Is redken leave in conditioner profitable to sell on Amazon United States?

The niche generates $913K/yr across 14 tracked products. 90-day search growth is -2.5%. Flapen's verdict: Worth a look (51/100).

How competitive is the redken leave in conditioner niche?

3 brands and 37 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in redken leave in conditioner?

Top complaints mined from reviews: Smell, Hair Related, Adhesion/Stickiness. The return rate is 0.3%.

When does demand for redken leave in conditioner peak?

Demand peaks in Dec; the busiest month runs 2.4× the quietest.

What does it cost to enter the redken leave in conditioner niche?

Listings span $4.21–$37.53; the average listing price is $19.31 (sweet spot $15–$100). The average incumbent carries 12,432 reviews — the moat a new listing must climb.

redken leave in conditioner

Worth a look

Shows low returns (0.3%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Conversion

Great10.9%

search→purchase rate — share of searches ending in a sale

Avg price

Great$19.31

avg listing price — sweet spot $15–$100

Market size

Great$913K

$913K/yr · 432K searches

Price range

Good$4.21–$37.53

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Competition

Okay68%

top-5 click share — leaders hold, buyers still browse

Growth

Bad-2.5%

90-day search growth — must beat 0% to launch

Review moat

Bad12,432.29

avg incumbent reviews — the moat a new listing must climb

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, redken leave in conditioner is a $913K/yr Amazon United States market (432K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Dec. Verdict: Worth a look — 51/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

redken leave in conditioner market data

Units sold / yr: 40K–50K; avg 3,000–4,000/product
Revenue / yr: $772K–$966K; units × avg price
Conversion rate: 10.9%
Avg BSR: #136
Page quality: 0%
Prime: 100%
Sponsored: 86%
Out of stock: 0.0%
Avg brand age: 97 months
Avg seller age: 139 days

Competition & brand share

The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.

Brands

3 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

Kenra68%
Lottabody29%
Biolage3%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -2.5% search growth over the last 90 days.

Peak months: Dec · busiest ÷ quietest = 2.4×

Open Trend

Top redken leave in conditioner search terms

kenra heat protection spray141K/yr +0.5%9.4% conv.
kenra thermal styling spray34K/yr +5.6%14.9% conv.
setting lotion for hair27K/yr +18.2%7.7% conv.
lotta body setting lotion30K/yr +1.9%16.2% conv.
setting lotion33K/yr -10.8%6.5% conv.
hair setting lotion21K/yr -8.4%5.1% conv.
kenra thermal styling spray 1914K/yr +28.2%18.4% conv.
kenra heat protectant20K/yr -14.1%7.5% conv.
setting lotion for black hair16K/yr -17.1%6.2% conv.
lottabody setting lotion19K/yr -16.1%14.1% conv.

All search terms

Top redken leave in conditioner products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 14 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Kenra$19.784.4★7,629 rev

Lotta Body Setting Lotion 8 Ounce

Lottabody$6.404.5★4,536 rev

Kenra$37.534.7★23,255 rev

Lottabody Setting Lotion 32 Ounce

Lottabody$10.314.6★2,098 rev

Kenra$26.244.7★23,255 rev

Newest

by launch date

Biolage Thermal Setting Spray - Strengthens Hair Guards Against Heat Styling Hair Spray Vegan Paraben-Free 8.5 Fl Oz

Biolage$27.515,058 rev

1y ago

Kenra Platinum Silkening Heat Crme | Brilliant Shine Thermal Styler | All Hair Types | 3.4 fl. Oz

Kenra$22.931,350 rev

6y ago

Kenra Professional Color Maintenance Thermal Spray 11 | Color Protection Hairspray | All Hair Types | 8 oz (Pack of 1)

Kenra$19.711,345 rev

7y ago

Kenra Professional Platinum Heat Block Spray 22 | Heat Protecting Hairspray | All Hair Types | 8 oz.

Kenra$24.861,514 rev

8y ago

Lottabody Wrap Me Foaming Mousse with Coconut & Shea Oils Lightweight Moisture-Rich Curl-Defining & Frizz-Control Styling Mousse for Natural Curly Coily & Relaxed Hair 7 oz

Lottabody$4.2167,804 rev

11y ago

What buyers say about redken leave in conditioner

What buyers praise and complain about, mined from review topics.

What buyers love

Smell23%

“The fragrance is wonderful”

Quality-Overall11%

“Product that delivers better than you think”

Suitability Curly Hair10%

“Great for curly hair”

Hair Styling7%

“Amazing curls”

Soft Feel6%

“Hair feels soft”

Value For Money6%

“Excellent price”

Moist/Dry4%

“It is very moisturizing”

Suitability Straight Hair3%

“My hair goes straighter”

Hair Growth2%

“It's incredible—leaving my hair so soft and smelling amazing”

Weight Light2%

“The foam is lightweight”

What buyers complain about

Smell13%

“Overpowering scent”

Hair Related8%

“Doesnt hold hair as advertised”

Adhesion/Stickiness6%

“Too sticky”

Moist/Dry6%

“Hair looked extremely dry”

Suitability Curly Hair4%

“Didnt work on my curly hair”

Oily/Greasy4%

“Left my hair oily”

Value For Money4%

“expensive”

Leak-Proof4%

“leaked all over”

Functionality-Overall3%

“Didn't work for me”

Ease Of Use3%

“difficult to use”

Top return reasons

Suitability Short Hair12%

Leak-Proof11%

Functionality-Overall10%

Advertised Vs Actual Product10%

Smell10%

Size-Overall6%