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Redken Leave in Conditioner

Maybe

Returns run at only 0.3% of orders. But the top 5 brands take 100% of clicks, so Redken Leave in Conditioner is a Maybe.

Flapen Score
51
51 / 100
Top 34% of 10,978 Beauty & Personal Care niches · +3 vs the category median of 48
Market size
$913K/yr432K searches / yr
90-day growth
-2.5%search demand this quarter
Competition
68%top-5 click share · 3 brands · 37 sellers

Flapen Score

Redken Leave in Conditioner against its category

The dotted line is the Beauty & Personal Care average. Past it, Redken Leave in Conditioner is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Redken Leave in Conditioner market on Amazon at a glance

Shoppers on Amazon United States searched for Redken Leave in Conditioner 432K times last year and spent an estimated $913K. All 3 brands take every click. Demand peaks in Dec. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

10.9% of searches ended in a purchase last week.

Shoppers searched for this 432K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 10.9% of those searches ended in a purchase. Searches in the last 90 days moved -2.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $913K a year.

Searches, last 12 months
432K
Growth, 90 days vs prior 90
-2.5%
Conversion, latest week
10.9%
Market size, estimated
$913Ka year
Peak month
December2.4× the quietest month
Top search term
kenra heat protection spray141K searches a year

02 · Price

A sale here is worth $19.31.

Listings sell for $19.31 on average, from $4.21 to $37.53. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 3,000 to 4,000 of them. At $19.31 that is $58K to $77K a year per listing.

Average price
$19.31inside the $15 to $100 sweet spot
Price range
$4.21–$37.53
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
40K–50K
Units per listing a year
3,000–4,000
Revenue per listing a year
$58K–$77K
Returns
0.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #136 within Styling Treatments. It carries 12,432 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#136in Styling Treatments
Average rating
4.51 starsAmazon United States average 4.42 stars
Average reviews
12,432per listing
Listings tracked
14

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 97 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
97 months

Products

Top Redken Leave in Conditioner products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 68% of clicks. Leaders hold, but buyers still shop past them.

$0$91K$183K$274K$365K1K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

37

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

0%

  • Kenra68%
  • Lottabody29%
  • Biolage3%
  • Open — no brand owns it (0%)

Demand

Redken Leave in Conditioner search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KSpike '24Holiday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.4×

Search terms

Top Redken Leave in Conditioner search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • kenra heat protection spray141K/yr
  • kenra thermal styling spray34K/yr
  • setting lotion for hair27K/yr
  • lotta body setting lotion30K/yr
  • setting lotion33K/yr
  • hair setting lotion21K/yr
  • kenra thermal styling spray 1914K/yr
  • kenra heat protectant20K/yr
  • setting lotion for black hair16K/yr
  • lottabody setting lotion19K/yr

Reviews and returns

What reviews say buyers love and hate about Redken Leave in Conditioner

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Smell13%+0.51

Overpowering scent

smells funny

Bad odor

Hair Related8%−0.05

Doesnt hold hair as advertised

This didn't work at all for my hair

This did not work for my hair

Adhesion/Stickiness6%−0.04

Too sticky

It sticks even though there is no apparent build up

makes your hair sticky

Moist/Dry6%−0.01

Hair looked extremely dry

not moisturizing at all

It didnt moisturize

Suitability Curly Hair4%+0.42

Didnt work on my curly hair

Maybe not for naturally curly hair

Not for curly hair

Love

Smell23%+0.51

The fragrance is wonderful

Good smell

It features a pleasant, subtle fragrance

Quality-Overall11%+0.81

Product that delivers better than you think

Excellent Product

Overall: A reliable

Suitability Curly Hair10%+0.42

Great for curly hair

Great curls

It defines my curls beautifully

Hair Styling7%+0.90

Amazing curls

My hair curls are defined and soft

Healthy curls

Soft Feel6%

Hair feels soft

Leaves hair soft

soft to the touch

Return

0.3% Return rate 23% Fixable by listing

Suitability Short Hair12%▇▇█▇▇▄
Leak-Proof11%██▅▇▅▆

leaked all over

liquid leaked out

Leaked

Functionality-Overall10%▇▃▅▅▅█

Didn't work for me

not effective

Does not work as described

Advertised Vs Actual Product10%▇▅▇█▇▆
Smell10%▇██▆▆▇

Overpowering scent

smells funny

Bad odor

FAQ

Common Redken Leave in Conditioner questions

Answered from the same tracked data.