Is redken shades eq profitable to sell on Amazon United States?

The niche generates $498K/yr across 17 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is -2.3%. Flapen's verdict: Skip it (46/100).

How competitive is the redken shades eq niche?

4 brands and 19 sellers compete. The top 5 products take 75% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in redken shades eq?

Top complaints mined from reviews: Value For Money, Color, Functionality-Overall. The return rate is 0.9%.

When does demand for redken shades eq peak?

Demand is steady year-round — the busiest month runs 1.7× the quietest.

What does it cost to enter the redken shades eq niche?

Listings span $7.52–$66.63; the average listing price is $28.59 (sweet spot $15–$100). The average incumbent carries 4,690 reviews — the moat a new listing must climb.

redken shades eq

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.9%

return rate — above 5% kills the launch gate

Avg price

Incredible$28.59

avg listing price — sweet spot $15–$100

Price range

Great$7.52–$66.63

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Market size

Good$498K

$498K/yr · 463K searches

Conversion

Okay3.8%

search→purchase rate — share of searches ending in a sale

Review moat

Bad4,689.53

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-2.3%

90-day search growth — must beat 0% to launch

Competition

Bad75%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, redken shades eq is a $498K/yr Amazon United States market (463K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 46/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

redken shades eq market data

Units sold / yr: 15K–20K; avg 750–1,000/product
Revenue / yr: $429K–$572K; units × avg price
Conversion rate: 3.8%
Avg BSR: #177
Page quality: 0%
Prime: 100%
Sponsored: 47%
Out of stock: 0.0%
Avg brand age: 76 months
Avg seller age: 141 days

Competition & brand share

The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.

Brands

4 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

Redken90%
COLORCHARM6%
L'Oreal Paris3%
Wella Professionals2%

Demand & seasonality

Weekly Amazon search volume, last 101 weeks — -2.3% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.7×

Open Trend

Top redken shades eq search terms

redken shades eq71K/yr +4.7%0.2% conv.
redken acidic color gloss91K/yr -10.4%8.3% conv.
redken shades eq gloss53K/yr -1.3%0.4% conv.
redken acidic color gloss shampoo21K/yr +140.6%10.3% conv.
redken gloss37K/yr -3.1%3.6% conv.
shades eq28K/yr -15.3%0.1% conv.
redken eq shades gloss19K/yr +4.3%0.2% conv.
redken hair gloss21K/yr -11.6%2.7% conv.
redken color gloss19K/yr +1.4%4.7% conv.
redken gloss treatment17K/yr -3.9%4.7% conv.

All search terms

Top redken shades eq products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 17 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Redken Acidic Color Gloss Glass Gloss Treatment For Color-Treated Hair - Rinse Out Glossing Treatment Intense Shine & Conditioning

Redken$38.894.2★1,029 rev

Redken Acidic Color Gloss Shampoo - Salon-Grade Hair Gloss & Shine Seals the Cuticle For Dull or Color-Treated Hair Sulfate-Free & Vegan

Redken$33.194.5★2,167 rev

Redken Acidic Color Gloss Heat Protection Leave-In Treatment Spray For Color Treated Hair - Conditions and Adds Hair Shine Heat Protectant Leave In Conditioner

Redken$32.024.6★1,359 rev

Redken Acidic Color Gloss Gloss-in-Mask - 1-Minute High Shine Hair Treatment & Deep Hydration Silicone-Free Mask for Dull or Color-Treated Hair 1 Fl Oz

Redken$13.994.0★203 rev

Redken Acidic Color Gloss Conditioner - Salon-Grade Hair Gloss & Shine Seals the Cuticle For Dull or Color-Treated Hair Vegan

Redken$33.054.6★1,642 rev

Newest

by launch date

Redken Acidic Color Gloss Shine Mini Kit Sulfate-Free Shampoo Conditioner & Heat Protect Leave In Treatment for Hair Shine & Vibrant Color Travel Size

Redken$28.9575 rev

7mo ago

Redken RedkenAcidic Color Gloss Gloss-in-Mask - For Hair Shine & Hydration

Redken$39.92203 rev

9mo ago

Redken Acidic Color Gloss Gloss-in-Mask - 1-Minute High Shine Hair Treatment & Deep Hydration Silicone-Free Mask for Dull or Color-Treated Hair 1 Fl Oz

Redken$13.99203 rev

9mo ago

Redken Naked Gloss Shine Hair Oil - Adds Shine & Enhances Color Vibrancy Lightweight Heat Protectant Frizz Control Infused with Omega-9 For Dull or Color-Treated Hair

Redken$44.16276 rev

1y ago

LOreal Paris Sulfate Free Glossing Lamination Hair Mask 5-Minute Rinse-Off Hair Treatment with Glycolic Acid for Glass Shine Smoothness & Soft Feel Color Caring EverPure 5.1 Fl Oz

L'Oreal Paris$9.744,907 rev

1y ago

What buyers say about redken shades eq

What buyers praise and complain about, mined from review topics.

What buyers love

Soft Feel15%

“Hair is soft”

Brightness/Shine/Glow11%

“Great Shine”

Smell9%

“Smells good”

Color8%

“Really good in between colors”

Quality-Overall8%

“Excellent product”

Suitability Straight Hair5%

“So I believe that this product is better suited for those with straight hair”

Value For Money4%

“worth the money”

Hair Growth4%

“It made my hair feel softer”

Ease Of Use3%

“Easy peasy”

Hair Styling3%

“Good frizz control,shines and it softness my hair easy to manage”

What buyers complain about

Value For Money9%

“Too expensive”

Color8%

“My color appeared to fade at the normal rate”

Functionality-Overall8%

“No results”

Hair Related7%

“still couldn't get that feeling out of my hair”

Size-Overall5%

“The tube is really small”

Smell5%

“Smells horrible”

Brightness/Shine/Glow5%

“No gloss or shine after use”

Moist/Dry4%

“Drying”

Suitability Short Hair4%

“Huge clumps of hair fell out”

Suitability Colored Hair3%

“The hair dye did not work”

Top return reasons

Color15%

Functionality-Overall12%

Advertised Vs Actual Product9%

Size-Overall7%

Suitability Colored Hair7%

Smell6%

Leak-Proof5%

Value For Money5%

Suitability Short Hair5%