Redken Shampoo

Shoppers searched for this 592K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.0% of those searches ended in a purchase. Searches in the last 90 days moved -14.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.0M a year.

Searches, last 12 months

592K

Growth, 90 days vs prior 90

-14.2%

Conversion, latest week

9.0%

Market size, estimated

$1.0Ma year

Peak month

July2.5× the quietest month

Top search term

loreal dream lengths112K searches a year

Listings sell for $18.87 on average, from $7.12 to $51.22. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 4,000 to 5,000 of them. At $18.87 that is $75K to $94K a year per listing.

Average price

$18.87inside the $15 to $100 sweet spot

Price range

$7.12–$51.22

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

40K–50K

Units per listing a year

4,000–5,000

Revenue per listing a year

$75K–$94K

Returns

0.6%of orders · Amazon United States median 2.1%

60% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.6% of listings are out of stock. The average listing ranks #149 within Conditioners. It carries 8,760 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings

60%

Prime listings

100%

Out of stock, average day

0.6%

Average rank

#149in Conditioners

Average rating

4.46 starsAmazon United States average 4.42 stars

Average reviews

8,760per listing

Listings tracked

10

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 67 months on average, so the names here are established.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

67 months