Is redken spray smooth profitable to sell on Amazon United States?

The niche generates $57K/yr across 3 tracked products. 90-day search growth is +5.5%. Flapen's verdict: Skip it (43/100).

How competitive is the redken spray smooth niche?

2 brands and 2 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in redken spray smooth?

Top complaints mined from reviews: Moist/Dry, Size-Overall, Adhesion/Stickiness. The return rate is 0.0%.

When does demand for redken spray smooth peak?

Demand peaks in Jul; the busiest month runs 1.5× the quietest.

What does it cost to enter the redken spray smooth niche?

Listings span $13.53–$29.74; the average listing price is $23.46 (sweet spot $15–$100). The average incumbent carries 1,533 reviews — the moat a new listing must climb.

redken spray smooth

Skip it

A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Avg price

Incredible$23.46

avg listing price — sweet spot $15–$100

Conversion

Great11.3%

search→purchase rate — share of searches ending in a sale

Price range

Great$13.53–$29.74

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Review moat

Okay1,533.33

avg incumbent reviews — the moat a new listing must climb

Growth

Okay+5.5%

90-day search growth — must beat 0% to launch

Market size

Bad$57K

$57K/yr · 21K searches

Competition

Bad100%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, redken spray smooth is a $57K/yr Amazon United States market (21K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul. Verdict: Skip it — 43/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

redken spray smooth market data

Units sold / yr: 3K–3K; avg 500–750/product
Revenue / yr: $59K–$70K; units × avg price
Conversion rate: 11.3%
Avg BSR: #399
Page quality: 0%
Prime: 100%
Sponsored: 33%
Out of stock: 0.0%
Avg brand age: 75 months
Avg seller age: 166 days

Competition & brand share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

Brands

2 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

Redken Brews79%
Redken21%

Demand & seasonality

Weekly Amazon search volume, last 101 weeks — +5.5% search growth over the last 90 days.

Peak months: Jul · busiest ÷ quietest = 1.5×

Open Trend

Top redken spray smooth search terms

redken spray smooth13K/yr +14.5%11.8% conv.
redken smooth spray6K/yr -4.6%13.3% conv.
redken spray smooth anti-frizz spray3K/yr -18.4%9.5% conv.
spray smooth anti-frizz spray with heat protection115/yr +5.0%19.1% conv.

All search terms

Top redken spray smooth products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 3 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Redken Brews$29.744.5★579 rev

Redken$13.534.3★198 rev

Redken Quick Blowout Spray - Smooths & Adds Hair Shine Lightweight Blowdry Heat Protectant and Hair Detanlger Spray Anti-Frizz

Redken$27.114.5★3,823 rev

Newest

by launch date

Redken Brews$29.74579 rev

3y ago

Redken$13.53198 rev

3y ago

Redken Quick Blowout Spray - Smooths & Adds Hair Shine Lightweight Blowdry Heat Protectant and Hair Detanlger Spray Anti-Frizz

Redken$27.113,823 rev

4y ago

What buyers say about redken spray smooth

What buyers praise and complain about, mined from review topics.

What buyers love

Smell25%

“Love this scent”

Quality-Overall17%

“Excellent product”

Moist/Dry7%

“Drys faster and smells amazing”

Protection7%

“protects my hair”

Hair Styling6%

“It made my blowout look more sleek”

Suitability Curly Hair6%

“Great for Curly hair”

Suitability Wavy Hair5%

“Best product for thick wiry hair”

Weight Light3%

“Its light and airy so it doesnt weigh down your hair”

Size-Overall2%

“I love the small”

Soft Feel2%

“Makes your hair super soft and shiny looking,”

What buyers complain about

Moist/Dry13%

“It did cut down drying time”

Size-Overall13%

“The size is a tiny can”

Adhesion/Stickiness12%

“Sticky feeling”

Smell11%

“Does not smell at all like the one my stylist used on me in the salon”

Damage/Burn Hair7%

“leaves a nasty film on my hair”

Suitability Colored Hair7%

“Left my hair super greasy and heavy, and after I got caught in the rain I ended up looking like a dirty drowned rat”

Suitability Short Hair7%

“This made my hair sticky”

Oily/Greasy6%

“made my hair greasy”

Hair Related5%

“It also left my hair slightly sticky instead of smooth and lightweight”

Advertised Vs Actual Product4%

“Product received not as advertised”

Common questions

Is redken spray smooth profitable to sell on Amazon United States?: The niche generates $57K/yr across 3 tracked products. 90-day search growth is +5.5%. Flapen's verdict: Skip it (43/100).
How competitive is the redken spray smooth niche?: 2 brands and 2 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in redken spray smooth?: Top complaints mined from reviews: Moist/Dry, Size-Overall, Adhesion/Stickiness. The return rate is 0.0%.
When does demand for redken spray smooth peak?: Demand peaks in Jul; the busiest month runs 1.5× the quietest.
What does it cost to enter the redken spray smooth niche?: Listings span $13.53–$29.74; the average listing price is $23.46 (sweet spot $15–$100). The average incumbent carries 1,533 reviews — the moat a new listing must climb.