redken frizz dismiss conditioner
Launch itA $3.3M/yr market growing +18.5% this quarter with returns at 0.9% — clears our launch bar.
Conversion
Incredible16.8%search→purchase rate — share of searches ending in a sale
Market size
Incredible$3.3M$3.3M/yr · 557K searches
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Avg price
Incredible$35.63avg listing price — sweet spot $15–$100
Price range
Incredible$25.93–$47.10cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Growth
Okay+18.5%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad8,403.59avg incumbent reviews — the moat a new listing must climb
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, redken frizz dismiss conditioner is a $3.3M/yr Amazon United States market (557K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul. Verdict: Launch it — 64/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
redken frizz dismiss conditioner market data
- Units sold / yr
- 80K–100K
- avg 3,000–4,000/product
- Revenue / yr
- $2.9M–$3.6M
- units × avg price
- Conversion rate
- 16.8%
- Avg BSR
- #89
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 45%
- Out of stock
- 0.0%
- Avg brand age
- 92 months
- Avg seller age
- 136 days
Competition & brand share
The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.Brands
1 falling
Sellers
5
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
47%
Top 20: 98%
Open market
0%
- Redken100%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +18.5% search growth over the last 90 days.Peak months: Jul · busiest ÷ quietest = 1.6×
Top redken frizz dismiss conditioner search terms
- redken conditioner275K/yr
- redken frizz dismiss109K/yr
- redken frizz dismiss shampoo30K/yr
- redken frizz dismiss shampoo and conditioner set23K/yr
- redken frizz dismiss conditioner15K/yr
- redken frizz16K/yr
- redken anti frizz15K/yr
- conditioner redken11K/yr
- redkin conditioner11K/yr
- frizz dismiss10K/yr
Top redken frizz dismiss conditioner products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 22 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Redken All Soft Conditioner | For Dry Brittle Hair | Moisturizes & Provides Intense Softness | With Argan Oil | 10.1 Fl Oz
Redken$26.344.6★24,527 rev
Redken Frizz Dismiss Rebel Tame Heat Protective Leave-In Cream For Frizzy Hair - Protects Hair Against Frizz 8 Oz
Redken$32.444.6★5,812 rev
Redken All Soft Conditioner - Moisturizes & Hydrates Dry Brittle Hair Softens Smooths & Adds Shine Conditioner & Detangler Safe For Color-Treated Hair
Redken$45.114.6★24,527 rev
Redken Frizz Dismiss Instant Deflate Oil-In-Serum For Frizzy Hair - Enhances Smoothness and Shine With Babassu Oil Sulfate-Free
Redken$35.504.6★3,453 rev
Redken Frizz Dismiss Conditioner | Weightless Frizz Control | Anti Frizz for Smoother Hair | Sulfate Free | 33.8 fl. Oz
Redken$45.834.5★6,747 rev
Newest
by launch date
Redken Acidic Grow Full System Scalp and Hair Conditioner - Lightweight Conditioner for Thicker-Looking Hair and Hydrated Scalp With Azelaic Acid 10.1 Fl Oz
Redken$35.62211 rev
Redken Acidic Color Gloss Conditioner - Salon-Grade Hair Gloss & Shine Seals the Cuticle For Dull or Color-Treated Hair Vegan
Redken$33.101,662 rev
Redken Volume Injection Conditioner Lightweight Volume Conditioner For Fine Hair Detangles and Adds Volume & Body to Flat Hair Soft Shiny Finish Paraben Free 10.1 fl Oz
Redken$25.946,330 rev
Redken Frizz Dismiss Mask Intense Smoothing Treatment For Unruly Hair - Ultra Hydrating Smoothing Hair Mask Hydrates Smooths and Tames Frizz
Redken$34.73586 rev
Redken Volume Injection Conditioner | Hair Volumizer For Fine Hair | Detangling and Volumizing | 33.8 Fl Oz
Redken$44.896,330 rev
Trending
90-day click momentumRedken Acidic Grow Full System Scalp and Hair Conditioner - Lightweight Conditioner for Thicker-Looking Hair and Hydrated Scalp With Azelaic Acid 10.1 Fl Oz
Redken$35.624.3★
Redken Volume Injection Conditioner | Hair Volumizer For Fine Hair | Detangling and Volumizing | 33.8 Fl Oz
Redken$44.894.5★
Redken Sulfate Free Frizz Dismiss Shampoo For Frizzy Hair - Smooths & Manages Frizz
Redken$46.464.5★
Redken All Soft Conditioner - Moisturizes & Hydrates Dry Brittle Hair Softens Smooths & Adds Shine Conditioner & Detangler Safe For Color-Treated Hair
Redken$45.114.6★
Redken Frizz Dismiss Conditioner | Weightless Frizz Control | Anti Frizz for Smoother Hair | Sulfate Free | 33.8 fl. Oz
Redken$45.834.5★
What buyers say about redken frizz dismiss conditioner
What buyers praise and complain about, mined from review topics.What buyers love
“The scent is luxurious”
“Leaves my hair soft”
“Amazing quality”
“feeling much more hydrated”
“Works wonders on my hair”
“Great for curly hair”
“Great value”
“Great for your hair”
“easy to style”
“I noticed right away that this is a really lightweight conditioner”
What buyers complain about
“Expensive”
“it gets dry”
“Hair fell out”
“The smell is strong”
“Product used”
“Bottle extremely small”
“kinda oilly”
“Doesnt seem to be doing anything”
“doesnt detangle my fine hair”
“100% don't recommend unless you want to have extremely short hair”
Top return reasons
Common questions
- Is redken frizz dismiss conditioner profitable to sell on Amazon United States?
- The niche generates $3.3M/yr across 22 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +18.5%. Flapen's verdict: Launch it (64/100).
- How competitive is the redken frizz dismiss conditioner niche?
- 1 brands and 5 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in redken frizz dismiss conditioner?
- Top complaints mined from reviews: Value For Money, Moist/Dry, Hair Related. The return rate is 0.9%.
- When does demand for redken frizz dismiss conditioner peak?
- Demand peaks in Jul; the busiest month runs 1.6× the quietest.
- What does it cost to enter the redken frizz dismiss conditioner niche?
- Listings span $25.93–$47.10; the average listing price is $35.63 (sweet spot $15–$100). The average incumbent carries 8,404 reviews — the moat a new listing must climb.