Redken Shades Eq

Shoppers searched for this 463K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.8% of those searches ended in a purchase. Searches in the last 90 days moved -2.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $498K a year.

Searches, last 12 months

463K

Growth, 90 days vs prior 90

-2.3%

Conversion, latest week

3.8%

Market size, estimated

$498Ka year

Peak month

June1.7× the quietest month

Top search term

redken shades eq71K searches a year

Listings sell for $28.59 on average, from $7.52 to $66.63. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 750 to 1,000 of them. At $28.59 that is $21K to $29K a year per listing.

Average price

$28.59inside the $15 to $100 sweet spot

Price range

$7.52–$66.63

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

15K–20K

Units per listing a year

750–1,000

Revenue per listing a year

$21K–$29K

Returns

0.9%of orders · Amazon United States median 2.1%

47% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #177 within Hair Masks. It carries 4,690 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings

47%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#177in Hair Masks

Average rating

4.38 starsAmazon United States average 4.42 stars

Average reviews

4,690per listing

Listings tracked

17

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 76 months on average, so the names here are established.

Launched, last 12 months

3

Successful launches

3Amazon's first-year sales bar

Average brand age

76 months