redken gel
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible15.1%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Avg price
Incredible$27.87avg listing price — sweet spot $15–$100
Price range
Incredible$21.40–$34.12cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+5.7%90-day search growth — must beat 0% to launch
Review moat
Okay3,257.4avg incumbent reviews — the moat a new listing must climb
Market size
Okay$136K$136K/yr · 32K searches
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, redken gel is a $136K/yr Amazon United States market (32K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul. Verdict: Skip it — 43/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
redken gel market data
- Units sold / yr
- 5K–6K
- avg 750–1,000/product
- Revenue / yr
- $139K–$167K
- units × avg price
- Conversion rate
- 15.1%
- Avg BSR
- #134
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 20%
- Out of stock
- 0.0%
- Avg brand age
- 110 months
- Avg seller age
- 154 days
Competition & brand share
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.Brands
2 falling
Sellers
3
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- Redken90%
- Redken Brews10%
Demand & seasonality
Weekly Amazon search volume, last 98 weeks — +5.7% search growth over the last 90 days.Peak months: Jul · busiest ÷ quietest = 1.4×
Top redken gel search terms
- redken gel12K/yr
- redken max sculpting gel8K/yr
- redken hair gel7K/yr
- redken hardwear 16 hair gel2K/yr
- redken gel for women2K/yr
- redken gel men2K/yr
Top redken gel products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 5 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Redken Max Sculpting Gel For All Hair Types - Provides Body & High Shine Finish With Long-Lasting Shape Memory Flake-Free Control
Redken$25.974.6★2,892 rev
Redken Sculpting Curl Gel - 72-Hour Strong Hold Crunch-Free & Flake-Free Helps Tame Frizz
Redken$31.844.4★347 rev
Redken Brews Holding Gel For Men | Mens Hair Gel | Medium Hold Styling | Medium Shine | Flake-Free No Crunch Styling | For All Hair Types Great For Curly Hair |5 Fl Oz
Redken Brews$21.404.6★2,000 rev
Redken Big Blowout Heat Protectant Hair Styling Gel - Provides Volume & Movement Hair Shine & Frizz Control Anti-Frizz Blowdry Gel
Redken$34.124.5★4,358 rev
Redken Pliable Styling Paste With Flexible Hold For All Hair Types - Adds Lightweight Flexible Texture & Moisture Medium Hold
Redken$26.054.6★6,690 rev
Newest
by launch dateRedken Sculpting Curl Gel - 72-Hour Strong Hold Crunch-Free & Flake-Free Helps Tame Frizz
Redken$31.84347 rev
Redken Big Blowout Heat Protectant Hair Styling Gel - Provides Volume & Movement Hair Shine & Frizz Control Anti-Frizz Blowdry Gel
Redken$34.124,358 rev
Redken Max Sculpting Gel For All Hair Types - Provides Body & High Shine Finish With Long-Lasting Shape Memory Flake-Free Control
Redken$25.972,892 rev
Redken Brews Holding Gel For Men | Mens Hair Gel | Medium Hold Styling | Medium Shine | Flake-Free No Crunch Styling | For All Hair Types Great For Curly Hair |5 Fl Oz
Redken Brews$21.402,000 rev
Redken Pliable Styling Paste With Flexible Hold For All Hair Types - Adds Lightweight Flexible Texture & Moisture Medium Hold
Redken$26.056,690 rev
Trending
90-day click momentumRedken Max Sculpting Gel For All Hair Types - Provides Body & High Shine Finish With Long-Lasting Shape Memory Flake-Free Control
Redken$25.974.6★
Redken Sculpting Curl Gel - 72-Hour Strong Hold Crunch-Free & Flake-Free Helps Tame Frizz
Redken$31.844.4★
Redken Brews Holding Gel For Men | Mens Hair Gel | Medium Hold Styling | Medium Shine | Flake-Free No Crunch Styling | For All Hair Types Great For Curly Hair |5 Fl Oz
Redken Brews$21.404.6★
Redken Big Blowout Heat Protectant Hair Styling Gel - Provides Volume & Movement Hair Shine & Frizz Control Anti-Frizz Blowdry Gel
Redken$34.124.5★
Redken Pliable Styling Paste With Flexible Hold For All Hair Types - Adds Lightweight Flexible Texture & Moisture Medium Hold
Redken$26.054.6★
What buyers say about redken gel
What buyers praise and complain about, mined from review topics.What buyers love
“I know Redken makes good products”
“Worth the money”
“The smell is very mild and pleasant”
“Great for fine hair”
“But it works well for frizz, shine and ease of styling”
“It leaves hair soft, not stiff, it's easy to wash out, and it doesn't have an offensive or strong scent”
“It does what it promises”
“Loving this product see if my hair grows”
“Especially for just wavy hair”
“Holds well without being like glue”
What buyers complain about
“a bit expensive”
“the scent is very unappealing”
“my hair didn't respond very well”
“Dried out my hair”
“hands so sticky”
“Too thick and stivky”
“too heavy to hold a style”
“Used product is being sold”
“greasy when dried”
“Overall, I didnt find it as effective as a volumizing mousse”
Top return reasons
Common questions
- Is redken gel profitable to sell on Amazon United States?
- The niche generates $136K/yr across 5 tracked products. 90-day search growth is +5.7%. Flapen's verdict: Skip it (43/100).
- How competitive is the redken gel niche?
- 2 brands and 3 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in redken gel?
- Top complaints mined from reviews: Value For Money, Smell, Hair Related. The return rate is 0.9%.
- When does demand for redken gel peak?
- Demand peaks in Jul; the busiest month runs 1.4× the quietest.
- What does it cost to enter the redken gel niche?
- Listings span $21.40–$34.12; the average listing price is $27.87 (sweet spot $15–$100). The average incumbent carries 3,257 reviews — the moat a new listing must climb.