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Redken Purple Conditioner

Fail

The top 5 products take 100% of clicks, so Redken Purple Conditioner is a Fail.

Flapen Score
43
43 / 100
Ranks 7,421 of 10,978 Beauty & Personal Care niches · −5 vs the category median of 48
Market size
$76K/yr13K searches / yr
90-day growth
+25.6%search demand this quarter
Competition
100%top-5 click share · 1 brands · 2 sellers

Flapen Score

Redken Purple Conditioner against its category

The dotted line is the Beauty & Personal Care average. Past it, Redken Purple Conditioner is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Redken Purple Conditioner market on Amazon at a glance

Shoppers on Amazon United States searched for Redken Purple Conditioner 13K times last year and spent an estimated $76K. One brand takes every click. Demand peaks in Jul. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 20.0% of those searches ended in a purchase.

Shoppers searched for this 13K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 20.0% of those searches ended in a purchase. Searches in the last 90 days moved +25.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $76K a year.

Searches, last 12 months
13K
Growth, 90 days vs prior 90
+25.6%
Conversion, latest week
20.0%
Market size, estimated
$76Ka year
Peak month
July1.7× the quietest month
Top search term
redken purple conditioner9K searches a year

02 · Price

A sale here is worth $29.48.

Listings sell for $29.48 on average, from $10.49 to $45.17. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 500 to 750 of them. At $29.48 that is $15K to $22K a year per listing.

Average price
$29.48inside the $15 to $100 sweet spot
Price range
$10.49–$45.17
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
500–750
Revenue per listing a year
$15K–$22K
Returns
1.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #494 within Hair Coloring Products. It carries 6,806 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#494in Hair Coloring Products
Average rating
4.58 starsAmazon United States average 4.42 stars
Average reviews
6,806per listing
Listings tracked
4

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 89 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
89 months

Products

Top Redken Purple Conditioner products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

1 flat

Sellers

2

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Brand 1100%

Demand

Redken Purple Conditioner search demand

Weekly searches over the year, seasonality beneath. Pick a range.

500300Prime Day '24Spike '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul · busiest ÷ quietest = 1.7×

Reviews and returns

What reviews say buyers love and hate about Redken Purple Conditioner

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Quality-Overall”
32%of negative reviews mention “Color”
1.3%of orders come back
“you won't get purple from this mask”
A buyer, on “Color”32% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Redken Purple Conditioner questions

Answered from the same tracked data.