redken hair color
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Price range
Good$5.32–$42.64cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Good$12.74avg listing price — sweet spot $15–$100
Market size
Okay$138K$138K/yr · 545K searches
Conversion
Bad2.0%search→purchase rate — share of searches ending in a sale
Review moat
Bad4,439.33avg incumbent reviews — the moat a new listing must climb
Growth
Bad-4.7%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, redken hair color is a $138K/yr Amazon United States market (545K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 44/100.
Data updated Jul 13, 2026 · scored weekly · How we score niches
redken hair color market data
- Units sold / yr
- 15K–20K
- avg 500–750/product
- Revenue / yr
- $191K–$255K
- units × avg price
- Conversion rate
- 2.0%
- Avg BSR
- #130
- Page quality
- 0%
- Prime
- 97%
- Sponsored
- 85%
- Out of stock
- 0.0%
- Avg brand age
- 75 months
- Avg seller age
- 143 days
Competition & brand share
The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.Brands
4 falling
Sellers
14
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
43%
Top 20: 82%
Open market
0%
- AGE beautiful51%
- ion43%
- Redken4%
- COLORCHARM2%
- Open — no brand owns it (0%)
Demand
Weekly Amazon search volume, last 14 weeks — -4.7% search growth over the last 90 days.Top redken hair color search terms
- ion hair dye127K/yr
- age beautiful hair color133K/yr
- ion hair color53K/yr
- redken hair color38K/yr
- matrix hair color32K/yr
- agebeautiful hair color27K/yr
- ion permanent hair dye10K/yr
- ion color brilliance24K/yr
- redken serum15K/yr
- age beautiful13K/yr
Top redken hair color products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Ion Permanent Creme Hair Color 4N Medium Brown Vegan Cruelty Free PPD Free 100% Gray Coverage Long Lasting Fade Resistant Color 2.05 oz
ion$10.774.5★299 rev
Ion Intensive Shine 3N Dark Natural Brown Demi Permanent Creme Hair Color 3N Dark Natural Brown
ion$10.654.4★1,251 rev
AGE beautiful Permanent Hair Color Dye Liqui Creme | 100% Gray Coverage | Anti-Aging Haircolor | Biotin for Thicker Fuller Hair | Professional Salon Coloring | 6N Light Brown
AGE beautiful$11.554.3★11,657 rev
AGE beautiful Permanent Hair Dye 1N Jet Black - Deep Black/Natural Black Hair Color Cream with 100% Gray Coverage Anti-Aging Biotin Formula for Thicker Fuller Hair Professional Salon Quality
AGE beautiful$11.674.3★11,657 rev
AGE beautiful Permanent Hair Dye 5NN Medium Intense Brown - Natural Brown Hair Color Cream with 100% Gray Coverage Anti-Aging Biotin Formula for Thicker Fuller Hair Professional Salon Quality
AGE beautiful$11.564.3★11,657 rev
Newest
by launch date
AGE beautiful Permanent Hair Dye 7NWB Dark Neutral Warm Beige Blonde - Warm Blonde/Beige Blonde Hair Color Cream with 100% Gray Coverage Anti-Aging Biotin Formula for Thicker Fuller Hair
AGE beautiful$11.60522 rev
AGE beautiful Permanent Hair Dye 4NRV Dark Neutral Red Violet Brown - Burgundy/Red Violet Brown Hair Color Cream with 100% Gray Coverage Anti-Aging Biotin Formula for Thicker Fuller Hair
AGE beautiful$11.71522 rev
AGE beautiful Permanent Hair Dye 6NWB Light Neutral Warm Beige Brown - Warm Brown/Beige Brown Hair Color Cream with 100% Gray Coverage Anti-Aging Biotin Formula for Thicker Fuller Hair
AGE beautiful$11.57522 rev
AGE beautiful Permanent Hair Dye 5NWB Medium Neutral Warm Beige Brown - Warm Brown/Beige Brown Hair Color Cream with 100% Gray Coverage Anti-Aging Biotin Formula for Thicker Fuller Hair
AGE beautiful$11.51522 rev
Redken Acidic Bonding Concentrate 24/7 Night & Day Serum For Damaged Hair - Nourishes & Restores Overnight Hair Repair & Protection Lightweight & Anti-Frizz
Redken$42.641,423 rev
Trending
90-day click momentum
Ion Brand Color Brilliance Permanent Cream Hair Color 3NN Dark Intense Brown Nourishing Paraphenylenediamine Free 100% Gray Coverage Vegan and Cruelty Free 2.05 Ounce
ion$11.044.4★
AGE beautiful Permanent Hair Dye 4NRV Dark Neutral Red Violet Brown - Burgundy/Red Violet Brown Hair Color Cream with 100% Gray Coverage Anti-Aging Biotin Formula for Thicker Fuller Hair
AGE beautiful$11.714.5★
Ion Intensive Shine 3N Dark Natural Brown Demi Permanent Creme Hair Color 3N Dark Natural Brown
ion$10.654.4★
Ion Intensive Shine 4N Medium Natural Brown Demi Permanent Creme Hair Color 4N Medium Natural Brown
ion$10.884.4★
AGE beautiful Permanent Hair Dye 3N Darkest Brown - Very Dark Brown Hair Color Cream with 100% Gray Coverage Anti-Aging Biotin Formula for Thicker Fuller Hair Professional Salon Quality
AGE beautiful$11.674.3★
What buyers say about redken hair color
What buyers praise and complain about, mined from review topics.What buyers love
“Color is beautiful”
“Great quality for th cost”
“My favorite hair color”
“My hair is so soft”
“Easy to use”
“Covers well”
“It lifted my hair evenly without excessive damage”
“minimal smell”
“after a couple of weeks it still looks good”
“works like a charm”
What buyers complain about
“color is off”
“it didnt do the job :”
“Didn't color grey hair completely”
“A bit pricey”
“which makes it harder for me to smell things”
“quickly seems to dissipate”
“Cheap product”
“kinda fried my hair”
“There is no single instruction as how to use it either”
“Bleaching hair”
Top return reasons
Common questions
- Is redken hair color profitable to sell on Amazon United States?
- The niche generates $138K/yr across 39 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -4.7%. Flapen's verdict: Skip it (44/100).
- How competitive is the redken hair color niche?
- 4 brands and 14 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in redken hair color?
- Top complaints mined from reviews: Color, Functionality-Overall, Suitability Colored Hair. The return rate is 0.9%.
- What does it cost to enter the redken hair color niche?
- Listings span $5.32–$42.64; the average listing price is $12.74 (sweet spot $15–$100). The average incumbent carries 4,439 reviews — the moat a new listing must climb.