redken purple conditioner
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible20.0%search→purchase rate — share of searches ending in a sale
Avg price
Incredible$29.48avg listing price — sweet spot $15–$100
Returns
Great1.3%return rate — above 5% kills the launch gate
Price range
Great$10.49–$45.17cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+25.6%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad6,806.25avg incumbent reviews — the moat a new listing must climb
Market size
Bad$76K$76K/yr · 13K searches
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, redken purple conditioner is a $76K/yr Amazon United States market (13K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul. Verdict: Skip it — 43/100.
Data updated Jul 13, 2026 · scored weekly · How we score niches
redken purple conditioner market data
- Units sold / yr
- 2K–3K
- avg 500–750/product
- Revenue / yr
- $59K–$74K
- units × avg price
- Conversion rate
- 20.0%
- Avg BSR
- #494
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 0%
- Out of stock
- 0.0%
- Avg brand age
- 89 months
- Avg seller age
- 154 days
Competition & brand share
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.Brands
1 flat
Sellers
2
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- Redken100%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +25.6% search growth over the last 90 days.Peak months: Jul · busiest ÷ quietest = 1.7×
Top redken purple conditioner products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 4 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Redken Blondage Purple Conditioner For Blonde Hair - Tones & Moisturizes Brassy Hair Color Depositing
Redken$27.424.6★7,816 rev
Redken Blondage Color Depositing Purple Conditioner | For Blonde Hair | Neutralizes Brass & Moisturizes Hair | With Pure Violet Pigments | 33.8 Fl Oz
Redken$45.174.6★7,816 rev
Redken Color Extend Blondage Color Depositing Purple Conditioner | Hair Toner For Blonde Hair | Neutralizes Brass & Moisturizes Hair | With Pure Violet Pigments
Redken$10.494.6★7,816 rev
Redken Blondage Express Anti-Brass Mask For Blonde & Highlighted Hair - Ultra-Pigmented Purple Mask For Blonde Hair 8.5 Fl Oz
Redken$34.834.5★3,777 rev
Newest
by launch dateRedken Blondage Purple Conditioner For Blonde Hair - Tones & Moisturizes Brassy Hair Color Depositing
Redken$27.427,816 rev
Redken Blondage Express Anti-Brass Mask For Blonde & Highlighted Hair - Ultra-Pigmented Purple Mask For Blonde Hair 8.5 Fl Oz
Redken$34.833,777 rev
Redken Color Extend Blondage Color Depositing Purple Conditioner | Hair Toner For Blonde Hair | Neutralizes Brass & Moisturizes Hair | With Pure Violet Pigments
Redken$10.497,816 rev
Redken Blondage Color Depositing Purple Conditioner | For Blonde Hair | Neutralizes Brass & Moisturizes Hair | With Pure Violet Pigments | 33.8 Fl Oz
Redken$45.177,816 rev
Trending
90-day click momentumRedken Color Extend Blondage Color Depositing Purple Conditioner | Hair Toner For Blonde Hair | Neutralizes Brass & Moisturizes Hair | With Pure Violet Pigments
Redken$10.494.6★
Redken Blondage Color Depositing Purple Conditioner | For Blonde Hair | Neutralizes Brass & Moisturizes Hair | With Pure Violet Pigments | 33.8 Fl Oz
Redken$45.174.6★
Redken Blondage Purple Conditioner For Blonde Hair - Tones & Moisturizes Brassy Hair Color Depositing
Redken$27.424.6★
Redken Blondage Express Anti-Brass Mask For Blonde & Highlighted Hair - Ultra-Pigmented Purple Mask For Blonde Hair 8.5 Fl Oz
Redken$34.834.5★
What buyers say about redken purple conditioner
What buyers praise and complain about, mined from review topics.What buyers love
“Conditioner is great”
“much better than other purple products I have used”
“I love this stuff I bleach my hair all the time”
“Accurate description, works great”
“Love this conditioner leaves hair smelling awesome great for hair thats foiled or dyed leaves hair very soft”
“leaves it feeling super soft”
“Amazing slip and moisture”
“Hair feels great after using”
“It keeps my blonde bright”
“Works so well and is light weight”
What buyers complain about
“you won't get purple from this mask”
“Hair still turned brassy”
“I should have read the description better”
“Do NOT use the shampoo or your hair will feel dry”
“Its alright hair still turned brassy color”
“Makes dry brittle hair”
“Garbage”
“Bad smell”
“Tiny tube”
Top return reasons
Common questions
- Is redken purple conditioner profitable to sell on Amazon United States?
- The niche generates $76K/yr across 4 tracked products. 90-day search growth is +25.6%. Flapen's verdict: Skip it (43/100).
- How competitive is the redken purple conditioner niche?
- 1 brands and 2 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in redken purple conditioner?
- Top complaints mined from reviews: Color, Hair Related, Advertised Vs Actual Product. The return rate is 1.3%.
- When does demand for redken purple conditioner peak?
- Demand peaks in Jul; the busiest month runs 1.7× the quietest.
- What does it cost to enter the redken purple conditioner niche?
- Listings span $10.49–$45.17; the average listing price is $29.48 (sweet spot $15–$100). The average incumbent carries 6,806 reviews — the moat a new listing must climb.