redken hot sets 22
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Conversion
Great9.6%search→purchase rate — share of searches ending in a sale
Avg price
Great$19.59avg listing price — sweet spot $15–$100
Price range
Good$10.35–$27.94cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Good$354K$354K/yr · 188K searches
Growth
Okay+16.2%90-day search growth — must beat 0% to launch
Review moat
Bad19,877.75avg incumbent reviews — the moat a new listing must climb
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, redken hot sets 22 is a $354K/yr Amazon United States market (188K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Feb–May. Verdict: Skip it — 48/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
redken hot sets 22 market data
- Units sold / yr
- 15K–20K
- avg 2,500–3,000/product
- Revenue / yr
- $294K–$392K
- units × avg price
- Conversion rate
- 9.6%
- Avg BSR
- #26
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 50%
- Out of stock
- 0.0%
- Avg brand age
- 88 months
- Avg seller age
- 145 days
Competition & brand share
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.Brands
3 falling
Sellers
35
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- Redken81%
- Nexxus15%
- CHI5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +16.2% search growth over the last 90 days.Peak months: Feb, May · busiest ÷ quietest = 2.1×
Top redken hot sets 22 search terms
- redken thermal spray 2231K/yr
- redken 22 thermal spray13K/yr
- redken thermal spray19K/yr
- nexxus heat protectant spray12K/yr
- curl setting spray for curling iron17K/yr
- products to hold curling iron curls24K/yr
- redken 225K/yr
- redken hot sets 226K/yr
- redken 22 thermal spray heat protectant5K/yr
- nexxus prep and protect heat defense7K/yr
Top redken hot sets 22 products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 4 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Redken Thermal Spray 22 High Hold - Thermal Heat Protectant and Setting Mist For Curling and Flat Irons Lasting Frizz Control & Protects Against Heat Damage
Redken$27.944.2★2,486 rev
Nexxus Styling Heat Protectant Nourishing Prep & Protect Heat Defense Spray Heat Protection Spray Powered by Styleprotect Technology 6 oz
Nexxus$12.774.5★2,601 rev
Redken Thermal Spray 11 Low Hold For All Hair Types - Provides a Smooth Silky & Frizz-Free Blow-Dry Finish while Protecting Against Heat Damage
Redken$27.284.3★2,942 rev
CHI 44 Iron Guard Thermal Protection Spray for Hair Heat Damage Shield with Ceramic Minerals Lightweight Styling Spray Frizz Control & Shine Enhancer 8 Fl Oz
CHI$10.354.5★71,482 rev
Newest
by launch dateNexxus Styling Heat Protectant Nourishing Prep & Protect Heat Defense Spray Heat Protection Spray Powered by Styleprotect Technology 6 oz
Nexxus$12.772,601 rev
Redken Thermal Spray 22 High Hold - Thermal Heat Protectant and Setting Mist For Curling and Flat Irons Lasting Frizz Control & Protects Against Heat Damage
Redken$27.942,486 rev
Redken Thermal Spray 11 Low Hold For All Hair Types - Provides a Smooth Silky & Frizz-Free Blow-Dry Finish while Protecting Against Heat Damage
Redken$27.282,942 rev
CHI 44 Iron Guard Thermal Protection Spray for Hair Heat Damage Shield with Ceramic Minerals Lightweight Styling Spray Frizz Control & Shine Enhancer 8 Fl Oz
CHI$10.3571,482 rev
Trending
90-day click momentumRedken Thermal Spray 22 High Hold - Thermal Heat Protectant and Setting Mist For Curling and Flat Irons Lasting Frizz Control & Protects Against Heat Damage
Redken$27.944.2★
Nexxus Styling Heat Protectant Nourishing Prep & Protect Heat Defense Spray Heat Protection Spray Powered by Styleprotect Technology 6 oz
Nexxus$12.774.5★
Redken Thermal Spray 11 Low Hold For All Hair Types - Provides a Smooth Silky & Frizz-Free Blow-Dry Finish while Protecting Against Heat Damage
Redken$27.284.3★
CHI 44 Iron Guard Thermal Protection Spray for Hair Heat Damage Shield with Ceramic Minerals Lightweight Styling Spray Frizz Control & Shine Enhancer 8 Fl Oz
CHI$10.354.5★
What buyers say about redken hot sets 22
What buyers praise and complain about, mined from review topics.What buyers love
“fragrance free”
“I highly recommend it for anyone looking for reliability and excellence”
“easy to style”
“Has good protection”
“Great value”
“it conditions my hair great while controlling the frizz”
“It smooth your hair”
“straightener think it helps protect my hair”
“very useful for my hair”
“It proves a great shine”
What buyers complain about
“Unpleasant fragrance”
“TOO sticky”
“Makes your hair hard as a rock”
“It looked dry”
“Useless product - made my hair so hard”
“not soft or smooth at all”
“This product seriously damaged my hair”
“my hair is greasy”
“Too expensive”
“not the best out there”
Top return reasons
Common questions
- Is redken hot sets 22 profitable to sell on Amazon United States?
- The niche generates $354K/yr across 4 tracked products. 90-day search growth is +16.2%. Flapen's verdict: Skip it (48/100).
- How competitive is the redken hot sets 22 niche?
- 3 brands and 35 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in redken hot sets 22?
- Top complaints mined from reviews: Smell, Adhesion/Stickiness, Hair Related. The return rate is 0.9%.
- When does demand for redken hot sets 22 peak?
- Demand peaks in Feb–May; the busiest month runs 2.1× the quietest.
- What does it cost to enter the redken hot sets 22 niche?
- Listings span $10.35–$27.94; the average listing price is $19.59 (sweet spot $15–$100). The average incumbent carries 19,878 reviews — the moat a new listing must climb.