken spray smooth anti-frizz spray3K/yr
  • spray smooth anti-frizz spray with heat protection115/yr

Reviews and returns

What reviews say buyers love and hate about Redken Spray Smooth

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Smell”
13%of negative reviews mention “Moist/Dry”
<0.1%of orders come back, a rate Amazon rounds to zero
“It did cut down drying time”
A buyer, on “Moist/Dry”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Redken Spray Smooth questions

Answered from the same tracked data.