Is redken shampoo profitable to sell on Amazon United States?

The niche generates $1.0M/yr across 10 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -14.2%. Flapen's verdict: Skip it (49/100).

How competitive is the redken shampoo niche?

3 brands and 42 sellers compete. The top 5 products take 77% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in redken shampoo?

Top complaints mined from reviews: Moist/Dry, Smell, Hair Related. The return rate is 0.6%.

When does demand for redken shampoo peak?

Demand peaks in Jul–Nov; the busiest month runs 2.5× the quietest.

What does it cost to enter the redken shampoo niche?

Listings span $7.12–$51.22; the average listing price is $18.87 (sweet spot $15–$100). The average incumbent carries 8,760 reviews — the moat a new listing must climb.

redken shampoo

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.6%

return rate — above 5% kills the launch gate

Avg price

Great$18.87

avg listing price — sweet spot $15–$100

Conversion

Great9.0%

search→purchase rate — share of searches ending in a sale

Price range

Great$7.12–$51.22

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Great$1.0M

$1.0M/yr · 592K searches

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Review moat

Bad8,760.2

avg incumbent reviews — the moat a new listing must climb

Competition

Bad77%

top-5 click share — a locked-up shelf

Growth

Bad-14.2%

90-day search growth — must beat 0% to launch

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, redken shampoo is a $1.0M/yr Amazon United States market (592K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul–Nov. Verdict: Skip it — 49/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

redken shampoo market data

Units sold / yr: 40K–50K; avg 4,000–5,000/product
Revenue / yr: $755K–$944K; units × avg price
Conversion rate: 9.0%
Avg BSR: #149
Page quality: 0%
Prime: 100%
Sponsored: 60%
Out of stock: 0.6%
Avg brand age: 67 months
Avg seller age: 138 days

Competition & brand share

The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.

Brands

3 rising

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

77%

Top 20: 100%

Open market

L'Oreal Paris81%
NIOXIN14%
GROWPLEX6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -14.2% search growth over the last 90 days.

Peak months: Jul, Nov · busiest ÷ quietest = 2.5×

Open Trend

Top redken shampoo search terms

loreal dream lengths112K/yr -26.8%7.9% conv.
nioxin hair fall defense shampoo52K/yr +18.1%5.1% conv.
elvive dream lengths66K/yr -14.9%9.7% conv.
loreal elvive dream lengths82K/yr -25.8%9.9% conv.
dream lengths35K/yr +13.3%9.5% conv.
loreal dream lengths shampoo and conditioner50K/yr -3.4%11.6% conv.
loreal dream lengths shampoo22K/yr +25.9%7.7% conv.
growplex shampoo20K/yr -27.8%5.5% conv.
dream lengths shampoo and conditioner39K/yr -41.4%10.6% conv.
loreal elvive growth booster shampoo16K/yr -38.6%0.6% conv.

All search terms

Top redken shampoo products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 10 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

LOreal Paris Elvive Dream Lengths Shampoo and Conditioner Set Seals Split Ends Hydrating & Strengthening Hair Repair Fine Castor Oil and Vitamins B3 and B5 56 Fl Oz Set

L'Oreal Paris$16.544.6★20,539 rev

LOreal Paris Elvive Dream Lengths No Haircut Cream Leave In Conditioner 6.8 fl. oz.

L'Oreal Paris$7.124.5★17,599 rev

NIOXIN Hair Fall Defense Shampoo | Activates Hair Follicles for Visibly Less Hair Loss | With Niacinamide Caffeine Lauric Acid and Sandalore | 8.1 Fl Oz.

NIOXIN$24.314.1★1,341 rev

LOreal Paris Elvive Dream Lengths Restoring Shampoo With Fine Castor Oil and Vitamins B3 and B5 for Long Damaged Hair Visibly Repairs Damage Without Weighdown With System 28 Fl Ounce

L'Oreal Paris$8.904.6★1,606 rev

LOreal Paris Elvive Dream Lengths Heat Slayer Pre-Iron Spray Leave-In 4.4 Ounce

L'Oreal Paris$7.244.6★16,485 rev

Newest

by launch date

Growplex Revive Hair Strengthening Shampoo With Biotin Caffeine Rosemary & Niacinamide Supports Thicker Fuller-Looking Hair Sulfate-Free 250ml

GROWPLEX$40.7515 rev

11mo ago

Nioxin Hair Fall Defense Kit | The Power of Two: Shampoo for Hair Fall 8.1 Fl Oz & Intensive Daily Leave-In Treatment for Thinning 2.3 Fl Oz

NIOXIN$51.22893 rev

1y ago

NIOXIN Hair Fall Defense Shampoo | Activates Hair Follicles for Visibly Less Hair Loss | With Niacinamide Caffeine Lauric Acid and Sandalore | 8.1 Fl Oz.

NIOXIN$24.311,341 rev

1y ago

LOreal Paris Elvive Dream Lengths Heat Slayer Pre-Iron Spray Leave-In 4.4 Ounce

L'Oreal Paris$7.2416,485 rev

5y ago

LOreal Paris Elvive Dream Lengths Frizz Killer Leave-In Serum 3.4 Ounce

L'Oreal Paris$7.135,805 rev

5y ago

What buyers say about redken shampoo

What buyers praise and complain about, mined from review topics.

What buyers love

Smell27%

“the fragrance is amazing”

Soft Feel16%

“Keeps hair smooth”

Quality-Overall9%

“got lots of good reviews”

Hair Growth6%

“Helps hair grow”

Value For Money6%

“definitely worth the price”

Moist/Dry3%

“it does help to moisturize”

Suitability Straight Hair3%

“It works perfectly for my hair”

Protection2%

“Excellent for protecting hair”

Suitability Curly Hair2%

“Love for curly hair”

Hair Styling2%

“Saver for your hair”

What buyers complain about

Moist/Dry9%

“my hair became as dry”

Smell9%

“Strong smell -”

Hair Related7%

“Just another do nothing hair product”

Oily/Greasy7%

“Leaves my hair oily”

Functionality-Overall6%

“Not effective”

Motor Power5%

“Pump is defective”

Adhesion/Stickiness3%

“Its really sticky”

Quality-Overall3%

“Whats even more concerning is that after checking reviews”

Allergies3%

“it makes my head itch”

Suitability Short Hair3%

“It didnt do anything for my hair”

Top return reasons

Smell16%

Motor Power11%

Suitability Short Hair8%

Functionality-Overall8%

Advertised Vs Actual Product8%

Leak-Proof7%

Oily/Greasy6%

Size-Overall4%

Damage/Burn Hair4%

Moist/Dry4%

Common questions

Is redken shampoo profitable to sell on Amazon United States?: The niche generates $1.0M/yr across 10 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -14.2%. Flapen's verdict: Skip it (49/100).
How competitive is the redken shampoo niche?: 3 brands and 42 sellers compete. The top 5 products take 77% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in redken shampoo?: Top complaints mined from reviews: Moist/Dry, Smell, Hair Related. The return rate is 0.6%.
When does demand for redken shampoo peak?: Demand peaks in Jul–Nov; the busiest month runs 2.5× the quietest.
What does it cost to enter the redken shampoo niche?: Listings span $7.12–$51.22; the average listing price is $18.87 (sweet spot $15–$100). The average incumbent carries 8,760 reviews — the moat a new listing must climb.