Redken Frizz Dismiss Conditioner

Shoppers searched for this 557K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 16.8% of those searches ended in a purchase. Searches in the last 90 days moved +18.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $3.3M a year.

Searches, last 12 months

557K

Growth, 90 days vs prior 90

+18.5%

Conversion, latest week

16.8%

Market size, estimated

$3.3Ma year

Peak month

July1.6× the quietest month

Top search term

redken conditioner275K searches a year

Listings sell for $35.63 on average, from $25.93 to $47.10. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 3,000 to 4,000 of them. At $35.63 that is $107K to $143K a year per listing.

Average price

$35.63inside the $15 to $100 sweet spot

Price range

$25.93–$47.10

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

80K–100K

Units per listing a year

3,000–4,000

Revenue per listing a year

$107K–$143K

Returns

0.9%of orders · Amazon United States median 2.1%

45% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #89 within Conditioners. It carries 8,404 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings

45%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#89in Conditioners

Average rating

4.55 starsAmazon United States average 4.42 stars

Average reviews

8,404per listing

Listings tracked

22

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 92 months on average, so the names here are established.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

92 months