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Redken Frizz Dismiss Spray

Fail

The top 5 products take 100% of clicks, so Redken Frizz Dismiss Spray is a Fail.

Flapen Score
28
28 / 100
Ranks 10,755 of 10,978 Beauty & Personal Care niches · −20 vs the category median of 48
Market size
$8K/yr17K searches / yr
90-day growth
-27.5%search demand this quarter
Competition
100%top-5 click share · 2 brands · 2 sellers

Flapen Score

Redken Frizz Dismiss Spray against its category

The dotted line is the Beauty & Personal Care average. Past it, Redken Frizz Dismiss Spray is stronger. Inside it, weaker.

28Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Redken Frizz Dismiss Spray market on Amazon at a glance

Shoppers on Amazon United States searched for Redken Frizz Dismiss Spray 17K times last year and spent an estimated $8K. All 2 brands take every click. Demand peaks in Jul–Aug–Sep. Flapen scores it 28 out of 100, a Fail.

01 · Demand

An estimated 1.5% of those searches ended in a purchase.

Shoppers searched for this 17K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved -27.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $8K a year.

Searches, last 12 months
17K
Growth, 90 days vs prior 90
-27.5%
Conversion, latest week
1.5%
Market size, estimated
$8Ka year
Peak month
July1.9× the quietest month
Top search term
redken frizz dismiss spray14K searches a year

02 · Price

A sale here is worth $30.98.

Listings sell for $30.98 on average, from $26.73 to $35.50. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 100 to 250 of them. At $30.98 that is $3K to $8K a year per listing.

Average price
$30.98inside the $15 to $100 sweet spot
Price range
$26.73–$35.50
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–1K
Units per listing a year
100–250
Revenue per listing a year
$3K–$8K
Returns
0.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

25% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 16.7% of listings are out of stock. The average listing ranks #143 within Hair Treatment Oils. It carries 3,409 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
25%
Prime listings
100%
Out of stock, average day
16.7%
Average rank
#143in Hair Treatment Oils
Average rating
4.55 starsAmazon United States average 4.42 stars
Average reviews
3,409per listing
Listings tracked
4

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 82 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
82 months

Products

Top Redken Frizz Dismiss Spray products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

2 flat

Sellers

2

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Brand 187%
  • Brand 213%

Demand

Redken Frizz Dismiss Spray search demand

Weekly searches over the year, seasonality beneath. Pick a range.

800600Prime Day '25Spike '25Black Friday '25DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jul, Aug, Sep · busiest ÷ quietest = 1.9×

Reviews and returns

What reviews say buyers love and hate about Redken Frizz Dismiss Spray

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Smell”
11%of negative reviews mention “Moist/Dry”
0.5%of orders come back
“It did cut down drying time”
A buyer, on “Moist/Dry”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Redken Frizz Dismiss Spray questions

Answered from the same tracked data.