redken oil
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Avg price
Incredible$29.73avg listing price — sweet spot $15–$100
Price range
Incredible$19.47–$44.16cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.2%return rate — above 5% kills the launch gate
Conversion
Good4.3%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$110K$110K/yr · 87K searches
Growth
Bad-2.8%90-day search growth — must beat 0% to launch
Review moat
Bad7,513.55avg incumbent reviews — the moat a new listing must climb
Competition
Bad85%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, redken oil is a $110K/yr Amazon United States market (87K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 39/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
redken oil market data
- Units sold / yr
- 3K–4K
- avg 100–250/product
- Revenue / yr
- $89K–$119K
- units × avg price
- Conversion rate
- 4.3%
- Avg BSR
- #137
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 55%
- Out of stock
- 2.9%
- Avg brand age
- 70 months
- Avg seller age
- 150 days
Competition & brand share
The top 5 products capture 85% of clicks — a locked-up shelf that new listings rarely crack.Brands
4 falling
Sellers
6
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
85%
Top 20: 100%
Open market
0%
- Redken93%
- Olaplex3%
- VERB2%
- K182%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -2.8% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Top redken oil search terms
- redken hair oil28K/yr
- redken oil25K/yr
- redken serum15K/yr
- redken oil for all8K/yr
- redken diamond oil6K/yr
- redken oil serum2K/yr
- redken diamond oil glow dry3K/yr
- redken diamond oil for hair540/yr
Top redken oil products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 11 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Redken All Soft Argan-6 Oil Treatment For Dry Hair - Deeply Conditions Hair Adds Softness and Shine With Argan Oil
Redken$36.174.5★272 rev
Redken Naked Gloss Shine Hair Oil - Adds Shine & Enhances Color Vibrancy Lightweight Heat Protectant Frizz Control Infused with Omega-9 For Dull or Color-Treated Hair
Redken$44.164.4★276 rev
Redken Acidic Bonding Concentrate 24/7 Night & Day Serum For Damaged Hair - Nourishes & Restores Overnight Hair Repair & Protection Lightweight & Anti-Frizz
Redken$42.644.6★1,423 rev
Redken Frizz Dismiss Instant Deflate Oil-In-Serum For Frizzy Hair - Enhances Smoothness and Shine With Babassu Oil Sulfate-Free
Redken$35.504.6★3,448 rev
Redken All Soft Argan-6 Oil Treatment For Dry Hair - Deeply Conditions Hair Adds Softness and Shine With Argan Oil 1.6 Fl Oz
Redken$22.784.5★272 rev
Newest
by launch dateRedken All Soft Argan-6 Oil Treatment For Dry Hair - Deeply Conditions Hair Adds Softness and Shine With Argan Oil 1.6 Fl Oz
Redken$22.78272 rev
Redken Acidic Grow Full System Scalp & Hair Serum - Lightweight Leave-In Treatment for Rebalanced Healthy-Looking Scalp and Fuller Thicker Hair With Azelaic Acid 1.5 Fl Oz
Redken$24.8389 rev
Redken Naked Gloss Shine Hair Oil - Adds Shine & Enhances Color Vibrancy Lightweight Heat Protectant Frizz Control Infused with Omega-9 For Dull or Color-Treated Hair 1.6 Fl Oz
Redken$24.70276 rev
Redken Acidic Bonding Concentrate 24/7 Night & Day Serum For Damaged Hair - Nourishes & Restores Overnight Hair Repair & Protection Lightweight & Anti-Frizz 1.6 Fl oz
Redken$24.461,423 rev
Redken All Soft Argan-6 Oil Treatment For Dry Hair - Deeply Conditions Hair Adds Softness and Shine With Argan Oil
Redken$36.17272 rev
Trending
90-day click momentumRedken Naked Gloss Shine Hair Oil - Adds Shine & Enhances Color Vibrancy Lightweight Heat Protectant Frizz Control Infused with Omega-9 For Dull or Color-Treated Hair 1.6 Fl Oz
Redken$24.704.4★
Redken All Soft Argan-6 Oil Treatment For Dry Hair - Deeply Conditions Hair Adds Softness and Shine With Argan Oil 1.6 Fl Oz
Redken$22.784.5★
Redken Acidic Bonding Concentrate 24/7 Night & Day Serum For Damaged Hair - Nourishes & Restores Overnight Hair Repair & Protection Lightweight & Anti-Frizz 1.6 Fl oz
Redken$24.464.6★
Redken Acidic Grow Full System Scalp & Hair Serum - Lightweight Leave-In Treatment for Rebalanced Healthy-Looking Scalp and Fuller Thicker Hair With Azelaic Acid 1.5 Fl Oz
Redken$24.833.9★
Redken All Soft Argan-6 Oil Treatment For Dry Hair - Deeply Conditions Hair Adds Softness and Shine With Argan Oil
Redken$36.174.5★
What buyers say about redken oil
What buyers praise and complain about, mined from review topics.What buyers love
“Fragrance is delightful”
“Verdict: It is a reliable”
“Hair felt soft”
“Love the shine”
“help grow hair”
“Excellent shine to the hair and controls frizz”
“Lightweight and feels good”
“Excellent hydration”
“Makes my hair shiny without looking greasy”
“Worth it”
What buyers complain about
“Expensive”
“Goes on oily”
“Smells Rancid”
“no change in my hair”
“Very small”
“not dry”
“Hair was falling out after used”
“When I am not encouraging my curls”
“didn't make it super soft or shiny”
“It makes my hair more frizzy”
Top return reasons
Common questions
- Is redken oil profitable to sell on Amazon United States?
- The niche generates $110K/yr across 11 tracked products. 5 of 5 products launched in the last 360 days are still selling. 90-day search growth is -2.8%. Flapen's verdict: Skip it (39/100).
- How competitive is the redken oil niche?
- 4 brands and 6 sellers compete. The top 5 products take 85% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in redken oil?
- Top complaints mined from reviews: Value For Money, Oily/Greasy, Smell. The return rate is 1.2%.
- When does demand for redken oil peak?
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- What does it cost to enter the redken oil niche?
- Listings span $19.47–$44.16; the average listing price is $29.73 (sweet spot $15–$100). The average incumbent carries 7,514 reviews — the moat a new listing must climb.