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redken frizz dismiss spray

Skip it

A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.

Market size 2Growth 11Conversion 19Competition 0Returns 98Price range 95Avg price 95Brand share 0Review moat 31Quality gap 33

Returns

Incredible0.5%

return rate — above 5% kills the launch gate

Avg price

Incredible$30.98

avg listing price — sweet spot $15–$100

Price range

Incredible$26.73–$35.50

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Review moat

Okay3,408.75

avg incumbent reviews — the moat a new listing must climb

Conversion

Bad1.5%

search→purchase rate — share of searches ending in a sale

Growth

Bad-27.5%

90-day search growth — must beat 0% to launch

Market size

Bad$8K

$8K/yr · 17K searches

Competition

Bad100%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, redken frizz dismiss spray is a $8K/yr Amazon United States market (17K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul–Aug–Sep. Verdict: Skip it — 28/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

redken frizz dismiss spray market data

Units sold / yr
1K–1K
avg 100–250/product
Revenue / yr
$31K–$39K
units × avg price
Conversion rate
1.5%
Avg BSR
#143
Page quality
0%
Prime
100%
Sponsored
25%
Out of stock
16.7%
Avg brand age
82 months
Avg seller age
157 days

Competition & brand share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

Brands

2 flat

Sellers

2

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Redken87%
  • Redken Brews13%

Demand & seasonality

Weekly Amazon search volume, last 84 weeks — -27.5% search growth over the last 90 days.
800600Prime Day '25Spike '25Black Friday '25DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jul, Aug, Sep · busiest ÷ quietest = 1.9×

Top redken frizz dismiss spray products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%20%$2K40%$3K60%$5K80%$6K1001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 4 tracked products in this niche — three views at once, no toggling.

What buyers say about redken frizz dismiss spray

What buyers praise and complain about, mined from review topics.

What buyers love

Smell19%

“Great product, protects from heat and smells delicious”

Quality-Overall16%

“Excellent product”

Suitability Curly Hair11%

“Smooth and does tame frizz”

Hair Styling8%

“This is one of the best products you can use I learned it from a stylist named blowout professor”

Moist/Dry7%

“Drys faster and smells amazing”

Suitability Straight Hair5%

“Amazing hair mask”

Protection5%

“protects my hair”

Suitability Wavy Hair3%

“Best product for thick wiry hair”

Value For Money3%

“so you can say price is worth it”

Advertised Vs Actual Product3%

“it works as advertised”

What buyers complain about

Moist/Dry11%

“It did cut down drying time”

Oily/Greasy9%

“made my hair greasy”

Smell8%

“Does not smell at all like the one my stylist used on me in the salon”

Adhesion/Stickiness7%

“It also left my hair slightly sticky instead of smooth and lightweight”

Value For Money7%

“On expensive side”

Suitability Short Hair5%

“This made my hair sticky”

Weight Heavy5%

“too heavy on my fine hair”

Size-Overall5%

“Very small bottle for 30.00 dollars though it would be bigger very disappointed”

Product Condition5%

“-and it appears that this product was used”

Wrinkles5%

“This product does not help frizz”

Top return reasons

Functionality-Overall14%
Smell10%
Product Condition10%
Oily/Greasy8%
Suitability Short Hair8%
Advertised Vs Actual Product7%
Value For Money5%
Suitability Straight Hair4%
Moist/Dry4%
Suitability Curly Hair4%

Common questions

Is redken frizz dismiss spray profitable to sell on Amazon United States?
The niche generates $8K/yr across 4 tracked products. 90-day search growth is -27.5%. Flapen's verdict: Skip it (28/100).
How competitive is the redken frizz dismiss spray niche?
2 brands and 2 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in redken frizz dismiss spray?
Top complaints mined from reviews: Moist/Dry, Oily/Greasy, Smell. The return rate is 0.5%.
When does demand for redken frizz dismiss spray peak?
Demand peaks in Jul–Aug–Sep; the busiest month runs 1.9× the quietest.
What does it cost to enter the redken frizz dismiss spray niche?
Listings span $26.73–$35.50; the average listing price is $30.98 (sweet spot $15–$100). The average incumbent carries 3,409 reviews — the moat a new listing must climb.