Redken Hair Color

Shoppers searched for this 545K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.0% of those searches ended in a purchase. Searches in the last 90 days moved -4.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $138K a year.

Searches, last 12 months

545K

Growth, 90 days vs prior 90

-4.7%

Conversion, latest week

2.0%

Market size, estimated

$138Ka year

Top search term

ion hair dye127K searches a year

Listings sell for $12.74 on average, from $5.32 to $42.64. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At $12.74 that is $6K to $10K a year per listing.

Average price

$12.74under the $15 to $100 sweet spot

Price range

$5.32–$42.64

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

15K–20K

Units per listing a year

500–750

Revenue per listing a year

$6K–$10K

Returns

0.9%of orders · Amazon United States median 2.1%

85% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #130 within Hair Coloring Products. It carries 4,439 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings

85%

Prime listings

97%

Out of stock, average day

0.0%

Average rank

#130in Hair Coloring Products

Average rating

4.39 starsAmazon United States average 4.42 stars

Average reviews

4,439per listing

Listings tracked

39

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 75 months on average, so the names here are established.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

75 months